LS #19: From 0 to $1M ARR in 3 months with LinkedIn marketing
He’s cracked the LinkedIn code, growing RB2B to $1M ARR in just 3 months.
Hi there,
I break down top LinkedIn posts to uncover what drives their success, empowering you to create more impactful content.
In this issue, you’ll get:
The 3 high-performing posts this week
From 9 to $1M ARR in 3 months with LinkedIn marketing
LinkedIn post template
The 3 high-performing posts this week
People don't just quit bad jobs
Why this post?
This post went viral, receiving 20k likes in just 2 days. It received 3-70 more engagement and views than Jonathan's posts this week.
What can we learn here?
Provocative hook: The post opens with a bold claim: "People don't just quit bad jobs." This challenges common assumptions and grabs attention immediately.
Memorable quote: The image contains a striking definition of a micromanager that's easy to remember and share. The visual presentation enhances its impact.
Relatable topic: Micromanagement is a widespread issue many professionals have experienced. This relatability drives engagement and sharing.
Concise intro: The post quickly establishes the problem (micromanagement) and its consequences (employee resignation). This brevity hooks readers quickly.
Actionable advice: The post provides 8 specific ways to keep top talent happy. This practical guidance gives the post immediate value for managers.
Use of list: The bullet points use relevant emojis, making the list more visually engaging and easier to scan.
Positive framing: Instead of just criticizing bad management, the post offers solutions to create a better workplace.
Template: “People don’t just [PROBLEM OR COMMON FACT] ”
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2. Pay people what they're worth, or someone else will
Why this post?
Another viral post this week—it got 15k likes in 3 days and performed 5-12 times better than Eric's other posts.
What can we learn here?
Compelling quote: The post leads with a powerful, concise quote: "Stop doubting yourself. Growth happens when you do things you're not 'qualified' for." This challenges conventional thinking and immediately grabs attention.
Strong hook: The opening line "Pay people what they're worth, or someone else will" plays on the fear of losing valuable employees.
Social proof: "Smart companies know this" implies that successful businesses already follow this advice.
Striking image: The illuminated sign in a corporate setting creates visual impact. The message on the sign is punchy and memorable.
Short-term vs. long-term thinking: Contrasts immediate cost savings with long-term benefits of fair pay. Frames fair pay as a strategic business decision, not just an ethical one.
Content Structure:
Opens with a provocative hook
Follows with bullet points of benefits, using emojis for visual appeal
Outlines potential losses from underpaying
Closes with rhetorical questions and a strong metaphor
3. I'm a 29 yo multi 6 figure Marketing agency founder
Why this post?
This post performed 2-10 times better than Luke's other posts this week.
What can we learn here?
Provocative hook: "I'm a 29 yo multi 6 figure Marketing agency founder. I haven't: - Got an MBA..." This challenges conventional wisdom about success requirements.
Relatable topic: The post addresses the struggle of building a successful career, which resonates with many professionals.
Personal story: The author shares his own journey, making the content more authentic and engaging.
Contrasting lists: The post uses two lists to compare traditional success markers with the author's actual advantages.
Inspirational message: "You need less than you think you do to build a life around your passions in 2024." This encourages action and optimism.
Photo: The image of the author with his partner adds a personal touch and visual interest.
From $0 to $1M ARR in 3 Months: The LinkedIn Magic
Meet Adam Robinson, B2B growth wizard.
He’s cracked the LinkedIn code, growing RB2B to $1M ARR in just 3 months.
Here's how he did it:
Authenticity wins
Adam shares everything on LinkedIn.
Successes, failures, embarrassing moments.
Raw honesty stands out.
Community builder
He talks about real B2B problems.
SDR decline, outbound struggles, growth hurdles.
His audience relates and grows.
Patience pays off
12 months to find content/market fit.
Most would've quit.
Adam persevered and won big.
The "Influencer-Led Model"
25 hours a week creating content.
Daily posts, podcast appearances.
Became a trusted voice in B2B SaaS.
Results?
101,595 engaged followers.
$3M ARR in just 8 months.
A waitlist of 2000 before launch.
Why LinkedIn matters:
It's where B2B decision-makers are.
Personal branding drives business growth.
Consistency and authenticity beat ads.
Adam's story proves:
LinkedIn isn't just for job hunting.
It's a powerful B2B growth engine.
Invest time, be real, reap rewards.
LinkedIn Post Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
I started [VENTURE] with [LEVEL_OF_EXPERIENCE].
Most of the time, I was just [APPROACH].
(and I still do, to be honest— perhaps I will always do)
I had [BACKGROUND_DESCRIPTION] [FAMILY_SITUATION]
But I knew I wanted [MAIN_GOAL] more than anything else.
I knew I wouldn't ever be able to [CONVENTIONAL_PATH]
Where I was [NEGATIVE_ACTION_1] to [CONVENTIONAL_REWARD].
And [NEGATIVE_ACTION_2] for [CONVENTIONAL_PERKS].
Now...
The truth about [BUILDING_SOMETHING]?
[PERCENTAGE] of the time, it's [MAIN_CHALLENGE]
Your [ASPECT_1] is your most powerful tool.
Your [ASPECT_2] is your ally.
Your [ASPECT_3] is your power.
You are the [ROLE_1].
You are the [ROLE_2].
You are your [ROLE_3].
You are your [ROLE_4].
And let me tell you...
There will be days when you'll feel—
[EMOTION_1], [EMOTION_2] and [EMOTION_3]. I did. [FREQUENCY]!
You'll want to [NEGATIVE_ACTION_3].
To [NEGATIVE_ACTION_4] and [NEGATIVE_ACTION_5].
But if there's something I have learned so far, it's that—
It's all part of the [PROCESS].
It's about [RESILIENCE_DESCRIPTION].
About [ACTION_DESCRIPTION], knowing there's a chance it might [NEGATIVE_OUTCOME]— but [POSITIVE_ACTION] anyway.
When you feel [NEGATIVE_EMOTION] like [NEGATIVE_SITUATION]...
Remember [POSITIVE_REMINDER].
If it were [DESIRABLE_QUALITY], everyone would do it.
[MOTIVATIONAL_PHRASE].
LinkedIn Memes
Keep your friends close
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov