The Commenting System LinkedIn Doesn’t Want You to Miss
Your comments matter more than your posts. Here's the exact system to do it efficiently.
Hi there,
I break down proven LinkedIn strategies, so you can get noticed and land more clients.
In this issue, you’ll find:
• The 4 custom feeds that put you in front of the right people every day
• The 10 rules of commenting that turn one comment into more reach than a whole post
TOGETHER WITH POSTHERO
Grow your audience faster on LinkedIn. With an AI-powered tool that helps you create content and grow on LinkedIn.
Create high-converting content that helps you grow on LinkedIn
Create a weekly content in 76 seconds
AI Voice assistant for creating content in seconds
The Commenting System LinkedIn Doesn’t Want You to Miss
Here’s a wild story.
Jasmin Alic built a commenting strategy so effective that LinkedIn featured it to their entire user base. Over a billion people.
He woke up to 10,000+ notifications.
Then LinkedIn’s own product team invited him to a private call. They wanted to dissect his commenting workflow. To understand what he was doing.
And since then? LinkedIn has made every possible move to get YOU to comment more.
Ever noticed that 90% of your notifications are about comments? That’s not an accident.
LinkedIn knows something most creators don’t:
Your comments matter more than your posts.
I’ve talked about the power of commenting before. But today I want to go deeper. Not just why you should comment, but the exact system to do it efficiently.
Let’s get into it.
Why Comments Beat Posts
Quick refresher on why this matters.
When you post, only a fraction of your followers see it. Maybe 2-5%.
But when you comment on someone else’s post, their whole audience sees you. Especially on big posts.
That means every comment puts you in front of new people. People who’ve never heard of you. In new circles. New regions.
Comments let you grow beyond your own audience.
Posts keep you inside your bubble. Comments break you out of it.
That’s why one great comment can bring more profile views than a whole post.
The Problem With Most Commenting
Here’s where people go wrong.
They open LinkedIn. They scroll the feed. They comment on whatever happens to show up.
Random posts. Random creators. No strategy.
This is slow. It’s inefficient. And it puts you in front of the wrong people.
The fix? A commenting system.
Specifically, custom feeds that show you exactly the posts you want to comment on.
Let me show you how to build them.
Build Your Commenting Feeds
This is the game-changer most people miss.
Instead of scrolling the messy main feed, you create custom feeds using LinkedIn search.
Two ways to do it:
By keyword: Search a topic in your niche. Hit “Posts.” Sort by “last 24 hours.” Now you see fresh posts on your topic.
By creator: Use the “From member” filter. Add the creators you want to engage with. Sort by “top match.” Now you see posts from your target people. Or add creators you like to Posthero and create your own commenting feed
Simple. Fast. Strategic.
No more hunting through random content. You go straight to the posts that matter.
The 4 Feeds You Need
Don’t just make one feed. Make four.
Each serves a different purpose:
1. Peers and competitors
People at your level. Engaging here builds relationships with others in your space. You learn from each other. You cross-pollinate audiences.
2. Prospects and ideal clients
The people you actually want to work with. Commenting on their posts puts you on their radar. Warmly. Without pitching.
3. Bigger influencers
Creators with large audiences. A great comment here exposes you to thousands of potential followers. This is your reach play.
4. Small creators
Up-and-coming people. Supporting them builds loyalty. They remember who showed up early. And they often become your biggest advocates.
Pro tip: Bookmark all 4 searches in your browser. Now your entire commenting system is four clicks away.
The 10 Rules of Great Commenting
Once your feeds are set up, here’s how to actually comment.
Rule 1: Add, don’t just respond
This is the #1 rule.
“Great post!” adds nothing. It’s invisible.
Instead, contribute. Expand on the idea. Share your own experience. Offer a different angle.
Make your comment valuable on its own. Like a mini-post.
Rule 2: Try to be early
Commenting 20 hours after a post went live? Nobody sees it.
Commenting in the first hour? Way more visibility.
It’s not a strict rule. But early comments get seen more. Your custom feeds make this easy - just check them a few times a day.
Rule 3: Never post and ghost
This applies to your own posts too.
After you publish, stay for 30-60 minutes. Reply to every comment. Keep the conversation going.
If a creator with 370K followers makes time for this, so can you.
Rule 4: Use pinned comments
Every time you post, add a pinned comment.
This is a “self-comment” that adds bonus value: extra information, behind-the-scenes context, a link to a resource.
It gives people more without cluttering your main post.
Make it a habit. Never miss one.
Rule 5: Find new people daily
Don’t just comment on the same 10 people every day.
Actively look for new faces in your feed.
This constantly puts you in new circles and regions. It’s one of the biggest reach hacks there is.
Rule 6: Repurpose comments into posts
Your best comments are basically free content.
If you wrote a thoughtful comment that got attention, turn it into a post.
Some creators make 80% of their posts from previous comments. You’re already writing the content. Reuse it.
Rule 7: Block the haters
Comment sections attract negativity. Every platform has them - people who think they know better.
You don’t have to engage. You don’t have to tolerate it.
Block and move on. Protect your energy. It’s more than fine.
Rule 8: Comment on 4 account types
This ties back to your feeds. Spread your comments across peers, prospects, big influencers, and small creators.
Each type serves a different goal. Together they build reach, relationships, and leads.
Rule 9: Quality over everything
A few great comments beat 50 lazy ones.
Don’t spam “🔥” on every post. That does nothing.
Write comments that make people stop and think “who wrote this?”
Rule 10: Have fun
Don’t overthink it.
Comment because you actually understand the topic. Because you have something to say.
Remember what commenting does for you:
Puts you in new circles daily = more reach
Puts you in front of prospects = new clients
Lets you grow beyond posting = no dependence on the algorithm
When you see it that way, commenting stops feeling like a chore. It becomes the smartest thing you do all day.
Why This System Works
Most people treat commenting as an afterthought.
They post their content, then maybe leave a few random comments if they have time.
Backwards.
The creators who win treat commenting as a primary strategy. They have a system. They show up in the right feeds every day. They add real value.
And they grow. Not because of the algorithm. In spite of it.
Your custom feeds make this repeatable. Instead of relying on willpower and random scrolling, you have a clear path: open your four bookmarks, comment on the best posts, done.
Systems beat motivation. Every time.
Your Homework
This week, do this:
Build your four custom feeds using LinkedIn search. Peers, prospects, big influencers, small creators.
Bookmark all four in your browser so they’re one click away.
Each day, open your feeds and leave 10 comments that ADD value. No “great post.”
On your next post, stay for 30-60 minutes and reply to everyone.
At the end of the week, check your profile views. Watch them climb.
Stop treating comments as an afterthought.
Build the system. Show up daily. Grow beyond your own audience.
That’s it for this week.
If you set up your custom feeds, reply and let me know how it changes your commenting. I’d love to hear.
See you next time.