The LinkedIn Secrets

LS #78: Why Your “Expert” Content Is Pushing People Away

You want to be seen as an expert on LinkedIn. So you post tips. Frameworks. How-tos. Industry insights. That's exactly why people scroll past your…

Feb 15 • Anton Cherkasov

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Permission-based selling: how to DM without being sleazy

We all hate the pushy DMs... But here's the thing: DMs actually work. They're one of the best ways to start conversations and land clients on LinkedIn.

Feb 8 • Anton Cherkasov

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LS #76: The 300-Day LinkedIn Program: What It Actually Takes to Grow in 2026

“How long until I see results?” You put in the effort. You want to know when it pays off.

Feb 1 • Anton Cherkasov

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January 2026

LS #75: The Weekly Content Ritual: My 60-Minute System for Never Missing a Post

"I just don't have time to post." I hear this every week.

Jan 25 • Anton Cherkasov

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LS #74: Why Your “Helpful” Content Is Actually Forgettable

I had coffee with a founder friend last month. He posts generic advice. Leadership tips. Business wisdom. Stuff that sounds nice but could've been…

Jan 18 • Anton Cherkasov

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December 2025

LS #73: The 4-Pillar Content System

A simple framework for endless content ideas

Dec 28, 2025 • Anton Cherkasov

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The Re-Hook method for LinkedIn

A great hook with a weak second line is like a movie trailer that’s better than the movie.

Dec 21, 2025 • Anton Cherkasov

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LS #71: The Anatomy of a Viral LinkedIn Post

Those posts with 5,000 likes. Thousands of comments. What's the secret?

Dec 14, 2025 • Anton Cherkasov

LinkedIn content that books meetings...

Only these 5 specific post formulas consistently booked meetings for me and my clients.

Dec 7, 2025 • Anton Cherkasov

November 2025

LS #69: The Smart LinkedIn Outreach

How to turn profile views and engagement into conversations

Nov 30, 2025 • Anton Cherkasov

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LS #68: Why Your LinkedIn Content Gets Zero Leads (And How to Fix It)

When I changed my content strategy and started getting 10-20 qualified leads per month.

Nov 23, 2025 • Anton Cherkasov

LS #67: The LinkedIn Profile Audit: 7 Things Killing Your Credibility

I helped a founder optimize his LinkedIn profile last week. We fixed 7 credibility killers in 30 minutes. He booked 2 demos in the next 7 days from…

Nov 16, 2025 • Anton Cherkasov