LS #27: My top-performing content on LinkedIn—and how you can replicate it
I analyzed my top-performing LinkedIn posts from the past 2 years, and here's what I discovered...
Hi there,
I analyze top LinkedIn posts to reveal what makes them stand out, helping you create content that deeply connects.
In this issue, you'll find:
The 3 high-performing posts this week on LinkedIn
My top-performing content on LinkedIn—and how you can replicate it
LinkedIn post template and memes
The 3 high-performing posts this week
Age 31 - I made both my parents millionaires...
Why this post?
This post went viral, receiving 1.5k likes in 2 days. It received 15-50 more engagement and views than Daniel's posts this month.
BREAKDOWN:
Dramatic hook: "Age 31 - I made both my parents millionaires... Age 32 - I lost everything" creates an immediate hook with a stark contrast that makes readers want to learn more.
Storytelling flow: The post walks through the startup journey chronologically, using short sentences and specific numbers to keep readers engaged. Each twist ("Our record launch hit $1m in 20 minutes... But we'd never be Gymshark") builds tension.
Powerful lesson: The post ends with real wisdom learned the hard way: "VC wasn't the problem, I'd taken terms that I didn't understand at the age of 26." This gives value to other founders.
HOW TO CREATE YOUR OWN POST:
Structure elements:
Start with a dramatic contrast
Use short, punchy sentences
Include specific numbers
Add visual proof (like the bank screenshots)
End with a lesson learned
Story components:
Set up the context quickly
Show both successes and failures
Add tension points
Include real data/proof
Share what you learned
Writing style:
Keep paragraphs to 1-2 lines
Use emojis sparingly for emphasis
Include specific numbers and dates
End with actionable advice
Make it personal but useful for others
TOGETHER WITH POSTHERO
Grow your audience faster on LinkedIn. With an AI-powered tool that helps you create content and grow on LinkedIn.
Create high-converting content that helps you grow on LinkedIn
Create a weekly content in 76 seconds
AI Voice assistant for creating content in seconds
2. The first step to success is simple: START
Why this post?
Another viral post this week—it got 2.9k likes in a day and performed 2-12 times better than Elizabeth's other posts this week.
BREAKDOWN
Strong visual hook: The highlighted text in yellow against a textured background makes each "Start..." line pop. The descending format creates a visual journey to the simple command "Start."
Simple but powerful message: "The first step to success is simple: START" followed by "Procrastination kills dreams" creates an immediate emotional connection with anyone who's been putting something off.
Clear benefits list: Numbered points explain exactly why starting now matters, making the advice practical and actionable.
Credibility boost: Using an Arthur Ashe quote adds authority while staying relevant to the message. The quote perfectly summarizes the post's core message.
HOW TO CREATE YOUR OWN POST:
Content tips:
Address a common struggle (like procrastination)
Break down complex ideas into simple steps
Mix motivation with practical advice
Ask an engaging question at the end
Keep the message universal
Structure formula:
Start with a bold statement
Add a powerful image or quote
List 3-5 clear benefits
End with a call to action
Use quotes to add authority
Visual elements:
Choose high-contrast colors
Use repetition (like the "Start" pattern)
Keep design clean and simple
Highlight key phrases
Make text easily readable
3. Red flags when hiring
Why this post?
This post performed 15-70 times better than Spandana's other posts this week.
BREAKDOWN:
Clever hook: "Red flags when hiring:" immediately grabs attention and promises useful content. The format suggests a list of insights coming.
Humor with expertise: Starting with a real red flag (camera off) then moving to increasingly absurd AWS-related flags shows deep industry knowledge while being funny.
Perfect satire: Each point builds on the previous one, getting more ridiculous (naming children after AWS services), making it both humorous and relatable for tech people.
Smart engagement: Ends with "What else am I missing?" inviting comments and interaction from other tech professionals.
HOW TO CREATE YOUR OWN POST:
Structure formula:
Start with a clear topic
List 5-7 points
Mix real advice with humor
End with a question
Keep each point short
Writing tips:
Start with 1-2 genuine points
Make each following point more absurd
Use industry-specific terms
Keep consistent theme
Add subtle humor
CONTENT IDEAS USING THIS FORMAT:
Red flags when meeting founders
Signs you're a real product manager
How to spot a designer
My top-performing content on LinkedIn—and how you can replicate it
I analyzed my top-performing LinkedIn posts from the past 2 years, and here's what I discovered:
The posts that truly resonated weren't about sharing expert advice or wisdom. They were about my journey building a startup in real-time.
Building in public has become my most effective content strategy.
So let's get practical.
Here are real examples of what you can share while building in public:
Customer Journey:
Your first customer conversation and what you learned
How you adjusted your pricing (We changed ours 3 times based on user feedback)
Support tickets that led to product improvements
Behind-the-scenes:
Team rituals and how you build culture
Tools you use and why you chose them
Monthly metrics (if you're going the full transparency route)
Development & Product:
The problem that drove you to start building (I share voice notes of my product brainstorming sessions)
Early mockups and prototypes (Even when they're rough—that's the point!)
Feature decisions and the user feedback that shaped them
Personal Growth:
Skills you had to learn on the fly (I had to learn prompt engineering while building our AI)
Mistakes and what they taught you
Small wins that keep you motivated
Remember: You don't need to share everything. Start with one aspect that feels natural to you.
At PostHero, we started by sharing our AI development process. It wasn't polished, but it was real—and that's what connected with our audience.
Your experiences, challenges, and learnings are your most valuable content.
Post Template: Success Hack
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
I used this '[STRATEGY]' to get [RESULT] on my first [PLATFORM] [CONTENT_TYPE].
(And it's simpler than you think!)
Most people think it's all about [MISCONCEPTION_1] or [MISCONCEPTION_2].
But here's what truly matters:
1️⃣ [KEY_POINT_1]
↳ [EXPLANATION_1]
2️⃣ [KEY_POINT_2]
↳ [EXPLANATION_2]
3️⃣ [KEY_POINT_3]
↳ [EXPLANATION_3]
4️⃣ [KEY_POINT_4]
↳ [EXPLANATION_4]
5️⃣ [KEY_POINT_5]
↳ [EXPLANATION_5]
Your main focus? [CORE_MESSAGE]
[ENCOURAGEMENT]
P.S. [ENGAGEMENT_QUESTION]
LinkedIn Memes
Everything for customers:
The most bizarre question on a job application:
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
If you love this episode and want to support us, spread the word about us by sharing The LinkedIn Secrets with colleagues. I really appreciate it!
Thank you for reading!
What'd you think of today's edition?
Help me to understand what you think about this episode. Just reply with a number (1, 2, or 3) to this email.
1 - Damn good
2 - Meh, do better
3 - You didn't cook it
Your compadre,
Anton "LinkedIn growth strategies" Cherkasov