LS #32: This one thing ruins everything on LinkedIn

10-15 people try to sell him stuff EVERY day on LinkedIn. It's the most overused LinkedIn strategy ever.

Hi there,

I analyze successful LinkedIn posts to uncover what works, helping you create content that makes an impact.

In this issue, you'll find:

• The 3 high-performing posts this week on LinkedIn

• This one thing ruins everything on LinkedIn

• LinkedIn post template and memes

The 3 high-performing posts this week

1. Why do interviews feel so tough?

Why this post?

• This post went viral, receiving 24k likes in 5 days. It received 12-48 more engagement and views than Jay's posts this week.

• Infographic posts are performing very well this week. Creating valuable infographics is a great way to grab attention on LinkedIn.

BREAKDOWN

• Engaging question hook: "Why do interviews feel so tough?" immediately connects with reader anxiety

• Perspective shift: "These aren't trick questions. They're designed to reveal how you think, adapt, and grow" - reframes common fear

• Strong supportive visual: Comprehensive infographic showing common interview questions with explanations

• Clear solution structure: "3 ways to tackle tough questions with confidence" with numbered points

• Dual-format tips: Each point has explanation plus practical example (e.g., "Weaknesses? They're looking for honesty and self-awareness")

• Interactive close: "What's the hardest interview question you've ever faced?" encourages community engagement

HOW TO CREATE YOUR OWN POST:

1. Start with relatable question

2. Include comprehensive visual guide

3. Reframe common misconception

4. Present 3-4 clear action steps

5. Provide real examples for each step

6. Add memorable closing insight

7. Use multiple engagement prompts

8. Include clear visual formatting

9. Add practical CTA options

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Why do sales pitches always flop? The truth behind winning presentations"

2. "Why do diets feel impossible? Understanding the psychology of sustainable change"

3. "Why does public speaking terrify us? Breaking down the fear of the spotlight"

4. "Why do morning routines fail? The secret behind lasting habits"

5. "Why do negotiations feel uncomfortable? Master the art of confident dealmaking"

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2. Top candidates get 6-figure offers without being the smartest

Why this post?

• Another infographic post that went viral this week—it got 25k likes in 4 days and performed 10-35 times better than Miro’s other posts this week.

BREAKDOWN:

• Strong hook: "Top candidates get 6-figure offers without being the smartest" challenges common assumptions

• Key insight: "It's not just what you say. It's how you structure your stories" - reveals core message

• Comprehensive infographics: Clean, organized "Job Interview Cheat Sheet" with color-coded sections

• Framework pattern: Each section includes specific 3-part frameworks (e.g., "Present-Past-Future", "Story-Skill-Scale")

• Actionable advice: Each question includes "what not to do" and "what to do instead" (e.g., "Skip the 'perfectionist' cliché")

HOW TO CREATE YOUR OWN POST:

1. Start with counter-intuitive claim

2. Create comprehensive visual guide

3. Use consistent framework pattern

4. Include what-not-to-do warnings

5. Provide specific examples for each point

6. Number main sections clearly

7. Add memorable summary insight

8. Create multi-step CTA

9. Use color coding for organization

POST IDEAS FOLLOWING THIS TEMPLATE:

• "Top athletes win gold without being the fastest - here's their mental framework"

• "Top investors make millions without predicting markets - here's their decision matrix"

• "Top creators go viral without huge followings - here's their content blueprint"

• "Top negotiators close deals without aggression - here's their conversation map"

• "Top speakers captivate crowds without being extroverts - here's their presentation guide"

3. Meta announced layoffs last week

Why this post?

• This post performed 2.5-5 times better than Tobi's other posts this week.

BREAKDOWN:

• Timely hook: Uses current event "Meta announced layoffs last week" as entry point

• Emotional story: Shares specific example of "employee who was laid off after 11 years" - builds empathy through real situation

• Powerful visual quote: Black background with stark white text emphasizing key message

• Three-part reveal: "Your company is not your family. No matter how long you have worked there. There's no reward for loyalty."

• Clear conclusion: "The safest bet is having multiple options and building something you own" - provides actionable takeaway

HOW TO CREATE YOUR OWN POST:

1. Start with relevant news hook

2. Share specific emotional story

3. Create stark visual quote

4. State hard truth in simple terms

5. Provide clear solution/alternative

6. Keep formatting minimal

7. End with actionable advice

8. Connect to larger trends

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "The housing market crashed again - your mortgage is not your home's true value"

2. "Another crypto exchange failed - your digital wallet is not your bank"

3. "Top university closes its doors - your degree is not your education"

4. "Major retailer files bankruptcy - your customer loyalty points are not savings"

5. "Stock market hit record high - your portfolio is not your retirement plan"

This one thing ruins everything on LinkedIn

10-15 people try to sell him stuff EVERY day on LinkedIn.

It's the most overused LinkedIn strategy ever.

I was chatting with a friend who is a founder in a B2B startup.

He told me he gets 10-15 connection requests every day from people who want to sell their services to his company.

And every single one of them does the same thing...

They send him a connection request with a generic message that says something like:

"Hi [name], I'd love to connect with you and learn more about your company.

Best, [their name]"

And then, after he accepts their connection request, they immediately follow up with a message that says:

"Hi [name], I noticed you work at [company]. I'm really interested in your company and I'd love to learn more about it. Do you have 15 minutes to hop on a call sometime this week?

Best, [their name]"

He said it's so frustrating because these people clearly have no interest in getting to know him or building a relationship with him.

They just want to sell their stuff to him.

And it's not just him.

I've heard this same story from dozens of other founders.

Stop this for 3 reasons:

1 → It hurts your personal brand

2 → It confuses your audience with frequency

3 → It’s done by everyone, so you look like everyone

It's safe to switch your strategy to:

→ Track buyer intents

→ Send high-quality, personal message based on intent

→ And engage with your audience to build relationships

Post Template: Behind the Curtain

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

Want your [BUSINESS_ASPECT] to feel '[QUALITY]'?

Tell the world why it's [NEGATIVE_ASPECT]. I'll go first. ✋

In most people's eyes:

1. [PUBLIC_PERCEPTION_1]

2. [PUBLIC_PERCEPTION_2]

3. [PUBLIC_PERCEPTION_3]

But since [TIMEFRAME]... (the truth)

1. [REALITY_1] [EXPLANATION_1]

2. [REALITY_2] [EXPLANATION_2]

3. [REALITY_3] [EXPLANATION_3]

4. [REALITY_4] [EXPLANATION_4]

5. [REALITY_5] [EXPLANATION_5]

But the best part here? [KEY_INSIGHT_1]

And it is exactly [CONTENT_TYPE] that always [POSITIVE_OUTCOME].

([PROOF_STATEMENT])

[TARGET_AUDIENCE] don't want '[COMMON_EXPECTATION]'.
They want someone who'll '[REAL_QUALITY_1]'.
They want someone who '[REAL_QUALITY_2]'. [FREQUENCY].

Remember: [ACRONYM] = '[ACRONYM_MEANING]'

[METAPHOR_1] And watch your [IDEAL_CLIENTS] [METAPHOR_2] to work with you.

[DAY] motivation? [QUESTION_HOOK] (Repost if so ♻️)

P.S. [ENGAGEMENT_QUESTION]?

LinkedIn Memes

Honest LinkedIn profiles be like

Always check the book for hidden money

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov