LS #28: My LinkedIn strategy for 2025

My LinkedIn strategy for 2025 is dead simple. No fancy frameworks. Just 5 practical things that work...

Hi there,

I study top LinkedIn posts to uncover what makes them successful, helping you craft content that truly connects.

In this issue, you'll find:

• The 3 high-performing posts this week on LinkedIn

• My LinkedIn strategy for 2025

• LinkedIn post template and memes

The 3 high-performing posts this week

1. Reminder: a company isn't a family

Why this post?

• This post went viral, receiving 10k likes in 5 days. It received 6-50 more engagement and views than Reno's posts this month.

BREAKDOWN:

• Powerful foundation: Uses Adam Grant's insightful quote about companies not being families, which immediately establishes credibility and sets up a strong argument against a common workplace misconception.

• Strategic expansion: Takes the core message and builds on it by offering a better alternative (community vs. family), making it constructive rather than just critical. Then strengthens it with practical, actionable bullet points.

• Clear solutions: Lists 5 specific workplace characteristics (foster connections, respect boundaries, etc.) that provide real value and actionable takeaways. Each point is concise and universally applicable.

HOW TO CREATE YOUR OWN POST:

Framework:

1. Find relevant quote/insight that resonates with your audience

2. Add your perspective in 2-3 sentences

3. Break down your main point into 4-6 bullet points

4. Close with question/invitation for engagement

Writing Tips:

• Keep paragraphs short (1-3 sentences)

• Use simple, direct language

• Include bullet points for better readability

• Start each bullet with action words

• End with open-ended question to encourage discussion

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Remote Work Isn't Temporary"

2. "Leadership Isn't About Titles"

3. "Career Growth Isn't Linear"

4. "Success Isn't Just About Hard Work"

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2. Promoting yourself feels like you have a huge ego

Why this post?

• Another viral post this week—it got 4.6k likes in 3 days and performed 3-10 times better than Tim's other posts this week.

BREAKDOWN

• Strong emotional hook: "Promoting yourself feels like you have a huge ego" addresses a common insecurity right away.

• Personal story proof: Shares authentic experience - "I used to hate promoting myself... Then I started doing it & soon I got promotions".

• Practical example: Mentions specific actions ("I'd email my boss each week") instead of vague advice.

• Key points structure: Lists 3 clear reasons why self-promotion is crucial.

• Smart closing: "Don't talk about how good you are. Talk about business outcomes" - transforms self-promotion into value-focused communication.

HOW TO CREATE YOUR OWN POST:

• Start with common fear/belief

• Share your transformation story (2-3 sentences)

• Give one specific example from your experience

• List 3-4 key supporting points

• End with actionable advice that reframes the issue

• Add simple engagement question

• Include image with key message for better visibility

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Being quiet in meetings feels professional, but it's hurting your career"

2. "Saying no to extra work feels scary, but it's essential for growth"

3. "Working late seems dedicated, but it's damaging your performance"

4. "Following the traditional career path feels safe, but it limits your potential"

5. "Being a generalist feels unfocused, but it's the future of work"

3. Reality vs LinkedIn

Why this post?

• This post performed 2-25 times better than Chase's other posts this week.

BREAKDOWN:

• Humorous hook: "Reality: I deliver toys once a year. LinkedIn: I optimize global supply chains for maximum joy" - instantly shows the point

• Relatable observation: "We've all met someone who turns 'basic tasks' into 'corporate masterpieces' on LinkedIn"

• Clear structure: Problem → Example → Lesson → Solution

• Action steps: Lists 3 specific ways to improve ("Reframe your role", "Highlight your value", "Inject personality")

• Visual proof: Includes "Reality vs LinkedIn" comparison image that reinforces the message

HOW TO CREATE YOUR OWN POST:

• Start with reality vs. perception contrast

• Make it relatable with common observation

• Use unexpected example/metaphor

• State clear lesson/insight

• Provide actionable steps

• Add supporting visual

• Include memorable closing example

POST IDEAS FOLLOWING THIS TEMPLATE:

1. "Reality: I answer emails vs LinkedIn: I orchestrate digital communications excellence"

2. "Reality: I talk to customers vs LinkedIn: I architect transformative client experiences"

3. "Reality: I manage a store vs LinkedIn: I optimize brick-and-mortar revenue ecosystems"

4. "Reality: I fix computers vs LinkedIn: I enable mission-critical digital transformation"

5. "Reality: I write content vs LinkedIn: I craft narrative-driven engagement architectures"

My LinkedIn strategy for 2025

My LinkedIn strategy for 2025 is dead simple.

No fancy frameworks. Just 5 practical things that work:

1. I use the 3-2-1 content mix weekly

The 3-2-1 content mix

• 3 'behind-the-scenes' posts showing real work. Example: Screenshot of my messy content calendar with notes on what failed.

• 2 'work-in-progress' posts about current projects. Example: Testing 3 different LinkedIn post formats, here are the early results.

• 1 learning post sharing mistakes. Example: I wasted $2K on wrong AI tools last month, here's what I learned.

2. I add one specific example to every post.

Instead of: "AI helps with content creation"
I write: "Yesterday, I used Claude to analyze 50 competitor posts in 10 minutes and found our content was too formal compared to others"

3. I steal from my inbox and comments

Every time someone DMs me a question, I turn it into content. These questions are gold – they show exactly what my audience struggles with.

4. I do "content sprints".

I write 5-6 posts in one sitting when I'm in the flow. Then I don't touch LinkedIn for 3-4 days. Quality is better when I batch create.

5. Write for one person, not the algorithm.

Instead of "Dear LinkedIn family" posts, I write as if I'm emailing my friend Alex, a startup founder struggling with lead generation. This keeps my content focused and genuine.

Bonus tip: I keep a "swipe file" in my phone. Whenever I see good content, I add it to PostHero and add one note: "Why did this catch my attention?"

Post Template: Reality Check List

You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.

Template:

I have an [HABIT]: [ACTION] every [THING] I get.

The [TYPE_1]. And the [TYPE_2]. On and off [PLATFORM].

(Yes, even after [TIMEFRAME] in the [FIELD], I do this)

This keeps me [BENEFIT_1]. And genuinely helps me [BENEFIT_2].

Especially the [FOCUS_POINT]. Because they...

1. [OBSERVATION_1]

2. [OBSERVATION_2]

3. [OBSERVATION_3]

4. [OBSERVATION_4]

5. [OBSERVATION_5]

6. [OBSERVATION_6]

7. [OBSERVATION_7]

(The pic includes just [CONTEXT] - these happen [FREQUENCY])

The [POSITIVE_TYPE] though? [IMPACT].

If you're [GROUP_NAME] in this [REFERENCE], thank you. [EMOJI]

Now let me ask you this:

Do you get [QUESTION]? Be honest.

P.S. [ENGAGEMENT_HOOK]

LinkedIn Memes

Had Me In The First Half

LinkedIn appointment setters

That's a wrap for today.

See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).

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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov