The LinkedIn Secrets

LS #115: Why “Expert” Content Is Making You Forgettable

Expert tips used to be valuable. Now? Anyone can type that into an AI and get a solid answer in 3 seconds.

Nov 8 • Anton Cherkasov

Why your best posts come from your worst days

Your worst days produce your best raw material. But you’re in no mood to write when you’re in them.

Nov 1 • Anton Cherkasov

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October 2026

LS #113: How to Build a Content Calendar You’ll Actually Stick To

Here’s the truth nobody wants to hear: success on LinkedIn isn’t about motivation. It’s about having a content calendar you can actually rely on.

Oct 25 • Anton Cherkasov

The Comeback Post: Restarting After You Went Quiet

You stopped posting. And now there’s this weird pressure sitting on your chest.

Oct 18 • Anton Cherkasov

How to turn followers into email subscribers

What happens to your business if LinkedIn disappears tomorrow?

Oct 11 • Anton Cherkasov

LS #110: Your Next Client Is Lurking in Someone Else’s Comments

Your next client probably won’t find you through your posts. They’ll find you in someone else’s comment section...

Oct 4 • Anton Cherkasov

September 2026

LS #109: Steal From the World Outside LinkedIn

The best content doesn’t come from LinkedIn. I’ll show you where to look, and more importantly, how to turn an outside idea into a post your niche…

Sep 27 • Anton Cherkasov

LS #108: 5 Post Formats That Work in Every Niche

Coming up with what to post is hard. But coming up with HOW to post it? That should be easy.

Sep 20 • Anton Cherkasov

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LS #107: What to Post When You Have Nothing to Say

“I have nothing to say” is almost never true. You have plenty to say. You just don’t recognize it as content yet.

Sep 13 • Anton Cherkasov

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LS #106: Stop Copying Creators (Why Their Tactics Won’t Work for You)

I know how that sounds coming from me. Analyzing creators is basically what this newsletter was about initially.

Sep 6 • Anton Cherkasov

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August 2026

LS #105: The First 30 Days: A LinkedIn Roadmap for Total Beginners

A simple, week-by-week roadmap for your first 30 days.

Aug 30 • Anton Cherkasov

LS #104: LinkedIn Is Simple. It’s Just Not Easy.

Some guru tells you the steps, makes it sound effortless, and you think “okay, I can do that.”..

Aug 29 • Anton Cherkasov