LS #36: LinkedIn strategy in just 2 minutes

Here's a straightforward framework to help you get organized.

Hi there,

I analyze top LinkedIn posts to uncover what drives engagement, helping you create content that truly resonates.

In this issue, you'll find:

• The 3 high-performing posts in tech this week

• LinkedIn strategy in just 2 minutes

• LinkedIn post template and memes

The 3 high-performing posts this week

1. Today, I witnessed my team lead interviewing a Full-Stack Web Developer

Why this post?

• This post went viral, receiving 12k likes in a week. It received 6,000-10,000 more engagement and views than Izmah's previous posts.

• The post uses a narrative twist to challenge industry assumptions about technical hiring.

BREAKDOWN

• Opens with a story setup ("Today, I witnessed...") that draws readers in with authentic personal experience

• Creates dramatic tension with a counterintuitive reveal highlighted by the attention-grabbing image ("WE HIRED A DEVELOPER WHO Failed Our Coding Test!")

• Structures the story chronologically with specific technical details that establish credibility

• Presents the candidate's honesty about using resources as a turning point in the narrative

HOW TO CREATE YOUR OWN POST:

1. Start with a personal, first-person experience to establish authenticity

2. Include specific details that demonstrate your expertise in the field

3. Use a dramatic image or headline that promises a surprising conclusion

4. Structure content as a narrative with a clear beginning, middle, and twist

5. Include direct quotes to bring the story to life

6. Conclude with a concise "Key Takeaway" section that challenges conventional wisdom

POST IDEAS FOLLOWING THIS TEMPLATE:

1. We promoted the employee who missed every deadline

2. I hired a marketer with zero social media experience

3. The client we almost rejected became our biggest account

4. Why our worst-performing product became our best seller

5. The team member who questioned everything saved our project

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2. 3 years ago, my partner and I bought this Nail Salon for $1.3M

Why this post?

• Another post that went viral this week—it got 6k likes in a week and performed 4-40 times better than Ben’s other posts this week.

BREAKDOWN:

• Attention-grabbing hook: (‘$1.3M nail salon’) and immediate return metrics (‘$5k/month’)

• Uses a personal photo that builds connection

• Balances specific numbers ($0 down, $2M sale, $200k profit) with practical methodology

• Employs the "zero to hero" narrative structure that readers find irresistible

• Includes "I worked a total of 0 hours here" as a powerful hook for passive income seekers

• Transitions from specific example to general framework anyone can follow

HOW TO CREATE YOUR OWN POST:

1. Start with specific, attention-grabbing numbers that demonstrate success

2. Use section breaks to create a clear story arc with definitive parts

3. Include both the "what" (results) and the "how" (process)

4. Balance aspiration (impressive returns) with accessibility (step-by-step guide)

5. Use bullet points for scannable financial data and key action steps

6. Structure content to build from specific example to general framework

7. Use phrases like "steal my homework" to position advice as insider knowledge

POST IDEAS FOLLOWING THIS TEMPLATE:

• How I turned a failing coffee shop into a $25k/month profit machine without being a barista

• The exact process I used to buy 5 rental properties with no money down

• How I built a 7-figure e-commerce brand while working 10 hours per week

• The step-by-step method I used to flip a local service business for 3x profit in 18 months

• From corporate dropout to $50k/month: My exact roadmap for buying a profitable online business

3. Walking into interviews without prepared questions is a missed opportunity.

Why this post?

• This post performed 10-20 times better than Ford's other posts this week.

BREAKDOWN:

• A provocative hook that reframes questions as a strategic opportunity

• Uses a professionally designed "cheat sheet" with a clean, organized grid layout

• Each question serves a dual purpose - getting information AND demonstrating value

• Employs consistent arrow formatting (↳) to explain the strategic intent behind each question

• Color-coded sections with clear headers make the content instantly navigable

• Balances comprehensiveness (12 questions) with brevity (one-sentence explanations)

HOW TO CREATE YOUR OWN POST:

1. Start with a strong hook that reframes a common professional challenge

2. Create a visually appealing, organized graphic that can be saved and referenced

3. Structure content in a numbered list format for easy recall

4. Follow each main point with a brief explanation of strategic value

5. Use consistent visual formatting (arrows, bullets, etc.) for scannable content

6. Include both the "what" (the questions) and the "why" (strategic benefits)

7. Add a high-value tip that goes beyond the main content

POST IDEAS FOLLOWING THIS TEMPLATE:

1. The ultimate negotiation script: 10 phrases that increase your leverage

2. Client meeting cheat sheet: 8 questions that uncover hidden opportunities

3. The networking conversation guide: 7 questions that build meaningful connections

4. Performance review preparation: 9 questions to ask before your evaluation

5. Sales call blueprint: 11 questions that dramatically increase close rates

6. Feedback framework: 6 questions managers should ask in every 1:1

LinkedIn strategy in just 2 minutes

Planning your LinkedIn approach for 2025? Here's a straightforward framework to help you get organized. Grab something to write with.

Step 1: Pick Your Niche

Write down your industry (Marketing, AI, Real Estate, etc.)

Then narrow it down further to a specific area:

• If you're in Marketing → Personal Branding

• If you're in AI → Prompt Engineering

This becomes your main topic to share about on LinkedIn.

Step 2: Set Clear Goals

Ask yourself why you want to post on LinkedIn:

• Building your network?

• Growing your following?

• Becoming known in your field?

• Finding new business leads?

• Getting speaking opportunities?

Make sure your content matches your goals.

Step 3: Choose Content Types

Pick what works best for your field:

1. Teaching Content

   • How-to guides

   • Your journey and lessons

   • Step-by-step instructions

2. Leadership Content

   • Your professional path

   • Behind-the-scenes stories

   • Client success stories

3. Engaging Content

   • Interesting work stories

   • Industry humor

   • Case studies with your personal take

4. Personal Content

   • Challenges you've faced

   • Relatable experiences

   • Lessons from setbacks

This simple framework will help you start building your professional presence on LinkedIn in 2025.

Post Template: Authentic Growth Strategy Template

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

You don't need to chase [ALGORITHM_TYPE] to win.

I built my entire [BRAND_TYPE] in less than [TIMEFRAME] By doing the opposite of what everyone preaches.

No [TREND_TYPE]-hopping.
No fake [ENGAGEMENT_TYPE].
No [ATTENTION_SEEKING_ACTIVITY] for attention.

Instead, I focused on two things:

Being [VALUE_1].
Being [VALUE_2].

Here's what I learned:

Your [CUSTOMER_TYPE] don't remember viral posts.

They remember ideas that changed how they think.
They remember the [PROBLEM_TYPE] they solved through you.

Your audience isn't [NEGATIVE_TRAIT].
They can tell when you're just doing it to be done.

Being everywhere means nothing if you're saying nothing.

Painful, I know.

Think about it:

When was the last time you bought from someone just because they [COMMON_MISTAKE]?

Never.

You know what works?

1. [EFFECTIVE_STRATEGY_1]

2. [EFFECTIVE_STRATEGY_2]

3. [EFFECTIVE_STRATEGY_3]

That's it.

No growth hacks.
No fancy strategies.
No [INDUSTRY_BUZZWORD] worship.

Just [CORE_VALUE_PROPOSITION], delivered [DELIVERY_METHOD], to the right people.

Stop trying to game the system.
You'll lose in the first round.

Want to attract the right audience?
Learn how here: [CALL_TO_ACTION_LINK]

LinkedIn Memes

No words

Average LinkedIn user

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov