LS #23: The ultimate personal branding hack
It's not about optimized profiles, brand colors, or consistency.
Hi there,
I analyze top LinkedIn posts to reveal what makes them work, so you can create content that truly connects.
In this issue, you’ll get:
The 3 high-performing posts this week on LinkedIn
The ultimate personal branding hack
LinkedIn post template
The 3 high-performing posts this week
1. I grew up in poverty. I became a multimillionaire in my 30s.
Why this post?
This post went viral, receiving 954 likes in 3 days. It received 4-10 more engagement and views than Marc's posts this week.
What can we learn here?
Strong storytelling hook: "I grew up in poverty. I became a multimillionaire in my 30s." These two short lines immediately tell a powerful story of change. They make readers want to know how this happened.
Short sentences that build: The post uses pairs of lines to show before and after ("I came from a broken family. I have a wonderful wife and 3 healthy kids.") This simple writing style makes the story easy to follow and powerful.
Honest truth: "Not many things are less sexy than studying and construction." This line stands out because it's so honest. It shows success isn't always about fancy tech or trending jobs.
Simple message: The post breaks down success into basic steps - pick a path and stick with it. By saying "You don't need to be an AI whiz. You don't need to be a Saas guru," it makes success feel possible for everyone.
Reality check: "But overcoming the odds isn't always as flashy as the stories make it seem." This line helps readers see past the usual success stories. It shows that real success often comes from boring, steady work.
Personal touch: The casual photo in robes at a spa makes the successful writer seem real and approachable. It matches the honest tone of the post.
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2. Each “no” in sales is just one step closer to another “yes”, here are 5 things to remember
Why this post?
Another viral post this week—it got 1.3k likes in 2 days and performed 6-60 times better than Daniel's other posts.
What can we learn here?
Hopeful opening: "Each 'no' in sales is just one step closer to another 'yes'" This positive spin on rejection immediately helps readers see things differently. It turns something negative into progress.
Clear structure: The post lists 5 easy-to-follow points about handling rejection. Each point starts with a number and an arrow, making it very easy to read and remember.
Visual impact: The tweet screenshot shows a long string of "no's" ending in one "yes," which perfectly shows what sales really feels like. The black background makes the message stand out.
Personal touch: The advice feels real because it acknowledges the hard truth of sales ("Salespeople will always face rejection") while staying encouraging.
Simple wisdom: By saying things like "The rejection is never personal," and "your job is to help them," the post makes sales feel more like helping than selling.
Practical hope: Instead of promising quick success, it's honest about the process while showing why it's worth it ("But that's what we have to work through to find our customers").
3. I never talk about the most dangerous part of LinkedIn, but I should
Why this post?
This post performed 4-70 times better than Kasey's other posts this week.
What can we learn here?
Intriguing hook: "I never talk about the most dangerous part of LinkedIn, but I should." This creates mystery and makes readers curious. The line about "no one else seems to" adds urgency.
Personal honesty: The post talks about feeling "not good enough" and shares real struggles. This raw honesty helps readers feel less alone with their own doubts.
Clear problem naming: After building suspense, it names "The dangerous game of comparison" as the issue. This moment of clarity hits home for many readers.
Relatable examples: Lists real feelings many people have on LinkedIn like "I don't have enough followers" or "I'm not making enough money." These specific examples make readers think "that's exactly how I feel!"
Smart structure: The post starts with a problem, shares personal experience, then ends with comfort. This journey from struggle to hope keeps readers engaged.
Visual connection: Kasey's photo shows her looking natural and approachable, matching the honest tone of her words.
The ultimate personal branding hack
The secret to a powerful personal brand?
It's not about optimized profiles, brand colors, or consistency.
There are definitely some aspects that matter more than the others.
But the ultimate personal branding hack:
Authenticity through sharing your journey.
Don't:
→ Obsess over optimized profiles and brand colors
→ Focus solely on consistency and tactics
→ Present a static, polished image
Instead:
→ Document your ongoing development and growth
→ Share your struggles and changes openly
→ Show the dynamic nature of your brand
The best part?
Authenticity is the easiest thing to maintain.
Simply share your experiences, and your personal brand will naturally shine through.
Post Template: Comment-to-Get Magnet
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
I built a [ACHIEVEMENT] just using [PLATFORM].
How? I turned [AUDIENCE_TYPE_1] into [AUDIENCE_TYPE_2]. And now, I'm sharing how you can do it, too.
This is the exact [PLATFORM] strategy I use to help [NUMBER]+ [TARGET_AUDIENCE]:
[MAIN_BENEFIT_1]
👉 [MAIN_BENEFIT_2]
👉 [MAIN_BENEFIT_3]
This [RESOURCE_TYPE] is everything my clients use to [GOAL_1], [GOAL_2], and [GOAL_3] on [PLATFORM].
It's full of actionable, step-by-step strategies:
👉 [STRATEGY_1]
👉 [STRATEGY_2]
👉 [STRATEGY_3]
It's [QUALITY_1] and [QUALITY_2]...
But it's the blueprint to [CORE_BENEFIT].
Inside, you'll see:
👉 [LEARNING_1]
👉 [LEARNING_2]
👉 [LEARNING_3]
[NUMBER]+ [USERS] are already using this to [RESULT].
Comment "[TRIGGER_PHRASE]" below And I'll send it your way.
(make sure we're [ACTION_REQUIRED]!)
LinkedIn Memes
Proud moment:
LinkedIn Influencer Logic:
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov