LS #31: The 5-Step LinkedIn Growth Blueprint

Just finished a client call and they were lost on LinkedIn. Here's exactly what I told them to do:

Hi there,

I study successful LinkedIn posts to identify what works, helping you create content that leaves a lasting impact.

In this issue, you'll find:

• The 3 high-performing posts this week on LinkedIn

• The 5-Step LinkedIn growth blueprint for beginners

• LinkedIn post template and memes

The 3 high-performing posts this week

1. I don’t care whether you come into the office at 8 am

Why this post?

• Another viral post this week—it got 153k likes in 5 days and performed 15-860 times better than Brigette’s other posts this week.

BREAKDOWN

• Powerful repetitive hook: Uses "I don't care" three times to emphasize flexibility and trust

• Direct trust statement: "I hired you for a job and I trust you to get it done" - establishes core relationship principle

• Human element: "Life happens!" followed by three "You don't need to" statements - normalizes real-life situations

• Clear stance: "I lead people. I don't run an adult day care center" - defines leadership philosophy

• Actionable framework: Lists 4 clear hiring principles ending with powerful "Get out of their way"

• Engagement close: Simple "Agree?" invites discussion

• Structure flow: Problem → Philosophy → Real Life → Leadership Stance → Action Steps

HOW TO CREATE YOUR OWN POST:

1. Start with repetitive powerful hook

2. State your core principle directly

3. Add human element with examples

4. Define your stance clearly

5. Provide actionable steps

6. Keep sentences short and decisive

7. Use relatable scenarios

8. End with simple engagement prompt

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "I don't track your browser history, I don't monitor your keystrokes, I don't watch your screen - true productivity isn't about surveillance"

2. "I don't need your overtime, I don't want your weekends, I don't expect your holidays - great work happens within boundaries"

3. "I don't want your stress, I don't need your burnout, I don't expect your sacrifice - successful teams run on sustainability"

4. "I don't care about your degree, I don't need your pedigree, I don't want your credentials - show me your work"

5. "I don't want yes-people, I don't need agreement, I don't expect silence - real innovation comes from honest dialogue"

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2. They invented the first electric bike without a battery

Why this post?

• This post went viral, receiving 4.6k likes in a day. It received 25-140 more engagement and views than Ollie's posts this week.

BREAKDOWN:

• Attention-grabbing hook: "They invented the first electric bike without a battery" - creates immediate curiosity

• Problem statement: "Every e-bike hides an uncomfortable truth" followed by three clear statistics

• Technical explanation: Breaks down how it works in simple, bullet-pointed terms

• Benefits structure: Lists advantages of supercapacitors in easy-to-understand format

• Impact metrics: Uses A/B/C format to clearly show three major benefits

• Thought-provoking close: "Sometimes the best innovations come from asking what if we need less, not more?"

HOW TO CREATE YOUR OWN POST:

1. Start with surprising innovation statement

2. Present current problem with stats

3. Introduce solution/innovator

4. Explain how it works simply

5. List clear advantages

6. Show measurable impact

7. Add philosophical question

8. Include relevant photo

9. Close with clear CTA

POST IDEAS FOLLOWING THIS TEMPLATE:

• "They created the first solar panel that works at night (Big Energy is worried)"

• "They invented a way to grow food without soil (Traditional farming is changing)"

• "They developed concrete that absorbs CO2 (Construction industry takes notice)"

• "They built an AI that runs on 1% of usual energy (Tech giants are investing)"

• "They discovered how to recycle plastic without water (Recycling industry transformed)"

3. Most employees leave their jobs due to toxic cultures

Why this post?

• This post performed 3-10 times better than Justin's other posts this week.

BREAKDOWN:

• Strong opening statement: "Most employees leave their jobs due to toxic cultures" - establishes high stakes

• Powerful visual quote: Handwritten note about "how people feel on Sunday about Monday morning" creates emotional connection

• Clear structure: Lists 4 major signs of toxic culture with subcategories

• Consistent format: Each main point has exactly 4 bullet points, moving from problem to solution

• Emotional escalation: Points build from physical symptoms ("anxious every Sunday") to deeper issues ("fear kills innovation")

• Formatting technique: Uses arrows (→) consistently for all supporting points

HOW TO CREATE YOUR OWN POST:

1. Start with bold problem statement

2. Include powerful visual/quote

3. List 3-4 main categories

4. Use consistent bullet format

5. Escalate from symptoms to root causes

6. Add memorable insight at end

7. Close with relevant question

8. Credit sources properly

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Most diets fail due to mindset, not food - here are the psychological warning signs"

2. "Most relationships end due to small habits, not big fights - watch for these patterns"

3. "Most startups fail due to timing, not ideas - here's how to spot the warning signs"

4. "Most habits fail due to environment, not willpower - these are the hidden triggers"

5. "Most investments fail due to emotion, not logic - recognize these psychological traps

The 5-Step LinkedIn Growth Blueprint

Just finished a client call and they were lost on LinkedIn.

Here's exactly what I told them to do:

1. Start with your profile

• Update your headline with your value proposition

• Write a story-driven about section

• Add 3 recent achievements to your experience

2. Create your content plan

• Pick 3 core topics you'll write about

• Set a realistic posting schedule (3x per week)

• Write down 10 lessons from your experience

3. Build your network strategically

• Connect with 5 ideal clients daily

• Engage with 10 relevant posts before noon

• Comment meaningfully on industry leaders' content

4. Establish your Golden Hour

• Block 1 hour for engaging on the platform

• Spend 30 minutes interacting with others before publishing your post

• Dedicate 15-30 minutes for responding to comments

5. Track what works

• Monitor post performance weekly

• Note which topics resonate most

• Adjust your strategy based on data

The key isn't doing everything perfectly.

The key is starting somewhere and staying consistent.

Post Template: Longevity Over Perfection

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

Too many [PLATFORM] profiles focus on '[MISCONCEPTION]'.

The real game? [TRUE_FOCUS].

Today is day [NUMBER] of my consistent [ACTION] on [PLATFORM]. One thing I can tell you with 100% certainty is that most [PLATFORM] folks [NEGATIVE_ACTION] in their first [TIMEFRAME].

(I've seen [EMPHASIS] many people [NEGATIVE_ACTION] too soon)

I'm here to tell you: You don't need to [COMMON_BELIEF]. → You just need to [KEY_LESSON].

1. Your [ELEMENT_1] → [EVOLUTION_1]

2. Your [ELEMENT_2] → [EVOLUTION_2]

3. Your [ELEMENT_3] → [EVOLUTION_3]

4. Your [ELEMENT_4] → [EVOLUTION_4]

5. Your [ELEMENT_5] → [EVOLUTION_5]

6. Your [ELEMENT_6] → [EVOLUTION_6]

7. Your [ELEMENT_7] → [EVOLUTION_7]

Don't focus on being '[LESSER_GOAL]'.
↳ Focus on becoming '[BIGGER_GOAL]'.

In other words... Don't [ACTION_1]. → [ACTION_2].

[DAY] Motivation, over. ❤️ (Repost it further ♻️)

P.S. [ENGAGEMENT_QUESTION_1]? [ENGAGEMENT_QUESTION_2]?

LinkedIn Memes

Rescued my employee's date

Based LinkedIn recruiter

How not to get a job!

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov