LS #35: LinkedIn strategy for booking demos with target accounts

Here's how I'd book demos with our top 100 target accounts in 90 days...

Hi there,

I study top LinkedIn posts to reveal what works, helping you craft content that genuinely connects.

In this issue, you'll find:

• The 3 high-performing posts in tech this week

• LinkedIn Strategy for Booking Demos with Target Accounts

• LinkedIn post template and memes

The 3 high-performing posts this week

1. What most think of AI Agents is just the tip of the iceberg

Why this post?

• This post went viral, receiving 2.7k likes in 4 days. It received 4-40 more engagement and views than Rakesh's posts this week.

• This post masterfully demystifies AI agent complexity using an educational iceberg metaphor.

BREAKDOWN

• Captures attention with a powerful visual metaphor ("tip of the iceberg") that immediately conveys hidden complexity

• Uses a custom-designed infographic showing layered infrastructure with actual company logos

• Structures content in a logical bottom-to-top stack that follows the actual technical architecture

• Names specific companies in each category, establishing expert credibility

HOW TO CREATE YOUR OWN POST:

1. Start with a provocative hook that challenges conventional wisdom

2. Use a powerful visual metaphor that simplifies a complex topic

3. Create a custom infographic that maps the entire ecosystem

4. Structure your content in clear sections with consistent formatting

5. Include real company names to add credibility and practical value

6. Explain technical concepts in straightforward language

7. Use bullet points or arrows to make details scannable

POST IDEAS FOLLOWING THIS TEMPLATE:

1. What most people think of product design is just the surface layer

2. The hidden infrastructure behind successful content creation

3. Beyond the dashboard: the real complexity of modern analytics

4. The unseen architecture of effective customer experience

5. What you don't see: the infrastructure powering the creator economy

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2. Doing what’s best for you isn’t going to feel good every time.

Why this post?

• Another post that went viral this week—it got 7k likes in a day and performed 2-10 times better than Colby’s other posts this week.

• This post reframes discomfort as a positive growth signal.

BREAKDOWN:

• Counterintuitive hook that demands attention: "Doing what's best for you isn't going to feel good every time"

• Follows with the pattern-interrupting re-hook "Read that again" to ensure the message lands

• Leverages a shareable image with highlighted wisdom that appears to be from a book

• Uses a consistent pattern format in the quote: "[Growth activity] will make you feel [negative], when it's actually making you [positive]"

• Adds personal commentary that transforms the wisdom into actionable insights

HOW TO CREATE YOUR OWN POST:

1. Start with a single counterintuitive truth that challenges conventional thinking

2. Keep your intro extremely brief (1-2 sentences maximum)

3. Use a pattern-interrupting phrase like "Read that again" to create emphasis

4. Include a visual element containing wisdom that appears to be from an external source

5. Add your own brief commentary that makes the wisdom actionable

POST IDEAS FOLLOWING THIS TEMPLATE:

• The decisions that change your life rarely feel comfortable at first

• Your biggest regrets won't be what you did, but what you didn't do

• Consistency beats intensity every single time

• The most successful people aren't fearless—they're just willing to feel fear

• What looks like overnight success is actually years of invisible work

3. Success isn’t just skill

Why this post?

• This post performed 2-8 times better than Noemi's other posts this week.

BREAKDOWN:

• Opens with a powerful two-line hook that challenges conventional wisdom: "Success isn't just skill. It's discipline."

• Uses a numbered list format (1-10) that promises specific, actionable insights

• Features a clean, visually appealing infographic with a continuous path connecting all elements

• For each point, provides two concise supporting statements that function as memorable mantras

• Uses consistent arrow bullet points (↳) to create visual rhythm and readability

• Creates high share value through universally applicable wisdom

HOW TO CREATE YOUR OWN POST:

1. Start with a short, powerful statement that reframes conventional thinking

2. Create or source a clean infographic that visualizes your main points

3. Structure content as a numbered list (5-10 items) for easy scanning

4. Keep each point brief (1-2 words) with 2-3 supporting statements

5. Use consistent formatting and visual elements (arrows, bullets, icons)

6. Include a mix of practical advice and inspirational wisdom

7. End with an empowering conclusion that reinforces your main message

POST IDEAS FOLLOWING THIS TEMPLATE:

1. 5 habits that cost you nothing but create everything

2. 7 morning routines of people who never burn out

3. 8 questions successful people ask themselves daily

4. 10 reasons why consistency beats motivation

5. 6 communication tactics that command respect

LinkedIn Strategy for Booking Demos with Target Accounts

Here's how I'd book demos with our top 100 target accounts in 90 days:

Let’s say our product is designed to improve marketing efforts. Here's the exact playbook:

1. Polish our social presence first:

- Update profile pictures

- Add problem-focused taglines

- Include social proof in banners

- Set up website links properly

- Connect company pages

2. Find 1-2 key decision makers per account using Sales Navigator:

- CEOs

- CMOs

3. Connect with all 400 prospects (100/week) through automated outreach

4. Create 10 core content pieces:

- Product origin story

- Key problem solutions

- Customer success stories

- ROI calculations

5. Post 2-3 times weekly for 4 weeks

6. Launch targeted LinkedIn campaigns:

- One for the 400 decision makers

- Another for broader engineering teams

- Budget: $900/month

- Aim for 8-12 frequency

7. Track engagement signals:

- Post interactions

- Ad engagement

- Profile visits

- Company interest

8. Score and prioritize accounts by engagement

9. Launch warm outbound sequences to most engaged accounts

Post Template: The Myth Template

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

There's loads of [PLATFORM] myths out there.

But [MYTH_BELIEF]? This one roadblocks people.

Remember this:

"[ACTUAL_PRINCIPLE]" does NOT mean "[MYTH_DEFINITION]". (Most folks never learn the difference)

1. You can [APPROACH_1] → if you do it [KEY_QUALIFIER]

2. You can [APPROACH_2] → if you do it [KEY_QUALIFIER]

3. Heck, you can [APPROACH_3] → if you do it [KEY_QUALIFIER]

You determine what "[KEY_VALUE]" means for you.

There's no rule that says you have to [MYTH_REQUIREMENT] every [TIME_PERIOD]. This is not a rule.

Other things to be [KEY_VALUE] at:

1. [ELEMENT_1] → [TIP_1]

2. [ELEMENT_2] → [TIP_2]

3. [ELEMENT_3] → [TIP_3]

Fun fact: I have never [MYTH_ACTIVITY] in [TIME_FRAME] in all my years on [PLATFORM]. Approaching [ACHIEVEMENT_METRIC]. ✌️

[DAY] [MOTIVATION_TYPE], over. (Repost ♻️ the encouragement for others)

P.S. Do you [MYTH_QUESTION]? Why (not)? Let's chat.

LinkedIn Memes

Going to Hooters, but make it LinkedIn

Achievements? Removed a long-time dictator from power

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov