LS #47: What to do if your content doesn’t sell
"My content doesn't convert to sales." Here's what's really happening...
Hi there,
I study what makes LinkedIn posts take off, so you can create content that really connects.
In this issue, you'll find:
The 3 high-performing posts this week
What to do if your content doesn’t sell
LinkedIn post template and memes
The 3 high-performing posts this week
1. I always wanted to hit this one milestone as a founder...
Why this post?
This post went viral, receiving 837k likes in a day. It received 10-52 more engagement and views than Ayushman's previous posts last week.
BREAKDOWN
Opens with a personal dream: "I always wanted to hit this one milestone as a founder"
Shows photos from a fancy business event to prove the achievement is real
Explains why this matters more than just attending events
Shows success through actions (paying for team trips) rather than just talking about money
Uses the event as proof of business growth without being too flashy
Balances personal pride with gratitude toward others
HOW TO CREATE YOUR OWN POST:
Start by sharing a personal goal you've wanted to achieve for a long time
Use photos from real events or situations that prove your progress
Focus on how your success helps other people, not just yourself
Explain why this milestone matters to you personally
Share specific details about people you met or worked with
POST IDEAS FOLLOWING THIS TEMPLATE:
"I always dreamed of speaking at a conference. Last week I gave my first keynote and brought my whole team to watch."
"Goal achieved: I finally hired my first full-time employee. Here's why this moment meant everything to me."
"Milestone reached: I just signed the lease for our first real office space. No more working from coffee shops."
"Dream come true: I got to take my parents on their first business class flight with money from my company."
"Personal win: I finally felt confident enough to raise our prices and our clients were happy to pay."
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2. A small Chinese startup dropped a video gen model that beats Google's Veo 3 in almost every test you throw at it.
Why this post?
Another post that went viral this week—it got 1k likes in a day and performed 2-10 times better than Deedy’s other posts this week.
BREAKDOWN:
Opens with a shocking hook: "A small Chinese startup dropped a video gen model that beats Google's Veo 3"
Grabs attention by saying a small company beat Google (David vs Goliath story)
Uses side-by-side video comparisons to show the quality difference visually
Lists specific ways the new tool is better in bullet points
Highlights the huge price difference: $8/month vs $250/month
Shows the actual prompt used to create the gymnast video
Uses clear labels on the videos (Hailuo v2 vs Google Veo 3)
POST IDEAS FOLLOWING THIS TEMPLATE:
"A startup in India just released a design tool that crushes Canva. Same features, 90% cheaper."
"Found a new writing AI that beats ChatGPT for business emails. Half the cost, twice as good."
"Small team built a project management tool that makes Asana look ancient. Here's the comparison."
"New voice cloning app just dropped. Better than ElevenLabs, completely free to use."
"Discovered an image editor that rivals Photoshop. Runs in your browser, costs $5/month."
3. I was 17 when I moved 7000 kms away from home.
Why this post?
This post performed 2-10 times better than Tarana's other posts this week.
BREAKDOWN:
Shows incredible achievement at a very young age that inspires others
Uses a simple timeline format that's easy to follow and remember
Balances success stories with honest vulnerability about feeling scared
Creates relatability by admitting she felt unqualified for everything
Challenges the myth that you need to feel confident before taking action
Provides actionable advice that people can apply immediately
HOW TO CREATE YOUR OWN POST:
Start with a timeline of your major life events or career moves
Include specific ages to show how quickly things can happen
Use photos that show your progress without being too braggy
Be honest about feeling scared, unqualified, or uncertain
Share the main lesson you learned from pushing through fear
POST IDEAS FOLLOWING THIS TEMPLATE:
"I was 19 when I dropped out of college. I was 21 when I made my first million. Here's what I learned."
"I was 16 when I started freelancing. I was 18 when I hired my first employee. Timeline of taking scary steps."
"I was 25 when I quit my job. I was 27 when I built a 6-figure business. Every move felt impossible."
"I was 22 when I moved to a new country. I was 24 when I started my company. Fear never goes away."
"I was 20 when I launched my first product. I was 23 when I sold my company. Lessons from feeling unqualified."
What to do if your content doesn’t sell
"My content doesn't convert to sales"
(here's what's really happening)
You're creating content.
You're showing up consistently.
But the sales aren't coming in.
Not because your content is bad.
But because your strategy needs tweaking.
Here's what to fix immediately:
1. Share case studies religiously
↳ Show clear before & after results
↳ Document client transformations weekly
↳ Include specific numbers and timeframes
2. Check your offer alignment
↳ Does it solve an urgent problem?
↳ Is the ROI crystal clear?
↳ Can you prove it works?
3. Audit your content structure
↳ One clear problem per post
↳ One clear solution per post
↳ One clear call-to-action
4. Track your metrics
↳ Which posts get the most engagement?
↳ Which posts generate DM inquiries?
↳ Which posts convert to calls?
5. Test different CTAs
↳ Direct ("Book a call")
↳ Indirect ("Drop a ❤️ for more")
↳ Educational ("Save this framework")
The truth?
Most people focus on vanity metrics.
But engagement doesn't pay bills.
Sales do.
Start implementing these today → watch your content actually convert
Post Template: Behind the Scenes Success Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
Everyone sees the [VISIBLE_OUTCOME].
Very few see what it takes to get there.
We live in a world that assumes [VISIBLE_OUTCOME] is the same as [TRUE_SUCCESS]:
🏆 The [SUPERFICIAL_WIN_1].
🏆 The [SUPERFICIAL_WIN_2].
🏆 The [SUPERFICIAL_WIN_3].
But after [PERSONAL_EXPERIENCE],
I've learned that the opposite is true.
The end result is not [TRUE_SUCCESS],
It's just the part that people celebrate.
The truth is, you don't reach the top by doing what's [EASY_PATH].
You get there by [DIFFICULT_PATH] longer than everyone else.
Look at the greats:
[EXAMPLE_1_PERSON] [HIDDEN_WORK_1].
You saw [VISIBLE_RESULT_1].
EXAMPLE_2_PERSON] [HIDDEN_WORK_2].
You saw [VISIBLE_RESULT_2].
[EXAMPLE_3_PERSON] [HIDDEN_WORK_3].
You saw [VISIBLE_RESULT_3].
[EXAMPLE_4_PERSON] [HIDDEN_WORK_4].
You saw [VISIBLE_RESULT_4].
[EXAMPLE_5_PERSON] [HIDDEN_WORK_5].
You saw [VISIBLE_RESULT_5].
If you feel like [FRUSTRATION_FEELING],
Here are [NUMBER] ways to stay consistent when [CHALLENGE_SITUATION]:
1️⃣ [STRATEGY_1_TITLE].
↳ [STRATEGY_1_DETAIL]
2️⃣ [STRATEGY_2_TITLE].
↳ [STRATEGY_2_DETAIL]
3️⃣ [STRATEGY_3_TITLE].
↳ [STRATEGY_3_DETAIL]
If you're [CURRENT_SITUATION] right now,
And it feels [DIFFICULTY_DESCRIPTION]... keep going.
If you're looking for more [SUPPORT_TYPE],
My [CONTENT_TYPE], [CONTENT_NAME], is what I write to help with that. It gives you [VALUE_PROPOSITION].
You can sign up here: [LINK]
What's your version of [SUCCESS_DEFINITION]?
Would love to hear in the comments. ⬇️
LinkedIn Memes
If she doesn’t work hard for the pic, she doesn’t deserve you
Delivering, no matter what!
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov