Hi there,
I break down what makes LinkedIn posts go viral, so your content gets seen.
In this issue, you’ll find:
How to write a comment that works (the one word that separates “great post!” from a client)
Who to comment on, and how to spot warm prospects hiding in the replies
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Your Next Client Is Lurking in Someone Else’s Comments
Here’s something most people miss.
Your next client probably won’t find you through your posts.
They’ll find you in someone else’s comment section.
They’re scrolling a big creator’s post in your niche. They read the comments. And there you are, dropping something sharp. They think “who’s this?” They click. They follow. Weeks later, they’re in your DMs.
That’s how it actually happens.
The comment section is one of the best client-finding tools on LinkedIn. But only if you comment the right way.
Most people comment like it’s a throwaway. “Great post!” and move on. That does nothing.
So let me show you how to comment correctly. The exact approach that turns comments into profile views, followers, and clients.
Let’s break it down into three parts: how to write the comment, who to comment on, and how to make it a habit.
Part 1: How to Write the Comment
This is where it’s won or lost. Get this right and everything else follows.
Rule 1: Add, don’t just respond.
This is the single most important rule. Write it on your wall.
Most comments just react. “So true!” “Love this!” “Great point!”
That’s responding. It adds nothing. It’s invisible.
Instead, ADD something. Bring a new angle. Share an example. Offer a step the author didn’t mention. Expand the idea.
Responding disappears. Adding gets noticed.
The whole difference between a comment that works and one that doesn’t comes down to this one word: add.
Rule 2: Treat every comment like a mini-post.
Here’s the test for a great comment.
Could it stand on its own as a post?
If your comment only makes sense as a reply to the author, it’s too small. If it could be published by itself and still deliver value, you nailed it.
Don’t think of comments as replies. Think of them as tiny pieces of content you’re publishing in someone else’s space.
Give them the same care you’d give a post. Because the same people are reading.
Rule 3: Never comment for the author only.
This is the mindset shift that ties it together.
When you comment, you’re not writing for the author. You’re writing for everyone else reading.
The author is one person. The audience is hundreds, sometimes thousands. And that audience is full of your potential followers and clients.
So don’t write “thanks for sharing, really needed this today.” That’s for the author. It’s useless to everyone else.
Write something the whole room gets value from. Comment for the crowd, not the creator.
Part 2: Who to Comment On
Writing great comments is half of it. The other half is choosing the right places to leave them.
Rule 4: Comment on new people every day.
Don’t just hit the same 5 accounts forever.
Every day, find new people to comment on. New creators. New posts. New faces.
Why? Because every new comment section is a new audience. New circles. New regions. New people discovering you for the first time.
This is one of the biggest reach hacks there is. Fresh comment sections mean fresh eyes on you constantly.
Rotate. Explore. Keep finding new rooms to show up in.
Rule 5: Don’t only chase the big accounts.
Tempting to only comment on the huge creators. Bigger audience, right?
But don’t ignore smaller and newer creators.
Supporting people on the way up builds real relationships. They remember who showed up early. They become loyal. They champion you back.
And their comment sections are less crowded, so your comment stands out more.
Mix it up. Big accounts for reach. Small accounts for relationships. Both matter.
Rule 6: Spot the prospects and reach out.
Here’s the direct client move.
As you read comments, watch who else is commenting.
Sometimes your ideal client is right there, leaving their own comment on a big post. That’s a signal. They’re active, engaged, interested in your topic.
So engage with THEM. Reply to their comment. Add to what they said. Start a genuine exchange, commenter to commenter.
Then, if it flows, take it further. Check their profile. Follow. Maybe move to DMs later, warmly, because you’ve already interacted.
You just found a warm prospect in public. All because you read the comments instead of only dropping yours and leaving.
The prospects are right there. You just have to look.
Rule 7: Being early helps (but isn’t a must).
One practical tip.
Commenting early on a post gives you more visibility. Your comment sits near the top while the post is getting its most eyes.
Comment 20 hours late and you’re buried. Comment in the first hour and way more people see you.
It’s not a hard rule. A great late comment still beats no comment. But when you can be early, be early.
Part 3: How to Make It a Habit
None of this works if you do it once and forget. It only pays off when it’s consistent.
Rule 8: Have a daily time slot.
Block time for commenting. Every day.
I recommend at least 30 minutes in the feed, supporting others and adding value.
Put it in your calendar. Same time each day. Make it automatic.
Here’s the mindset: you can’t expect people to show up for you if you don’t show up for them first. Commenting is how you show up.
Thirty minutes a day. That’s the price of admission.
Rule 9: Repurpose your best comments into posts.
Your comments are content you’ve already written.
When you write a comment that lands, that got attention or said something well, don’t let it die in someone else’s post.
Turn it into your own post.
You already did the thinking. Just reshape it and publish it on your profile.
Some creators build most of their posts this way. Your comment section is a content factory. Use it.
Rule 10: Don’t forget your own posts.
Everything above is about commenting on others. But don’t ghost your own posts.
When you publish, stay for a while. Reply to every comment. Keep the conversation alive.
And leave a few pinned comments of your own on your posts. Extra context, a bonus tip, a link. These are free extra touchpoints with everyone who reads.
Your own comment section matters as much as everyone else’s. Work it.
Rule 11: Protect your energy. Block the negativity.
Last one.
Comment sections attract the occasional troll. People who show up just to be negative.
Don’t engage. Don’t let them drain you.
Block and move on. It’s more than fine. Your time and energy are better spent adding value for the right people.
Keep your experience positive. Starve the negativity.
Putting It Together
Here’s the whole thing in one view.
How to write the comment:
Add, don’t just respond
Make it a mini-post that stands alone
Write for the room, not the author
Who to comment on:
New people every day
Small creators, not just big ones
Prospects you spot in the comments
Be early when you can
How to make it a habit:
Daily time slot, 30 minutes minimum
Repurpose your best comments into posts
Engage on your own posts too
Block the negativity
Do this consistently, and your comments stop being throwaways.
They become the thing that fills your profile with the right visitors. And some of those visitors become clients.
Your next client really is out there, lurking in someone else’s comments.
Go give them a reason to click.
Your Homework
This week, do this:
Block 30 minutes a day for commenting. Same time, every day.
Leave 10 comments that ADD value and could stand alone as mini-posts. Zero “great post!”
Comment on a mix of big and small creators. Find new people daily.
Read the comments on big posts. Spot one ideal client. Engage with them genuinely.
Take your best comment of the week and turn it into a post.
Stop treating comments like an afterthought.
They might be the most direct path to your next client.
That’s it for this week.
If you find a prospect in someone else’s comments this week, reply and tell me how it went. I love hearing this one work.
See you next time.
That’s a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
If you love this episode and want to support us, spread the word about us by sharing The LinkedIn Secrets with colleagues. I really appreciate it!
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Your compadre,
Anton “LinkedIn growth strategies” Cherkasov