LS #68: Why Your LinkedIn Content Gets Zero Leads (And How to Fix It)
When I changed my content strategy and started getting 10-20 qualified leads per month.
Hi there,
I study what makes LinkedIn posts go viral, so you can write content that connects.
In this issue, you’ll find:
The 3 high-performing LinkedIn posts this week
Why your LinkedIn content gets 0 leads (and how to fix it)
The 3 high-performing posts this week
1. I built this rig for $8,000 and saved my client $30,000 in his first year.
Why this post?
This post went viral, receiving 450k likes in a day. It received 5-50 times more engagement and views than Jackson’s posts this week.
WHY THIS POST WENT VIRAL
This post showed a real alternative to expensive AI subscriptions that most businesses don’t know exists.
BREAKDOWN
ROI hook: “I built this rig for $8,000 and saved my client $30,000 in his first year“ - immediate value proposition
Setup promise: “Here’s how I set it up” - creates curiosity about the technical process
Solution discovery: “I found an open source model that, with the right setup, could perform the same task“
Stack breakdown: TensorRT-LLM for inference, ngrok for web API, RAG database for context
Cost comparison: $400/month power bill vs $2,500/month subscription - massive savings
Proof photo: Selfie with the actual custom-built rig - shows it’s real, not theoretical
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2. 8:00 am: nothing
Why this post?
Another post that went viral this week—it got 234 likes in 2 days and performed 5-10 times better than Neil’s previous content.
WHY THIS POST WENT VIRAL
This post nailed the universal founder experience: spending all day waiting for customer activity, then getting slammed the second you try to step away.
BREAKDOWN:
Repetitive schedule: Lists hourly timeline of “8:00 am: nothing, 9:00 am: nothing, 10:00 am: nothing...“ creating rhythm
Relatable humor: Captures the founder experience of waiting for work, then getting buried instantly
Minimalist format: No explanation needed - the timeline tells the whole story
Murphy’s Law joke: Work only appears when you’re about to take a break
3. Microsoft is now mentioning
Why this post?
This post got 2.5-13 times more comments than Felix’s other posts this week.
WHY THIS POST WENT VIRAL
This post shows the power of documenting small wins on the journey.
BREAKDOWN:
Screenshot proof: Shows actual Microsoft job posting with Lovable circled in requirements
No long explanation: Just the fact and the evidence - lets the achievement speak for itself
Build in public moment: Shares the win with his audience who’ve been following the journey
Simple format: Text + screenshot - no need for fancy design or long story
LinkedIn Guide
Why your LinkedIn content gets 0 leads (and how to fix it)
I posted on LinkedIn 3 times per week about trends for 6 months.
Good engagement. Comments rolling in. Profile views increasing.
Total qualified leads generated: 0.
Then I changed my content strategy and started getting 10-20 qualified leads per month.
Here’s what I learned: Engagement and leads are two completely different games. Most founders are playing the wrong one.
The Lead Generation Problem
What most founders celebrate:
Posts getting hundreds of likes
High engagement rates
Growing follower count
Viral content
Why this doesn’t generate leads:
Engagement ≠ business interest
Likes come from browsers, not buyers
Viral content often attracts the wrong audience
The reality: You can have amazing engagement and zero pipeline. Or low engagement and full calendar.
The 5 Reasons Your Content Gets Zero Leads
Reason #1: You’re Creating Content for Engagement, Not Conversion
The problem: You optimize for what gets likes, not what generates business.
Content that gets high engagement:
“5 lessons I learned as an entrepreneur”
“Why I quit my 6-figure job”
“Morning routines of successful founders”
Who engages: Other founders, aspiring entrepreneurs, content creators
Content that generates leads:
“How we reduced customer churn from 18% to 6% in 90 days”
“Why B2B SaaS companies see support tickets spike 200% after product updates”
“The onboarding mistake costing you $50K/year in support costs”
Who engages: Founders with churn problems, VPs dealing with support issues, decision-makers with budgets
Example transformation:
Before (0 leads): “10 productivity hacks that changed my life”
After (6 leads): “Our SaaS onboarding completion rate was 23%. Industry average is 60%. We assumed our onboarding was too complicated. Wrong. The real problem: asking for 47 fields upfront when users only needed 12...”
Why this works: Hyper-specific problem = only people with that problem engage = qualified leads.
Reason #2: No Clear Problem-Solution Connection
The problem: Your content doesn’t make prospects realize they have a problem you can solve.
What most founders post:
Generic business advice
Industry trends without application
Company milestones
Personal stories without business lesson
Why this fails: No connection between content and what you actually do.
The fix: Every Post Needs This Structure
Identify specific problem your ICP has
Show the cost/impact of that problem
Hint at how you approach solving it
Make them want to know more
Example:
Post without connection (0 leads): “Just closed an amazing quarter! Our team hit 150% of the target. So proud of everyone! 🚀”
Post with connection (generates leads): “Our sales team hit 150% of quota this quarter.
Not because we hired more reps. We went from 8 to 6 reps.
The change: [change]
New rule: [new rule]
Result: [result]
The lesson: [lesson]”
Why the second works: Shows problem, shares approach, makes them self-identify.
Reason #3: You’re Jumping Straight to Solutions
The problem: You talk about your solution when your audience doesn’t even know they have a problem.
What most founders do: Post only about: “Here’s how our product works” or “Why you should use [solution]”
Why this fails: 90% of your audience isn’t ready to buy yet.
The fix: The 70-20-10 Content Mix
70% Problem Awareness: Make them realize the problem exists or is worse than they thought.
“If your support tickets increased 40% this year despite improving your product, you don’t have a support problem. You have a discoverability problem...”
20% Solution Education: Show different approaches to solving the problem.
“We tried 3 approaches to reduce support tickets:
Better documentation (tickets up 5%)
Help center redesign (down 3%, then back up)
Contextual guidance (down 65%)
Here’s why only #3 worked...”
10% Product/Service: Specific case studies or results.
“How we helped [Company] reduce support tickets from 400/week to 140/week in 60 days...”
Why this works: Builds awareness → educates → converts naturally.
Reason #4: No Call-to-Action or Next Step
The problem: People engage with your content but have no idea how to work with you.
The fix: The Soft CTA Strategy
Don’t do this: “Book a call: [calendar link]”
Do this instead:
The Qualification Question: “Any B2B SaaS founders seeing support tickets spike despite product improvements?”
The Lead Magnet: “I created a support cost calculator. DM me ‘CALCULATE’ and I’ll send it over.”
The Open Invitation: “If you’re spending $200K+/year answering the same customer questions, happy to share what worked for us.”
The Diagnostic: “If your customers engage in month 1 then disappear in month 2, you don’t have a retention problem. You have a value delivery problem. (Comment if this sounds familiar)”
Why these work: Low friction, high qualification, natural conversation starter.
Reason #5: You Post and Disappear
The problem: You publish content but don’t engage strategically with commenters.
What kills leads:
Never responding to comments
Generic “thanks!” responses
Not checking if commenters are in your ICP
No follow-up after engagement
The fix: The 24-Hour Engagement System
Hour 1: Respond to every comment with additional value.
❌ “Thanks! About 60 days.”
✅ “About 60 days, but we saw leading indicators in 2 weeks. The key was tracking daily active usage, not retention metrics. The specific triggers we watched: [X, Y, Z]. Happy to share the framework if it is useful.”
Hours 2-24: Check commenters’ profiles:
In your ICP? → Engage with their content
Showing buying signals? → Build relationship
Asked a detailed question? → Take to DMs
Example DM (1 week later): “Hey [Name], saw your comment on my post about [topic]. You mentioned [a specific thing]. Curious - are you currently dealing with [related problem]? I wrote a deeper breakdown that might help.”
Result: When they need help, you’re top of mind.
The Content Audit for Leads
Review your last 10 posts:
Does each address a specific problem your ICP has?
Would only your ideal customer care about this?
Does it connect to what you actually sell?
Is there a clear next step for interested prospects?
Are commenters in your ICP or random scrollers?
Score:
8-10 yes: Optimized for leads
5-7 yes: Needs optimization
0-4 yes: Optimized for engagement, not leads
The Lead Generation Content Formula
Hyper-Specific Problems (only ICP relates) + Problem-Solution Bridge (connects to what you sell) + 70-20-10 Mix (awareness before solutions) + Soft CTAs (questions, not calendar links) + Strategic Engagement (build ICP relationships) = Content that generates qualified leads
Stop chasing likes. Start tracking conversations.
That’s a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton “LinkedIn growth strategies” Cherkasov