LS #42: The Billion-User LinkedIn Strategy: Jasmin Alic's Viral Commenting Playbook
Here's the summary of his viral commenting playbook...
Hi there,
I break down viral LinkedIn posts to find out what grabs attention — and help you create content that sticks.
In this issue, you'll find:
The 3 high-performing posts in tech this week
The Billion-User LinkedIn Strategy
LinkedIn post template and memes
The 3 high-performing posts this week
1. I wasn’t shocked… but still had to share this.
Why this post?
This post went viral, receiving 4.2k likes in 6 days. It received 20-390 more engagement and views than Jade's previous posts.
This post combines industry insider knowledge with strategic foresight.
BREAKDOWN
Opens with a casual, conversational hook ("I wasn't shocked... but still had to share this")
Uses "Rumour has it" framing to share valuable intel while maintaining professional distance
Includes a simple but effective visual pairing of company logos that instantly communicates the partnership
Transforms complex technology implications into clear business impact statements
Uses short, declarative sentences for emphasis ("This isn't just another e-commerce update")
Balances speculation with credibility by citing multiple sources
HOW TO CREATE YOUR OWN POST:
Begin with a casual observation that suggests insider knowledge
Use "rumour" framing to share valuable information without overcommitting
Include visuals that instantly communicate your key message
List specific technical details to establish credibility
Translate technical concepts into business implications
POST IDEAS FOLLOWING THIS TEMPLATE:
I'm not surprised... but wanted to share what I'm hearing about Apple's AR strategy
Not exactly breaking news... but worth noting this quiet Microsoft acquisition
Interesting development... Google's approaching AI regulation differently than expected
Well this explains a lot... Leaked product roadmap shows significant pivot for [Company]
Not confirmed yet... but multiple sources suggesting major platform algorithm change
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2. i saw a guy using ai today
Why this post?
Another post that went viral this week—it got 925 likes in 3 days and performed 3.5-230 times better than James’s other posts this week.
Minimalist storytelling and tech humor with perfect comedic timing.
BREAKDOWN:
Opens with a deceptively mundane observation ("i saw a guy using ai today") that creates curiosity
Lists AI models in a simple "tab" format that tech-savvy readers immediately recognize
Builds narrative tension before revealing the unexpected punchline
Delivers a deadpan final judgment ("like a psychopath") that lands perfectly
Ends with the self-deprecating twist ("it's me") that rewards the reader for following along
HOW TO CREATE YOUR OWN POST:
Start with an understated, everyday observation that seems unremarkable
Build narrative tension through simple, sequential details
Include just enough technical specificity to be credible (naming specific AI models)
Deliver a surprise twist or punchline that recontextualizes everything
End with a brief self-deprecating revelation
POST IDEAS FOLLOWING THIS TEMPLATE:
i watched someone debug code today.
i noticed a designer looking at other apps today.
watched someone prepare for a client call yesterday.
observed a recruiter screening resumes just now.
i saw a colleague writing an email earlier.
3. I left my job and now I'm running TWO thriving businesses 🤯
Why this post?
This post performed 20-240 times better than Georgia’s other posts this week.
Great example of documenting the process.
BREAKDOWN:
Opens with a bold, attention-grabbing hook ("I left my job and now I'm running TWO thriving businesses")
Includes lifestyle photos that tell a visual story (podcast studio, city view, professional selfie)
Balances professional achievements with relatable personal details ("probably a bit too much 😂")
Uses arrow symbols (→) for visually distinct aspirational goals
Incorporates powerful, emotionally resonant language ("stupid levels of money," "lights me up")
Includes a clear "before and after" narrative structure
POST IDEAS FOLLOWING THIS TEMPLATE:
I quit my 9-5 last year and tripled my income with these three revenue streams
I stopped chasing clients and now they're coming to me. Here's what changed.
I turned my side hustle into my main income source in 90 days
I walked away from a six-figure corporate role to build something that's truly mine
From burnout to freedom: How I restructured my work life in 6 months
The Billion-User LinkedIn Strategy
I just found a powerful LinkedIn engagement strategy from Jasmin Alic - the one that reached 1B users.
Here's my summary of his viral commenting playbook:
The core principle is simple: you must be present in comments, not just posts.
Why?
Because while you post 7 times a week max, you can comment 20-30 times daily. That's your growth engine.
The strategy breaks down into 4 key parts:
1. Find active accounts in your niche:
- Use LinkedIn search with filters
- Create 4 lists: prospects, peers, buddies, influencers
- Bookmark these as your custom feeds
2. Write value-adding comments:
- Never just "respond" - add new insights
- If someone shares 7 tips, add tip #8
- Treat comments as mini-content pieces
3. Master your own post comments:
- Pin key information
- Share bonus points
- Add behind-the-scenes content
- Include links and announcements
4. Follow the golden rules:
- No AI-generated comments
- Support 3-5 new accounts daily
- Help posts with zero reactions
- Avoid engagement pods
- Repurpose best comments as posts
The most interesting part?
Your network sees every comment you make.
Each one is a micro-opportunity for visibility.
Post Template: Motivation Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
Most people don't fail at [GOAL].
They simply never start.
Why?
Because it feels safer to:
Stay in the [COMFORT_ZONE] they hate
Dream about "[SOMEDAY_PHRASE]"
Watch others take [ACTION_TYPE]
Discuss [IDEAS_TYPE] that never launch
But here's the truth about [TOPIC]:
Playing it safe is the [NEGATIVE_CONSEQUENCE] you can make.
The people who succeed aren't [SPECIAL_QUALITY].
They just stopped avoiding [FEAR_ELEMENT].
They learned how to build [DESIRED_OUTCOME].
They pushed through the [OBSTACLE].
They took [ACTION_DESCRIPTION] action.
And that's exactly what successful [IDENTITY_TYPE] understand:
Success lives on the other side of [CHALLENGE].
LinkedIn Memes
New Tinder?
Fired for dishonesty
The new strategy?
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov