LS #55: LinkedIn Lead Generation: 3 Types That Actually Convert

I've generated 20+ qualified leads in the past month using just 3 types of LinkedIn lead generation.

Hi there,

I analyze top LinkedIn posts to help you craft content that resonates.

In this issue, you'll find:

• The 3 high-performing LinkedIn posts this week

• LinkedIn Lead Generation: 3 types that actually convert

The 3 high-performing posts this week

1. “I’ve got nothing to say on a chalkboard. Just prices.”

Why this post?

• This post went viral, receiving almost 1.3k likes in just a day. It received 50-325 more engagement and views than Kevin's posts this week.

BREAKDOWN

• Shocking quote hook: "I've got nothing to say on a chalkboard. Just prices." - sounds like terrible marketing

• One-word reaction: "Mate." - shows he disagrees and gets your attention

• Reality check: "You run a pub" - reminds them what business they're actually in

• Paint the picture: Lists all the human drama that happens in pubs (gossip, heartbreak, birthdays)

• Flip the script: "You've got plenty to say" - shows the quote is totally wrong

• Emotional storytelling: Describes people as "sweaty, tired, full of regret" - very human

• Clear moral: "The best marketing doesn't scream louder. It understands faster."

• Big insight: Stop thinking like an advertiser, start thinking like a human

HOW TO CREATE YOUR OWN POST:

1. Find bad advice: Screenshot or quote something that sounds logical but is actually wrong

2. Use a simple reaction: One word that shows you disagree gets people curious

3. Challenge the assumption: Point out what they're missing about their own situation

4. Show hidden opportunities: Reveal what they could be doing instead

5. Use unexpected language: Turn boring business stuff into poetry or storytelling

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "We don't have a story to tell customers"

2. "Our product sells itself"

3. "People don't read long emails anymore"

4. "We need to be more professional on social media"

5. "Nobody wants to hear about our company culture"

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2. Our biggest month ever! 🎉

Why this post?

• Another post that went viral this week—it got 235 likes in a day and performed 15-23 times better than Daniel’s other posts this week.

BREAKDOWN:

• Celebration hook: "Our biggest month ever!" - instant positive energy

• Visual proof: Photo of two founders smiling with exact revenue number on laptop screen

• Specific metrics: "$2M+ in orders" and "up from $1.8M last month" - shows real growth

• Multiple wins: Lists 4 different achievements to show momentum across the business

• Honest learnings: Admits mistakes like "Lead tracking was chaos" - builds trust through vulnerability

• Year-over-year contrast: "$19k in July" vs "$2M+ monthly" - shows incredible growth story

HOW TO CREATE YOUR OWN POST:

1. Lead with big numbers: Start with your most impressive metric or achievement

2. Show the proof: Use photos, screenshots, or visuals that make it real

3. Give specific details: Exact numbers are more believable than vague claims

4. List multiple wins: Show success across different areas, not just one thing

5. Share what went wrong: Admit mistakes and what you learned - people trust honest founders

3. Gong confirmed in March they passed $300M ARR.

Why this post?

• This post performed 6-43 times better than Chris’s other posts this week.

BREAKDOWN:

• Big company credibility: Opens with Gong hitting $300M ARR - uses famous success story

• Personal connection: "It's wild to think back" - makes it personal and relatable. Joined as 2nd employee when they were tiny ($200K ARR) - shows he was there from the start

• Massive growth proof: $200K to $300M is a 1,500x increase - incredible success story

• Lesson transition: "That storybook growth journey taught me more about sales than any book or course"

• Authority building: Claims real experience beats theory - positions him as expert

• Numbered list format: 20 clear, actionable sales lessons - easy to read and share

• Specific examples: Each point has concrete advice, not vague tips

HOW TO CREATE YOUR OWN POST:

1. Start with someone else's success: Use a famous company's win to grab attention

2. Make it personal: Show your connection to that success story

3. Share the journey: Explain how you were part of or witnessed the growth

4. Extract the lessons: Turn your experience into actionable advice for others

5. Keep it practical: Give specific tips people can use today, not theory

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LinkedIn Playbook

LinkedIn Lead Generation: 3 Types That Actually Convert

Most founders treat LinkedIn like a slot machine.

They post random content, send cold messages, and hope something sticks.

Meanwhile, I've generated 20+ qualified leads in the past month using just 3 types of LinkedIn lead generation.

The difference? I stopped chasing everyone and started attracting the right people.

The Lead Generation Reality Check

What doesn't work anymore:

• Mass connection requests to random people

• Generic "I help companies grow" content

• Pitching everyone who visits your profile

• Hoping your posts randomly go viral

What actually converts:

• Targeted content that attracts specific buyers

• Relationship-based outreach to warm prospects

• Strategic positioning as the go-to expert

I learned this the hard way after wasting 6 months on spray-and-pray tactics that generated zero quality leads.

Type 1: The Problem Magnet Lead

What it is: Content that attracts people actively dealing with the problem you solve.

How It Works:

I post about specific problems my ideal customers face. People experiencing those exact issues naturally engage and reach out.

Example post that generated me 12 leads: "How one SaaS founder generated 1,500 LinkedIn leads in 30 days (without writing a single post)"

Why this works:

• Founders struggling with lead generation see the specific result (1,500 leads)

• The "without writing posts" hook creates curiosity about the method

• They engage asking how it's possible

• I share insights about the strategy in the lead magnet

• Natural conversation leads to DMs and demos

The Problem Magnet Formula:

Step 1: Identify your ideal customer's biggest pain point
Step 2: Share a story about how you or a client faced this exact problem
Step 3: Reveal the specific solution that worked
Step 4: Add call to action

Topics that generate leads:

• "How we reduced customer acquisition cost by 60%"

• "The hiring mistake that cost us $100K"

• "Why our sales team was missing 40% of their quota"

• "How we cut our support tickets in half"

Type 2: The Authority Builder Lead

What it is: Positioning yourself as the go-to expert through educational content and thought leadership.

How It Works:

I share insights, predictions, and frameworks that demonstrate deep expertise. Decision-makers follow my content and eventually reach out when they need help.

Content that builds authority:

• Industry trend analysis

• Contrarian takes on common practices

• Frameworks and methodologies

• Behind-the-scenes business insights

Example of an authority post I created for a client this week:

"I rejected over 500 freelancers on Upwork this year.

Not because of rates. Not because of experience.

But because they made basic mistakes that instantly killed their chances…"

Why this generates leads:

• Shows deep understanding of what clients actually look for

• Business owners struggling on Upwork see my client as someone who hires regularly

• The "500 freelancers rejected" demonstrates he knows what fails

• Establishes him as someone who understands both sides of hiring

• When they need Upwork guidance, they think of him first

Results for this post: 742 likes, 176 comments, 33 reposts.

The Authority Builder Strategy:

Content pillars:

• Industry insights (40% of content)

• Business lessons learned (30% of content)

• Tactical how-to guides (20% of content)

• Contrarian opinions (10% of content)

Engagement approach:

• Reply to comments with additional insights

• Share relevant resources in DMs

• Invite engaged followers to exclusive events

• Build relationships before pitching anything

Type 3: The Network Effect Lead

What it is: Leveraging warm introductions and referrals from your existing network.

How It Works:

Instead of cold outreach, I activate my network to make warm introductions to qualified prospects.

My network activation system:

Step 1: Identify the Connection I use LinkedIn to find mutual connections with my ideal prospects.

Step 2: Provide Context I message my connection: "Hey [Name], saw you're connected to [Prospect] at [Company]. I've been helping similar companies with [specific_problem]. Would you be open to a quick intro if you think it makes sense?"

Step 3: Make It Easy I provide a draft introduction message they can customize and send.

The Network Lead Multiplication:

Referral content strategy: Create content specifically designed to be shared by your network:

• Customer success stories (with permission)

• Industry reports and insights

• Useful tools and resources

• Event invitations and announcements

An example of a shareable post I created for a client last week:

"I've reviewed 1000+ proposals on Upwork.

Here's what separates winners from the rest:

The anatomy of a winning proposal…"

Results: 500 likes, 110 comments, and 63 reposts.

Why network leads convert better:

• Warm introduction removes cold outreach friction

• Referrer's credibility transfers to you

• Higher trust from the start

• Better qualification (referrer pre-screens fit)

The Lead Generation Conversion Process

Qualification Framework:

For all lead types, I qualify using BANT:

• Budget: Can they afford our solution?

• Authority: Can they make the decision?

• Need: Do they have the problem we solve?

• Timing: When do they need to solve it?

Response Strategy:

Problem Magnet leads: Respond to engagement with additional insights, then move to DMs with relevant resources.

Authority Builder leads: Continue providing value through content and engagement, wait for them to reach out.

Network Effect leads: Follow up within 24 hours of introduction with personalized value.

The LinkedIn Lead Generation Formula

Problem Magnet Content (attracts people with pain) + Authority Building (establishes credibility) + Network Activation (leverages warm connections) = Consistent high-quality leads

Stop chasing random prospects. Start attracting the right ones.

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov