LS #43: My LinkedIn outreach system for 2025
Hi there,
I study what makes LinkedIn posts go viral, so you can craft content that resonates.
In this issue, you'll find:
The 3 high-performing posts in tech this week
My LinkedIn outreach system for 2025
LinkedIn post template and memes
The 3 high-performing posts this week
Ghosted by a prospect? Try this email:
Why this post?
This post went viral, receiving 819 likes in a day. It received 5-80 more engagement and views than Josh's posts this week.
Practical sales advice in a template-based format.
BREAKDOWN
Opens with a relatable pain point in question form ("Ghosted by a prospect?")
Provides an immediately usable email template with clear subject line and structure
Includes "The Psychology:" section that explains why the approach works
Uses short, powerful statements in single-line paragraphs for emphasis
Balances tactical advice with emotional support for sales professionals
HOW TO CREATE YOUR OWN POST:
Start with a question that addresses a common professional pain point
Provide an immediately actionable template or script
Explain the psychological principles behind why your approach works
Use single-line paragraphs for key points to improve readability
Balance tactical advice with emotional reframing
POST IDEAS FOLLOWING THIS TEMPLATE:
Client ghosted your proposal? Try this follow-up sequence:
Meeting ran over time? Send this recap email:
Need to raise your rates? Use this client communication:
Project scope creeping? Send this boundary-setting message:
Team member underperforming? Use this check-in template:
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2. The biggest unlock between $1M and $10M ARR wasn’t product or sales. It was messaging.
Why this post?
Another post that went viral this week—it got 3.2 likes in a week and performed 4.5-20 times better than Amanda’s other posts this week.
Product messaging transformation with specific before/after examples.
BREAKDOWN:
Opens with a counterintuitive hook about growth ("biggest unlock between $1M and $10M ARR wasn't product or sales")
Uses personal experience to establish credibility and relatability
Identifies a critical problem through specific customer quotes
Creates a powerful moment of clarity with two short statements ("We aren't a notetaker. We are the API powering them.")
Showcases clear before/after examples of messaging evolution
Includes specific metrics that demonstrate impact (68% drop in wrong-fit leads, 31% demo-to-close rate)
HOW TO CREATE YOUR OWN POST:
Start with a surprising statement that challenges conventional wisdom
Include a specific revenue milestone to establish credibility
Share a real customer interaction that illustrates the problem
Show concrete before/after examples for each change
Include specific metrics that demonstrate results
Balance technical details with strategic insights
POST IDEAS FOLLOWING THIS TEMPLATE:
The key to our first $1M wasn't more features. It was fewer.
We doubled conversion rates by removing our most popular feature
Our pricing page was killing sales until we made this one change
The biggest obstacle to our Series A wasn't traction. It was positioning.
We cut our sales cycle in half by changing how we demo
3. Don't be the boss who kills careers.
Why this post?
This post performed 2.5-60 times better than George’s other posts this week.
Great example of documenting the process.
BREAKDOWN:
Opens with a clear, directive hook: "Don't be the boss who kills careers"
Uses the "Be the one who:" rehook to transition from problem to solution
Attached a powerful quote by Jon Taffer highlighted on a green background for visual impact
Follows the list with cause-effect statements showing the impact of good leadership
Creates emotional resonance with team-centered language ("they trust more," "they grow faster")
Shifts perspective from self-focused leadership ("Your job isn't to be the smartest") to team-focused outcomes
POST IDEAS FOLLOWING THIS TEMPLATE:
Don't be the manager who micromanages. Be the one who creates autonomous teams.
Don't be the executive who talks about culture. Be the one who models it daily.
Don't be the founder who chases every opportunity. Be the one who maintains laser focus.
Don't be the boss who demands perfection. Be the one who celebrates progress.
My LinkedIn outreach system for 2025
Most people get LinkedIn outreach completely wrong.
They spam strangers with pitches.
They try to sell in the first message.
They wonder why nobody responds.
Here's what actually works:
1. The Golden Rule
↳ Never cold message strangers
↳ Only reach out to warm leads
↳ Build familiarity first through content
2. Warm Lead Signals
↳ They've engaged with your posts
↳ They've viewed your profile
↳ You have mutual connections
↳ They're in your target audience
3. The Perfect First Message
↳ Keep it short (3-5 lines max)
↳ Mention how you're connected
↳ Ask permission before sharing anything
↳ Focus on helping, not selling
Example:
"Hi [Name], noticed you commented on my post about [topic]. I recently put together a [post/resource/lead magnet] to help with [result/problem].
Would something like this be helpful to you? No pressure - just thought it might be worth sharing."
4. The Follow-Up System
↳ Wait 3-5 days between messages
↳ Maximum 2 follow-ups
↳ Keep it casual and friendly
↳ Accept "no" gracefully
5. Key Principles
↳ Book calls, don't sell in DMs
↳ Thank people for their time
↳ Set aside specific DM hours
↳ Track everything in a simple spreadsheet
↳ Create a 'DM hour' routine
Remember:
Your goal isn't to close deals in DMs.
Your goal is to start conversations.
The rest happens naturally.
Want better results?
Focus on building relationships first.
The sales will follow.
Post Template: Compound Growth Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
This is the #1 reason most people fail to grow a [BRAND_TYPE]:
They stop [ACTION_VERB] too soon.
Not because they weren't [POSITIVE_QUALITY].
Not because they didn't have [VALUE_TYPE].
But because they gave up before it compounded.
Take [SUCCESSFUL_EXAMPLE] - the most successful [PROFESSION] of all time.
[THEY_PRONOUN] [ACTION_VERB] [NUMBER] times before a single [CONTENT_TYPE] went viral.
Let that sink in for a moment.
Most people can't even make it to [ACTION_VERB] [SMALL_NUMBER].
So I started thinking: "What if someone [ACTION_VERB] on [PLATFORM] with just a bit of that persistence?"
I ran the numbers…
→ If you start with just [STARTING_NUMBER] [METRIC]
→ Then grow at [GROWTH_RATE]% per month (quite modest for consistent [CREATOR_TYPE])
Here's what that looks like:
[TIMEFRAME_1]: [RESULT_1] [METRIC]
[TIMEFRAME_2]: [RESULT_2] [METRIC]
[TIMEFRAME_3]: [RESULT_3] [METRIC]
[TIMEFRAME_4]: [RESULT_4] [METRIC]
[TIMEFRAME_5]: [RESULT_5] [METRIC]
That's [MULTIPLIER]x growth.
Here's the truth:
You don't need to [UNREALISTIC_GOAL_1].
You don't need [UNREALISTIC_GOAL_2].
You just need to [REALISTIC_APPROACH].
Now, want to grow your [AUDIENCE_TYPE] (without [NEGATIVE_APPROACH])?
There are only [NUMBER] reasons someone hits "[ENGAGEMENT_ACTION]":
1️⃣ [REASON_1]
↳ [EXPLANATION_1]
2️⃣ [REASON_2]
↳ [EXPLANATION_2]
3️⃣ [REASON_3]
↳ [EXPLANATION_3]
4️⃣ [REASON_4]
↳ [EXPLANATION_4]
5️⃣ [REASON_5]
↳ [EXPLANATION_5]
Every smart [BRAND_TYPE] I've helped build leans into these.
Just start today. Stay consistent. Stack small wins.
Then look back on how far you've come this time next [TIMEFRAME].
That's the whole game.
💾Save this for the days you feel like quitting [SHARE_EMOJI]
♻️ Repost to help someone stay consistent this [TIMEFRAME]
ps. [ENGAGEMENT_QUESTION]
LinkedIn Memes
LinkedIn is healing
Smoke it up like they do in the Vatican.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov