LS #25: Top 3 best-performing posts this week
I analyze top LinkedIn posts to discover what makes them stand out, helping you create content that truly connects.
Hi there,
I analyze top LinkedIn posts to discover what makes them stand out, helping you create content that truly connects.
In this issue, you'll find:
The 3 high-performing posts this week on LinkedIn
LinkedIn post template
Memes
The 3 high-performing posts this week
FROM TRASH TO CASH
Why this post?
This post went viral, receiving 6k likes in 3 days. It received 3-10 more engagement and views than Lars's posts this week.
What can we learn here?
Catchy hook: "From trash to cash" This simple but powerful heading grabs attention by showing how a problem became an opportunity. The format looks like code, fitting for a tech-focused audience.
Strong visual hook: The video showing Bali's trash-covered beaches is shocking and makes the problem real. This emotional impact makes people want to learn about solutions.
Powerful story structure: The post tells a complete story that hooks readers:
Shows a big problem (Bali's beaches becoming dumps)
Introduces a hero (Sungai Design seeing opportunity)
Reveals a plot twist ("but there is one but...")
Expands to bigger truth (pointing to corporations)
Ends with hope (multiple solutions we can all use)
This storytelling approach keeps readers interested by moving from a specific local problem to a global issue, then to solutions everyone can support. The story works because it has:
Clear villain (big corporations)
Relatable problem (trash in beautiful places)
Innovative solution (turning trash to cash)
Call for change that involves everyone
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2. We rejected a candidate twice
Why this post?
Another viral post this week—it got 3.2k likes in a day and performed 3-15 times better than Tom's other posts.
What can we learn here?
Attention-grabbing hook: "We rejected a candidate twice." This short line makes readers curious about what happened. The re-hook of "Our mistake?" onto its own line builds suspense.
Good story structure: The post tells a complete story:
Problem (rejecting based on CV)
Candidate's persistence
Change in approach (jumping on a call)
Happy ending (they got the role and excelled)
Simple lesson revealed: "People are more than a two-page .pdf." This memorable line perfectly captures the main message in a way that's easy to share and remember.
Shows persistence pays: By listing how the candidate kept trying ("Emails, LinkedIn DM's, Reaching out to multiple team members"), it gives hope to job seekers and shows the value of not giving up.
Clear takeaway steps: Ends with three simple actions: "Put down the CV. Jump on a call. Meet the person."
Great formatting: Short paragraphs and lots of white space make it very easy to read. The "Then decide" on its own line adds extra power to the conclusion.
3. My friend got in trouble with her manager for giving feedback
Why this post?
This post performed 1.5-15 times better than Tobi's other posts this week.
What can we learn here?
Powerful story opening: "My friend got in trouble with her manager for giving feedback. I'll never forget because I was on the call." This personal witness account makes the story feel real and draws readers in.
Story progression: The post tells how things got worse step by step - from the private call to the public reprimand. Each line builds tension and shows how toxic leadership unfolds.
Real consequences: "After that, nobody felt safe bringing anything up to this manager ever again" shows the real damage of bad leadership. This relatable outcome makes readers think about their own workplace.
Strong visual: The billboard-style image with corporate buildings in the background makes the message look official and important. The "Fix it before it's too late" warning creates urgency.
Key lesson: "A leader's first priority is to create a culture of psychological safety" offers a clear solution. This positive advice balances out the negative story.
Memorable conclusion: The quote about scared employees and broken culture captures the whole message in one powerful statement that's easy to remember and share.
Post Template: Misconception Correction Template
You can use the template below to create content faster with AI. Just provide your context and copy the template (original post). It will help you create content following a viral post structure.
Template:
Most people miss the point of [TOPIC].
They're chasing vanity metrics:
[METRIC_1]
[METRIC_2]
[METRIC_3]
It's not that those numbers are bad. They're not what matters most.
Before working with me Most of my clients were stuck here. They were [ACTION] but:
[PROBLEM_1]
[PROBLEM_2]
And most importantly, [PROBLEM_3]
So what changed? [NUMBER] main things:
[CHANGE_1] [EXPLANATION_1] [IMPACT_1]
[CHANGE_2] [PAIN_POINT_1] [PAIN_POINT_2] [SOLUTION_1]
But the real deal?
[CHANGE_3] [EXPLANATION_3]
Here's what happened:
[RESULT_1]
[RESULT_2]
[RESULT_3]
Because that's what [TOPIC] is really about.
Here's the thing… [TOPIC] will not [UNREALISTIC_EXPECTATION].
But there are so many intangible things that [ACTION_1] and [ACTION_2] gets you—
[BENEFIT_1]
[BENEFIT_2]
[BENEFIT_3]
[BENEFIT_4]
[BENEFIT_5]
[BENEFIT_6]
It's hard to ask for more.
If you're [ACTION] and...
[STRUGGLE_1]
[STRUGGLE_2]
[STRUGGLE_3]
DM me "[TRIGGER_WORD]." And I'll help you create a plan to:
[SOLUTION_1]
[SOLUTION_2]
[SOLUTION_3]
[OFFER_AVAILABILITY]
LinkedIn Memes
"Please don't contact me again." "Hey everybody! A warm lead!"
Lifehack
That's a wrap for today.
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov