LS #37: 60-second viral post system

95% of viral LinkedIn posts were written in under 30 minutes...

Hi there,

I analyze top LinkedIn posts to uncover what drives engagement, helping you create content that truly resonates.

In this issue, you'll find:

• The 3 high-performing posts in tech this week

• 60-second viral post system

• LinkedIn post template and memes

The 3 high-performing posts this week

1. Everyone’s talking about the Netflix documentary Adolescence — and rightly so.

Why this post?

• This post went viral, receiving 1.8k likes in a day. It received 90-600 more engagement and views than Richie's previous posts.

• The post expands an ongoing cultural conversation with balance and moral urgency.

BREAKDOWN

• Begins by acknowledging a trending topic (Netflix's "Adolescence" documentary) to hook readers

• Uses the "but here's what we're missing" framework to introduce a fresh perspective

• Cites specific, attention-grabbing examples to substantiate claims

• Frames the issue as affecting "an entire generation" rather than just one gender

• Uses poignant rhetorical questions that invite deeper reflection

• Balances critique with a call for comprehensive solutions

• Includes powerful images that reinforce the written message

HOW TO CREATE YOUR OWN POST:

1. Start with a personal, first-person experience to establish authenticity

2. Start with a trending topic that people are already discussing

3. Acknowledge the current conversation before pivoting to your angle

4. Use the phrase "But here's the other side..." to introduce your perspective

5. Include specific, concrete examples that illustrate your point

POST IDEAS FOLLOWING THIS TEMPLATE:

1. Everyone's talking about AI replacing jobs, but here's what we're not discussing: the mental health impact on workers

2. We celebrate entrepreneurial success stories, but where's the conversation about founder burnout and mental health?

3. The education debate centers on test scores, but what about students' emotional well-being and sense of purpose?

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2. "Learn More" is not a CTA

Why this post?

• Another post that went viral this week—it got 3.5k likes in a day and performed 35-230 times better than Namya’s other posts this week.

• The post demonstrates marketing expertise through a visual masterclass in CTAs

BREAKDOWN:

• Opens with a bold, contrarian statement ("Learn More is not a CTA") that immediately hooks marketing professionals

• Uses a clean, two-column comparison table featuring recognizable brands and their actual CTAs

• Shows rather than tells by displaying real-world examples from industry leaders

• Follows a clear visual hierarchy with color-coded buttons that match each brand's identity

• Makes the advice instantly practical and applicable

HOW TO CREATE YOUR OWN POST:

1. Start with a direct, counterintuitive statement about a common industry practice

2. Create a visually organized table or chart that proves your point

3. Use real examples from recognized brands to add credibility

4. Keep the text minimal and let the visual evidence speak for itself

5. Color-code elements to enhance scanability and visual appeal

POST IDEAS FOLLOWING THIS TEMPLATE:

• "Your pricing page is costing you customers" (with examples of good vs. bad pricing layouts)

• "Nobody reads your About Us page" (with examples of engaging vs. boring company pages)

• "Your signup form is killing conversions" (with examples of streamlined vs. complicated forms)

• "Social proof isn't optional anymore" (with examples of effective testimonial placements)

• "Homepage carousels are conversion killers" (with examples of effective alternatives)

3. I tried this "stupid" trick and conversions jumped 25%

Why this post?

• This post performed 3-7 times better than Tom's other posts this week.

BREAKDOWN:

• Opens with a curiosity hook that combines skepticism ("stupid" trick) with impressive results (25% conversion jump)

• Uses a clear before/after visual comparison with intuitive red X and green checkmark indicators

• Keeps the explanation disarmingly simple: "Just added a blurred product screenshot behind our signup form. That's it."

• Builds credibility with specific data points from multiple sources (25%, 39%, 94%)

• Explains the psychological principle behind the success (preview effect, brain's response to incomplete information)

• Follows a perfect structure: problem → solution → results → explanation → call to action

HOW TO CREATE YOUR OWN POST:

1. Start with a headline that combines skepticism with impressive results

2. Use clear before/after visuals with immediately recognizable indicators

3. Keep your explanation absurdly simple (aim for 1-2 sentences)

4. Include specific performance metrics to build credibility

POST IDEAS FOLLOWING THIS TEMPLATE:

1. I made this "weird" email subject line tweak and opens increased 43%

2. The "lazy" product page edit that boosted our add-to-cart rate by 31%

3. I moved this "tiny" button and checkout completions rose 19%

4. We changed 3 words in our CTA and conversions jumped 28%

5. This "counterintuitive" pricing display increased our AOV by 37%

60-second viral post system

95% of viral LinkedIn posts were written in under 30 minutes.

Here's the my 60-second system behind them:

The secret most people miss:

Posting doesn't need to be complicated.

8 ways to make it dead simple:

1. Write 250-word posts (they perform just as well)

2. Skip the fancy visuals - plain text works great

3. Block 30 minutes, 3 times per week

4. Create post templates in PostHero

5. Let PostHero generate your first drafts

6. Post Monday, Tuesday, Thursday only

7. Add it to your calendar like any other task

8. Schedule a week ahead

Here's what nobody tells you:

The best performers on LinkedIn aren't spending hours crafting perfect posts.

They're spending 30 minutes max per post.

They're not:

- Writing essays

- Creating complex visuals

- Posting daily

- Overthinking every word

They're just sharing valuable insights consistently.

The ones who succeed? They keep it simple.

Want proof?

This post took me 10 minutes to write.

And it will probably outperform 90% of over-engineered content.

Make your posting simple.

Post Template: Lead Generation Template

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

"Just hit send on another '[FOLLOW_UP_PHRASE]' email…”
contemplates [CAREER_REFLECTION]

The average [BUYER_TYPE] gets [EMAIL_VOLUME]+ emails daily.
Most are forgotten. Deleted. Ignored.

Yet somehow I'm booking meetings with [DECISION_MAKER_TITLE] at companies like [COMPANY_1], [COMPANY_2], and [COMPANY_3]...

With a ridiculously simple [NUMBER]-part email framework.

No, seriously – I've replaced my entire [PREVIOUS_APPROACH] with just [NEW_APPROACH_COUNT] emails.

The results last [TIMEFRAME]?

• [SUCCESS_METRIC_1] (industry avg is [INDUSTRY_AVERAGE])

• [SUCCESS_METRIC_2] from "[PROSPECT_DESCRIPTION]" [PROSPECT_TITLE]

• [SUCCESS_METRIC_3] after [SALES_STAGE]

• All using this [STRATEGY_DESCRIPTION]

What's even crazier?
Most [INDUSTRY] "experts" would call me insane.

"You need MORE [CONVENTIONAL_APPROACH_1]!"
"You need MORE [CONVENTIONAL_APPROACH_2]!"
"You need MORE [CONVENTIONAL_APPROACH_3]!"

I deleted it all.
Scrapped every template.
Ignored every "best practice."

And replaced it with:
[EMAIL_1_NAME]: The [EMAIL_1_DESCRIPTION]
[EMAIL_2_NAME]: The [EMAIL_2_DESCRIPTION]
[EMAIL_3_NAME]: The [EMAIL_3_DESCRIPTION]

That's the entire system.

Want to see exactly what I'm sending?
Comment "[COMMENT_TRIGGER]" below and I'll DM you:

• [OFFER_BULLET_1]

• [OFFER_BULLET_2]

• [OFFER_BULLET_3]

• [OFFER_BULLET_4]

• [OFFER_BULLET_5]

You can keep sending "[INEFFECTIVE_APPROACH]" emails that make your prospects [NEGATIVE_REACTION]...

Or you can try something that actually works.

Drop "[COMMENT_TRIGGER]" below and I'll send everything your way.

[SIGN_OFF_PHRASE], [NAME]"

LinkedIn Memes

Motherhood is just marketing

Gold

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov