LS #40: How I generated 164 leads for a client last week
and how you can do the same with a single post...
Hi there,
I break down viral LinkedIn posts to understand what gets attention - and help you write content that sticks.
In this issue, you'll find:
The 3 high-performing posts in tech this week
How I generated 164 leads for a client last week
LinkedIn post template and memes
The 3 high-performing posts this week
1. Clay is the only company I have seen do this
Why this post?
This post went viral, receiving 1.9k likes in 2 days. It received 75-245 more engagement and views than Casey's previous posts.
This post combines micro-insight spotting with data-backed marketing wisdom.
BREAKDOWN
Opens by highlighting a specific, unique UX detail that most would overlook
Transitions from observation to data-backed marketing expertise
Connects personal insight with professional research ("DoWhatWorks has analyzed hundreds of A/B tests")
Challenges conventional wisdom with specific data ("logos lose at a very high percentage")
Provides specific examples of effective testimonials rather than just general advice
HOW TO CREATE YOUR OWN POST:
Start by spotting a small but meaningful detail others have missed
Include a visual with annotation to clearly illustrate your point
Connect the observation to broader industry insights
Back up assertions with specific data or research you've conducted
Provide concrete examples rather than vague best practices
POST IDEAS FOLLOWING THIS TEMPLATE:
Only one SaaS company I've seen does this with their pricing page...
This subtle change in Stripe's checkout process increased conversions by 23%
The hidden pattern in top-performing email subject lines that nobody talks about
One key difference between landing pages that convert at 2% vs. 8%
The only company that gets "About Us" pages right (and why it matters)
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2. HubSpot’s blog traffic dropped 80%
Why this post?
Another post that went viral this week—it got 172 likes in 2 days and performed 10-45 times better than Georgia’s other posts this week.
This post reframes content strategy for the AI era with data-driven insights and actionable alternatives.
BREAKDOWN:
Opens with a shocking statistic ("HubSpot's blog traffic dropped 80%") backed by visual evidence
Uses a dramatic graph showing the cliff-like drop to establish urgency
Identifies AI as the disruptor while avoiding fear mongering
Offers a clear thesis statement: "Content as internal knowledge, not SEO race"
Provides specific company examples (Vercel, Linear, Notion) with green checkmarks
Transitions to a practical checklist of actionable content sources
HOW TO CREATE YOUR OWN POST:
Start with a dramatic statistic or statement backed by visual evidence
Frame the problem in relation to industry leaders everyone recognizes
Provide a clear explanation for the trend that feels like an "aha" moment
Offer multiple specific examples of companies doing it right
Include a practical "what works now" checklist anyone can implement
POST IDEAS FOLLOWING THIS TEMPLATE:
Email open rates plummeted 35% across the industry. Here's who's still winning.
Website conversion rates have fallen by half since 2020. The new playbook is here.
LinkedIn engagement has dropped 60% for business content. See who's thriving anyway.
Paid ad costs increased 130% while performance declined. These brands found another way.
App store downloads dropped 40% for top productivity tools. The new distribution model is working.
3. Stop hiring salespeople without pipeline!
Why this post?
This post performed 3-25 times better than Collin's other posts this week.
This post delivers sales leadership wisdom with refreshing directness.
BREAKDOWN:
Opens with a clear command that serves as both hook and thesis ("Stop hiring salespeople without pipeline!")
Establishes credibility through personal observation ("I'm still seeing this regularly in consultations")
Outlines a predictable failure pattern using simple dash formatting
Emphasizes financial impact ("exponentially increasing cost") to appeal to business leaders
Provides specific, actionable criteria for hiring ("Only add new AEs when...")
HOW TO CREATE YOUR OWN POST:
Start with a direct command statement that addresses a common mistake
Structure the problem as a narrative sequence with clear cause and effect
Include a pivotal "Instead" moment that transitions to solutions
Provide specific, concrete criteria for when to take action
Frame advice as "how to avoid" negative outcomes and "how to achieve" positive ones
POST IDEAS FOLLOWING THIS TEMPLATE:
Stop launching features without customer demand!
Stop running marketing campaigns without conversion goals!
Stop hiring engineers before defining the tech stack!
Stop expanding to new markets without product-market fit!
Stop creating content without a distribution strategy!
How I generated 164 leads for a client last week
I used a lead magnet. It brought us 164 leads from a single post.
Fun part?
We didn’t create a new one - we repurposed a lead magnet we made 6 months ago.
Here's a practical guide to creating effective ones:
The structure of an effective lead magnet post
Value proposition - Start with what you're offering
Proof/credibility - Show why people should trust you
Brief benefit statement - Explain what they'll gain
Clear call-to-action - Tell them exactly what to do
Low friction engagement - Make it easy to get it
Lead magnet post example (164 Leads)
"I'm giving away our Upwork profile checklist.
Clients used it to earn $20M+.
Simple steps to improve your profile.
How to get a profile optimization checklist?
1. Like this post
2. Comment "Checklist"
3. Drop me your profile link in DMs and I'll send you a checklist"
This worked well because it:
Clearly states what's being offered (Upwork profile checklist)
Establishes credibility ($20M+ earned)
Explains the benefit (improve your profile)
Has simple actions (like, comment, DM)
Creates engagement that boosts the algorithm
Examples: Good vs. Bad Lead Magnet Posts
Bad Example:
"Hey everyone! I've been helping freelancers for a while now and decided to create something that might help you too. Check out my new resource if you want to improve your presence online. Just let me know if you're interested!"
Why it's ineffective:
Vague offering ("something that might help")
No proof of results or credibility
Unclear benefits ("improve your presence" is too general)
Weak call-to-action ("let me know if interested")
No engagement mechanism to boost visibility
Good Example:
"FREE DOWNLOAD: My 5-step LinkedIn outreach template.
Used by our clients to book 200+ sales calls in 30 days.
Includes exact scripts that convert cold prospects into meetings.
To get your copy:
1. Like this post
2. Comment "TEMPLATE"
3. I'll send you the download link via DM"
Why it works:
Specific, valuable offer (LinkedIn outreach template)
Concrete results (200+ sales calls)
Clear benefit (converting cold prospects to meetings)
Simple 3-step process for obtaining it
Creates visible engagement that extends reach
Practical Tips for Creating Your Own Lead Magnet Post:
Choose a relevant, specific lead magnet
Templates, checklists, guides, or scripts work best
Should solve a specific problem your audience faces
Quantify your results
Use specific numbers whenever possible
"Helped 50+ clients" is better than "helped many clients"
Keep it concise
Use short paragraphs or bullet points
Get to the point quickly (LinkedIn users scroll fast)
Create positive social proof
Ask for comments that others will see
Words like "template," "checklist," or "guide" make great comment prompts
Follow up promptly
Have your lead magnet ready to send immediately
Personalize follow-up messages when possible
Remember, the best lead magnets offer genuine value and solve a real problem for your target audience.
Post Template: No-Brainer Business Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
You know what made my [BUSINESS_TYPE] 10x easier?
Building a NO-BRAINER [BRAND_ELEMENT].
Back then?
I was convincing people to say yes each time.
→ [STRUGGLE_1].
→ [STRUGGLE_2].
→ [STRUGGLE_3].
Because I didn't believe my [VALUE_PROPOSITION] was obvious.
I thought if I [INEFFECTIVE_STRATEGY], they'd finally get it.
But still, they didn't.
Now?
People reach out ready to [DESIRED_ACTION].
→ "[CUSTOMER_QUOTE_1]"
→ "[CUSTOMER_QUOTE_2]"
→ "[CUSTOMER_QUOTE_3]"
Because I learned this:
The easier it is to get what you do—
The faster people say [POSITIVE_RESPONSE].
A [BUSINESS_ELEMENT] that:
→ [SUCCESS_FACTOR_1].
→ [SUCCESS_FACTOR_2].
→ [SUCCESS_FACTOR_3].
That's the shift.
From [NEGATIVE_STATE] → to [POSITIVE_STATE].
And honestly, that's a super awesome way to build a [BUSINESS_DESCRIPTION] you love.
P.S. [ENGAGEMENT_QUESTION]
LinkedIn Memes
"Strict Academic Requirements"
I hope this guy doesn’t do his own accounting
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov