LS#12: My best-performing hooks over the last 28 days
I analyze top LinkedIn posts to reveal what makes them successful, helping you create better content.
Hi there,
I analyze top LinkedIn posts to reveal what makes them successful, helping you create better content.
In this issue, you’ll get:
The top 3 work-related posts this week
My best-performing hooks over the last 28 days
The 3 best performing work-related posts this week
1. Your title doesn't make you a leader
Why this post?
This post went viral, receiving 25.8k likes in 5 days. It received 4-40 more engagement and views than Dora's posts this week.
What can we learn here?
Bold statement in the hook: The post begins with the attention-grabbing statement, "Your title doesn't make you a leader. How you choose to treat your employees does." This makes you want to keep reading to find out more.
Quoting Adam Grant: The post uses a quote from Adam Grant, a well-known organizational psychologist and author. Using his words makes the post seem more trustworthy and interesting. If you've heard of Adam Grant before, you might be more likely to read the whole thing.
Engaging Visual: There's a clear picture of Adam Grant's tweet in the post. Using a tweet image on LinkedIn (which is different from Twitter) makes the post stand out when people are scrolling through.
Actionable Tips: The post doesn't just talk about a problem - it gives real advice on what leaders should and shouldn't do to make work better for everyone. Tips like "Be a role model for taking time off" and "Prevent post-vacation overload" provide clear, actionable steps that readers can implement in their own workplaces.
Template: “Your [POSITION/ATTRIBUTE] doesn't make you a [DESIRED QUALITY/ROLE]."
2. You deserve a job that allows you to sleep peacefully every night
Why this post?
Another viral post this week—it got 7.6k likes in 1 day and performed 2-28 times better than Jean's other posts.
What can we learn here?
Relatable Message: The post talks about something almost everyone has experienced—work-related stress and feeling stuck in a toxic job. This makes it easy for people to connect with the message on a personal level.
Emotional Rehook: Jean shares her own experience of staying in a toxic job and the impact it had on her mental and physical health: “I can’t even count how many times I’ve suffered from work-related stress, demanding bosses, and workplace abuse.” This vulnerability draws readers in and makes them more likely to engage with the content.
Powerful Visual: The image in the post reinforces the message. The text on the billboard, "You deserve a job that allows you to sleep peacefully every night," is simple but impactful. It grabs attention and clearly communicates the main point. I’ve mentioned that this type of visual content is quite popular on LinkedIn right now.
Actionable Tips: Jean doesn't just share her story; she also gives readers something useful—five questions to ask themselves to see if they’re in the right job. This adds value and encourages readers to reflect on their own situations.
3. The most powerful workplace perk?
Why this post?
This post performed 4-20 times better than Reno's other posts this week.
What can we learn here?
Clear and simple hook: Reno starts with a straightforward question: "The most powerful workplace perk?" This grabs attention quickly. Then, he immediately follows up with the answer, "Doesn't cost a dime." This makes the reader curious about what he's talking about because everyone loves perks that are free.
Visual appeal: The visual of a simple bar graph is easy to understand at a glance. It shows three different workplace perks—Cool Office, Happy Hours, and Feeling Appreciated. The highest bar is for "Feeling Appreciated," which reinforces the main message of the post.
Emotional Connection: The post taps into something everyone can relate to: the desire to feel valued at work. By focusing on appreciation, Reno touches on an emotional need that resonates with many people. This emotional connection is powerful because it makes the reader feel understood and validated.
Practical Advice: Reno doesn't just tell you that feeling appreciated is important; he also gives practical advice on how to find a job where you feel valued. The three-step process (Research Phase, Application and Interview Phase, Follow-Up and Reflection) is easy to follow and actionable. This makes the post not just inspirational but also useful.
Template. “The most powerful [TOPIC / CATEGORY]?"
My best-performing hooks over the last 28 days
Over the past 28 days, I published 29 posts.
I want to share my best-performing hooks.
Guess which posts performed better? Nothing beats the personal experience. All the top hooks revolve around my personal story.
I’ve often emphasized the importance of being authentic and sharing your personal experiences rather than trying to post the "right" content. This is proof.
So, here are my top 3 hooks from the last 28 days:
Hook #1:
I got stopped by the police in Ubud for not wearing a helmet.
I was expecting the usual friendly conversation, a smile, and a gentle reminder to be safe.
Hook #2:
I used to be skeptical about coworking places.
But after coming to Bali and trying it out for myself, I'm a convert.
Hook #3:
It was the worst launch on Product Hunt for me.
Last week, I failed a launch on Product Hunt.
Insight:
If you struggle to come up with new ideas, take 5 minutes each evening for a daily retrospective. Reflect on what happened today and consider what you can share on LinkedIn.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov