LS #38: My system for creating weekly content in just 60 minutes

I used to spend hours crafting posts. Now I create 7 posts in 90 minutes.

Hi there,

I break down top LinkedIn posts to see what works, helping you write content that really hits home.

In this issue, you'll find:

• The 3 high-performing posts in tech this week

• My system for creating weekly content in just 60 minutes

• LinkedIn post template and memes

The 3 high-performing posts this week

1. I lost a job opportunity a few months ago because of a LinkedIn post I made

Why this post?

• This post went viral, receiving 17k likes in a week. It received 340-8500 more engagement and views than Maria's previous posts.

• This post turns a professional setback into a viral critique of industry-wide hiring practices.

BREAKDOWN

• Hooks readers with a shocking confession ("I lost a job opportunity because of a LinkedIn post I made")

• Uses conversational, authentic tone ("Crazy, right?") to build connection

• Structures the narrative as a captivating story with clear setup, conflict, and resolution

• Includes dialogue with specific quotes that bring the exchange to life

• Transitions from personal anecdote to broader industry criticism

• Balances vulnerability with professional confidence

HOW TO CREATE YOUR OWN POST:

1. Open with a surprising personal revelation that challenges conventional wisdom

2. Use short paragraphs and conversational phrases to maintain engagement

3. Structure content as a story with clear beginning, middle, and end

4. Include specific details and dialogue to establish authenticity

5. Connect your personal experience to a larger industry trend or problem

POST IDEAS FOLLOWING THIS TEMPLATE:

1. I turned down a six-figure offer after asking this one interview question

2. My "failed" product launch taught me more than all my successes combined

3. I was rejected by my dream company 3 times before they finally hired me

4. The client feedback that initially offended me completely changed my business

5. My biggest career mistake led to my most valuable professional relationship

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2. Why Would Silicon Valley Invest $100 Billion So You Could Use Generative AI For Free?

Why this post?

• Another post that went viral this week—it got 1.7k likes in a day and performed 4-70 times better than Stephen’s other posts this week.

• This post deconstructs Silicon Valley's AI strategy with both intellectual depth and moral urgency.

BREAKDOWN:

• Opens with a provocative question that challenges the "free AI" narrative

• Uses a striking visual metaphor (pile of cash) that instantly communicates scale

• Combines precise financial data with concise analysis

• Employs the powerful "Is it a gift? Or a trap?" setup to frame the argument

• Breaks down complex industry dynamics into a three-step strategy anyone can understand

• Uses short, punchy sentences for emphasis ("They're not bad people, but they're also not stupid")

• Shifts perspective between technologist and educator to establish unique credibility

• Balances critique with empowerment ("But here's the thing: we're not powerless")

HOW TO CREATE YOUR OWN POST:

1. Start with a counterintuitive question that challenges conventional wisdom

2. Use a striking visual that instantly communicates your core message

3. Include specific data points and numbers to establish credibility

4. Break down complex issues into simple, digestible components

5. Balance critique with solutions or empowerment

POST IDEAS FOLLOWING THIS TEMPLATE:

• Why are venture capitalists suddenly pouring billions into mental health apps they give away for free?

• The real cost of "unlimited" cloud storage: who's paying for those petabytes?

• Why would fintech companies offer no-fee banking when traditional banks charge for everything?

• The hidden economics behind free delivery services: convenience or control?

• Why social media platforms fight to keep you scrolling when every minute costs them money

3. A year ago, Unify had no repeatable pipeline strategy.

Why this post?

• This post performed 3-5 times better than Austin's other posts this week.

• This post combines impressive results with a strategic lead magnet approach.

BREAKDOWN:

• Opens with a dramatic before/after transformation story ("A year ago... Today...")

• Uses precise metrics ($60M+ in annualized pipeline) to establish credibility

• Includes a professional-looking data visualization that proves the claims

• Balances vulnerability ("we struggled to find success") with triumph ("40% M/M growth")

• Shares a condensed version of the methodology while withholding detailed tactics

• Ends with an irresistible call-to-action requiring minimal effort ("Comment 'PAID'")

HOW TO CREATE YOUR OWN POST:

1. Start with a dramatic before/after transformation with specific timeframe

2. Include precise metrics that demonstrate impressive growth

3. Add a clean, professional data visualization that supports your claims

4. Share enough methodology to be credible but not enough to be completely actionable

POST IDEAS FOLLOWING THIS TEMPLATE:

1. How we grew email subscribers from 500 to 25,000 in 90 days

2. The cold outreach system that took us from 0 to $2M ARR in 8 months

3. How we scaled our podcast from 100 to 100,000 downloads per episode

4. The content strategy that generated 50,000 qualified leads in 6 months

5. How we increased trial-to-paid conversion rates from 5% to 22% in one quarter

My system for creating weekly content in just 60 minutes

I used to spend hours crafting posts.

Now I create 7 posts in 90 minutes.

Here's my exact process:

1. Record client meetings

- Use Otter, Fireflies, or other app for notetaking

- Mark golden nuggets during calls

- Extract key insights later

2. Voice notes while walking

- Use AI for voice-to-text posts (I use PostHero)

- Capture ideas between meetings

- Transform commute time into content

3. Screenshot everything

- Save competitor posts that perform well

- Capture customer testimonials

- Document process improvements

4. Create an idea bank

- Save insights from sales calls

- Common customer questions

- Team wins and learnings

- Product updates

- I use Notion board to save all ideas

5. Batch creation sessions

- Block 60 minutes weekly

- Review saved material on the board

- Transform into structured posts

- I spend 60 minutes every Monday creating content for the week

The secret isn't working harder.

It's capturing insights when they naturally occur.

Post Template: Engagement Mindset Template

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

My [PLATFORM] posts got [NUMBER]+ [METRIC] last [TIMEFRAME].

But I want to share a lesson with you:

All of these "[ENGAGEMENT_TYPE]" metrics are the same. [METRIC_1]. [METRIC_2]. [METRIC_3]. There's no real difference in HOW you support others in their [VALUE_PROPOSITION].

Your network will always:

1. Get notified when you [ACTION_1]

2. Get notified when you [ACTION_2]

3. Get notified when you [ACTION_3] a post

"[KEY_INSIGHT]" → This is the psychology behind building [ASSET_TYPE] on [PLATFORM].

In other words: YOU are helping others build. [EMOJI]

Now...

Imagine how many posts you've scrolled today - and haven't engaged. For whatever reason.

Now imagine how many ([LARGE_NUMBER]) of folks could've seen good content because of you.

What I'm trying to say is:

[MAIN_MESSAGE] → Takes [TIME_INVESTMENT].

A [ENGAGEMENT_TYPE_1]. A [ENGAGEMENT_TYPE_2]. A [ENGAGEMENT_TYPE_3] → [MAIN_POINT]. Just keep pushing good content to others. Keep enabling others to build their dreams.

After all...

That's what [PLATFORM] is all about. [HEART_EMOJI]

Or am I wrong?

P.S. Instead of [ALTERNATIVE_ACTION] this, go support a [TARGET_DESCRIPTION] in your feed. Or a post with [ENGAGEMENT_LEVEL] likes. They could be the next big thing (we just don't know it yet). Thank you.

LinkedIn Memes

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov