LS #30: LinkedIn strategies for 2025 by Jasmin Alic

Here's what he shared about winning on LinkedIn in 2025

Hi there,

I analyze successful LinkedIn posts to uncover their strengths, empowering you to craft content that makes a lasting impression.

In this issue, you'll find:

• The 3 high-performing posts this week on LinkedIn

• LinkedIn strategies for 2025 by Jasmin Alic

• LinkedIn post template and memes

The 3 high-performing posts this week

1. "Can’t one person just handle all of marketing?”...said by someone who’s clearly never done it

Why this post?

• This post went viral, receiving 12.9k likes in 6 days. It received 60-1,100 more engagement and views than Emily's posts this month.

BREAKDOWN:

• Attention-grabbing quote hook: "Can't one person just handle all of marketing?"...said by someone who's clearly never done it" - immediately establishes expertise with humor

• Strong opening statement: "Marketing isn't one job; it's a mashup of strategy, creativity, and data-driven chaos" - defines problem clearly

• Comprehensive list structure: 13 different marketing roles with witty descriptions

• Humor in descriptions: "Email Marketing - Writing emails you probably delete. They live for subject lines that scream, 'Open me!'"

• Real pain points: Each description includes common challenges/frustrations (e.g., "When leads are low, it's their fault; when sales close, it's everyone else's win")

• Perfect closing analogy: Compares marketing to running a restaurant - "like expecting a chef to run the kitchen, serve the tables, and wash the dishes"

HOW TO CREATE YOUR OWN POST:

1. Start with common misconception as quote

2. Add expert commentary/correction

3. List comprehensive role breakdowns

4. Include humor and industry inside jokes

5. Add real challenges for each role

6. Use clear, relatable analogy

7. End with strong summary message

8. Keep descriptions concise but impactful

POST IDEAS FOLLOWING THIS TEMPLATE:

• "Can't developers just handle everything tech-related?" - breaking down modern tech roles

• "Why can't HR just do all people stuff?" - the reality of modern human resources

• "Isn't customer service just answering emails?" - the truth about customer experience roles

• "Can't the finance person handle all money matters?" - real breakdown of financial roles

• "Why do we need so many managers?" - understanding different management functions

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2. The most expensive career mistake

Why this post?

• Another viral post this week—it got 62k likes in 4 days and performed 30-600 times better than Noemi's other posts this week.

BREAKDOWN

• Strong hook: "The most expensive career mistake: Getting emotionally attached to your job" - immediately grabs attention with high stakes

• Personal authority: "After 6+ years in corporate I realised" - establishes credibility

• Hard truth delivery: "Companies don't love you back. That's not an opinion. It's fact." - direct and memorable

• Clear consequences: Lists three concrete impacts ("They change direction, you lose focus...")

• Structured solution: Three numbered sections (Define Non-Negotiables, Build Foundation, Play The Long Game)

• Powerful reframing: "Every job becomes a stepping stone, Every role becomes a chapter" - changes perspective

HOW TO CREATE YOUR OWN POST:

1. Start with costly mistake/warning

2. Share personal realization

3. State hard truth boldly

4. List specific consequences

5. Provide structured solution steps

6. Include perspective-shifting statements

7. End with memorable contrast

8. Add immediate action items

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "The most expensive networking mistake: Building relationships only when you need them"

2. "The most expensive learning mistake: Waiting for your company to train you"

3. "The most expensive leadership mistake: Managing tasks instead of growing people"

4. "The most expensive skill mistake: Being really good at things that don't matter anymore"

5. "The most expensive mindset mistake: Trading your expertise for comfort"

3. Don’t stay where you're not fulfilled.

Why this post?

• This post performed 1.5-30 times better than Chase's other posts this week.

BREAKDOWN:

• Strong opening warning hook: "Don't stay where you're not fulfilled. It's a one-way ticket to a mediocre life" - creates immediate emotional impact

• Powerful visual quote: Uses striking pink wall text about starting over as anchor

• Problem identification: Lists 3 clear consequences ("Worsening mental health", "A lifetime of 'what-ifs'", "A stagnant career")

• Structured solution: Four clear steps with sub-points (Evaluate, Enhance, Move, Build)

• Personal story element: "When I switched from law to recruitment... hardest decision I ever made"

• Powerful closing perspective: "Staying stuck is actually the riskier move" - reframes fear of change

HOW TO CREATE YOUR OWN POST:

1. Start with clear warning statement

2. Include powerful visual/quote

3. List specific negative consequences

4. Provide structured action steps

5. Add personal experience

6. Include perspective-shifting conclusion

7. Use consistent formatting

8. End with call to share

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Don't chase the wrong metrics - revenue without fulfillment is just expensive misery"

2. "Don't outsource your learning to your employer - comfort is career suicide"

3. "Don't wait for permission to lead - authority without action is just fancy titles"

4. "Don't mistake activity for progress - busy work is career procrastination"

5. "Don't confuse stability with stagnation - safe harbors can become career prisons"

LinkedIn strategies for 2025 by Jasmin Alic

Just watched an incredible interview with Jasmin Alic - one of my favorite LinkedIn experts.

Here's what he shared about winning on LinkedIn in 2025 🧵

LinkedIn is changing fast in 2025. Two things matter most: video content and how well you connect with others.

The biggest surprise? Text-only posts are still crushing it! While everyone's rushing to video, well-crafted text posts often get more engagement.

Here's what actually works:

1. Your first 3 lines are everything.

One of the most critical elements of your post is the hook—the first few lines that capture attention.

Bad Hook: “Today, I want to talk about the importance of networking.”

Good Hook: “Networking is the key to success—here’s how I landed my dream client through a single LinkedIn connection.”

2. Use pinned comments smartly.

Pinned comments are an underutilized feature that can significantly boost engagement. Drop extra tips or behind-the-scenes stuff in your first comment - it keeps the conversation going.

3. Ask easy questions.

Don't go with "What's your biggest failure?"
It requires too much thought.
Instead try "Ever had a failure that taught you something? Share below!" It's easier to answer.

4. Video isn't going anywhere - but start small.

Short clips sharing quick tips work great.
Focus on super specific topics in your field.

The secret sauce?

• Consistency + authentic engagement.
• Reply to comments.
• Build real connections.
• Focus on quality over vanity metrics.

What's your take on this?
Are you seeing text posts perform better than video on your profile?

Post Template: Beginner's Journey Steps

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

The hardest thing about [ACTION] on [PLATFORM] is [CHALLENGE].

Here's how I made it easy for myself ⬇️

1. I started by [BEGINNER_ACTION]
   → For me this meant [SPECIFIC_ACTION_1]
   → [SPECIFIC_ACTION_2]
   → [PERSONAL_FEELING]

2. I [LEARNING_ACTION]
   → [BENEFIT_1]
   → [BENEFIT_2]

3. I [ENGAGEMENT_ACTION]
   → [RESULT_1]
   → [RESULT_2]
   → [RESULT_3]

4. I stayed [KEY_APPROACH]
   → [METHOD_1]
   → [METHOD_2]
   → [REALITY_CHECK]
   → [PROGRESS_1]
   → [PROGRESS_2]

5. I [MINDSET_ACTION]
   → [ACKNOWLEDGMENT]
   → [RESPONSE]
   → [OUTCOME]

If you're [TARGET_AUDIENCE], keep going!

[ENCOURAGEMENT]

LinkedIn Memes

CEOs are not paid enough

LinkedIn Inception

True story

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov