LS #44: 3 tech posts that blew up this week
Hi there,
I break down what drives LinkedIn posts to go viral - so you can create content that clicks.
In this issue, you'll find:
The 3 high-performing posts in tech this week
LinkedIn post template for ChatGPT / Claude
LinkedIn memes
The 3 high-performing tech posts this week
1. Here’s a hot take, enterprise SaaS is dying
Why this post?
This post went viral, receiving 1.2k likes in 5 days. It received 12-58 more engagement and views than Jacques's posts this week.
BREAKDOWN
Starts with an attention-grabbing hook: "Here's a hot take, enterprise SaaS is dying."
Uses a clear, simple prediction in the second line about what will replace it
Builds his argument in short, easy-to-read paragraphs (2-3 sentences each)
Balances bold claims with realistic timeframes ("isn't going to happen overnight")
Backs up opinions with a specific statistic ("Most VC funding, around 40%, is still invested into SaaS")
Shows coding screens in the background of his photo to reinforce his technical credibility
HOW TO CREATE YOUR OWN POST:
Start with a bold "hot take" about an industry shift
Follow with a simple prediction about what will replace the current approach
Add a realistic timeline to show you understand market transitions
Include one specific statistic to add credibility
Explain how the trend empowers smaller players or individuals
Point out specific problems with the current approach
Name 1-2 specific companies or technologies driving the change
POST IDEAS FOLLOWING THIS TEMPLATE:
"Hot take: The app store era is ending. Web apps that work on any device will take over."
"Unpopular opinion: Most companies don't need a website anymore. Here's what they need instead."
"Bold prediction: The 40-hour work week will disappear by 2030. Here's what replaces it."
"Trend alert: The resume is dying. Portfolio-based hiring is the future."
"Here's a hot take: Email marketing is making a comeback, but not how you think."
"Controversial opinion: Coding bootcamps are becoming obsolete. Here's the new path to tech jobs."
TOGETHER WITH POSTHERO
Grow your audience faster on LinkedIn. With an AI-powered tool that helps you create content and grow on LinkedIn.
Create high-converting content that helps you grow on LinkedIn
Create a weekly content in 76 seconds
AI Voice assistant for creating content in seconds
2. Wow. This is a real-time webcam demo built with HuggingFace SmolVLM and llama.cpp
Why this post?
Another post that went viral this week - it got 7.7k likes in 2 days and performed 2-130 times better than Eric’s other posts this week.
BREAKDOWN:
Starts with excitement: "Wow. This is a real-time webcam demo..."
Uses some tech terms but keeps it visual with a video showing the AI working
Shows two different examples: first with a person's face, then with a subject (coffee mug, calculator, etc)
Tells readers it runs on a regular MacBook, not fancy computers
Shares a link to open source repository on GitHub
Keeps the text short and lets the demo video do the talking
WHAT MAKES IT WORK
Shows that cool AI tech can run on normal computers
Proves the tech works through video instead of just talking about it
Balances some tech words with a clear visual example anyone can understand
Keeps everything short and to the point
HOW TO CREATE YOUR OWN POST:
Start by showing excitement about what you built
Mention the main tools you used without getting too technical
Show a video of your project working - seeing is believing!
Tell people what kind of computer or phone it runs on
Share a link where others can try it or see the code
Keep your text short - a few sentences is enough
3. ive been hanging out with founders under 22 lately living in sf/nyc and they're built different
Why this post?
This post performed 6-11 times better than Greg’s other posts this week.
BREAKDOWN:
Opens with a casual, personal observation: "ive been hanging out with founders under 22 lately". Uses a simple hook that creates curiosity about what makes these young founders "built different".
Offers insider observations from someone with credibility (CEO watching the next generation)
Uses cultural references that connect with readers (YT creators, Netflix, NELK Boys, Spielberg)
Creates a compelling contrast between generations (older use ChatGPT as Google vs. younger as OS)
Mixes economic reality with tech optimism to tell a nuanced story
Uses a storytelling approach rather than just sharing opinions
Includes specific examples and quotes from other experts (Sam Altman)
Balances between celebration ("they're winning") and caution ("a lot will fail")
HOW TO CREATE YOUR OWN POST:
Start with a personal observation from your own experience
Create a numbered list (7-12 points) of specific insights or patterns
Use casual, everyday language and simple sentences
Include specific numbers and details to add credibility
Mention recognizable names or cultural references
Compare and contrast between generations or groups
Mix economic realities with psychological observations
POST IDEAS FOLLOWING THIS TEMPLATE:
"i've been hiring Gen Z marketers for the past year and they approach work totally differently."
"after interviewing 50+ remote workers, i've noticed these patterns about productivity nobody talks about."
"watching how my teenage kids use social media has completely changed how i think about digital marketing."
"i've been tracking how AI is being used by small business owners and the patterns are surprising."
"after advising 20+ first-time founders, here's what separates those who raised money from those who didn't."
Post Template: People-First Leadership
You can use the template below to create content faster with ChatGPT, Claude, or any other AI chat. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
Your [TITLE] doesn't make you a [ROLE].
How you treat your [PEOPLE_TYPE] does.
[ROLE] isn't about [NEGATIVE_APPROACH].
It's about [VALUE_1], [VALUE_2], and [VALUE_3].
And about how [ROLE_PLURAL] treat [PEOPLE_TYPE] -
not just when things go [POSITIVE_SITUATION],
but when things go [NEGATIVE_SITUATION].
[NUMBER] ways to build a [POSITIVE_DESCRIPTOR]-first [ENVIRONMENT]:
1. Make it safe to [VULNERABLE_ACTION]
↳ [ACTION_DETAIL_1]
2. [ACTION_2]
↳ [ACTION_DETAIL_2]
3. [ACTION_3]
↳ [ACTION_DETAIL_3]
4. [ACTION_4]
↳ [ACTION_DETAIL_4]
5. [ACTION_5]
↳ [ACTION_DETAIL_5]
6. [ACTION_6]
↳ [ACTION_DETAIL_6]
7. [ACTION_7]
↳ [ACTION_DETAIL_7]
When you take care of your [PEOPLE_TYPE],
they take care of everything else.
[ENGAGEMENT_CTA_1] 🌟
♻ [ENGAGEMENT_CTA_2]
LinkedIn Memes
This guy would be a great boss
He must hate autocorrect
What does this AI slop even mean??
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
If you love this episode and want to support us, spread the word about us by sharing The LinkedIn Secrets with colleagues. I really appreciate it!
Thank you for reading!
What'd you think of today's edition?
Help me to understand what you think about this episode. Just reply with a number (1, 2, or 3) to this email.
1 - Damn good
2 - Meh, do better
3 - You didn't cook it
Your compadre,
Anton "LinkedIn growth strategies" Cherkasov