LS #18: What to do if you are NOT growing on LinkedIn
LinkedIn gurus always talk about their growth, making it look easy. But in reality, it’s not that simple. What should you do if you’re not seeing growth?
Hi there,
I analyze top LinkedIn posts to understand what makes them effective, so you can create stronger content.
In this issue, you’ll get:
The 3 high-performing posts this week
What to do if you are NOT growing on LinkedIn
LinkedIn post template
LinkedIn Memes
The 3 high-performing posts this week
1. LinkedIn: I will say this over and over again…
Why this post?
This post went viral, receiving 4.5k likes in 6 days. It received 1.5-30 more engagement and views than Jonathan's posts this week.
What can we learn here?
Relatable message: "Make entry-level jobs entry-level" resonates strongly with many job seekers, especially recent graduates and career changers.
Visual impact: The image of a person holding a sign with this message creates an eye-catching, protest-style visual that stands out in feeds.
Timeliness: Job search difficulties are a persistent issue, but may be especially relevant given recent economic challenges.
Personal story: The author shares their own struggles with internships and multiple jobs, making the post feel authentic and relatable.
Actionable advice: Provides a specific strategy for networking on LinkedIn, giving readers immediate value.
Call to action: Encourages engagement by asking readers to tag influential people in their lives.
Brevity in image, depth in text: The image conveys the core message quickly, while the text provides more context and advice for those interested.
Positive tone: Despite addressing frustrations, the post maintains an encouraging, solution-oriented approach.
Template: “LinkedIn: I will say this over and over again… [STATEMENT]”
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2. Stop doubting yourself
Why this post?
Another viral post this week—it got 3.5k likes in a day and performed 1.5-10 times better than Will's other posts.
What can we learn here?
Compelling quote: The post leads with a powerful, concise quote: "Stop doubting yourself. Growth happens when you do things you're not 'qualified' for." This challenges conventional thinking and immediately grabs attention.
Visual appeal: The quote is presented in an eye-catching image with contrasting coral and yellow text on a peach background. This color scheme makes the post stand out in a LinkedIn feed, increasing the likelihood of users stopping to read it.
Relatable content: The post addresses common feelings of self-doubt and career stagnation, stating "Feeling stuck in your career? You're not alone—most people avoid risks because they fear rejection, looking stupid, or failing at something new." This acknowledgment of shared struggles helps readers feel understood and validated.
Actionable advice: The post provides 6 specific ways to break free from self-doubt. By offering concrete steps, it gives readers a clear path forward rather than just motivational platitudes.
Structured format: The advice is presented in bullet points, making it easy to read and digest quickly. This format is particularly effective on social media where users often skim content.
Call to action: The post ends with clear, actionable steps: "Take the risk. Apply for the job. Start your side hustle—now is the time." This prompts readers to take immediate action, potentially leading to more engagement and shares.
3. This couldn't be more accurate.
Why this post?
This post performed 2-9 times better than Eric's other posts this week.
What can we learn here?
Provocative quote: The post features a striking statement about managers' impact on mental health. This challenges conventional thinking and sparks discussion.
Personal vulnerability: The author admits to being a "terrible manager" initially. This honesty creates trust and relatability with readers.
Structured advice: The post offers clear, actionable management tips in bullet points. This format makes the content easy to digest and implement.
Comprehensive coverage: The advice spans various aspects of management, from work-life balance to addressing burnout. This breadth appeals to a wide range of managers.
Emphasis on empathy: Many points focus on understanding and supporting team members. This aligns with modern management philosophies.
Visual contrast: The stark black and white quote image stands out in feeds. This increases the likelihood of stopping scrollers.
Timely topic: Workplace mental health is a current, relevant issue. This timeliness likely contributed to the post's popularity.
Balance of brevity and depth: The post combines a punchy quote with detailed advice. This caters to both quick browsers and those seeking in-depth content.
What to do if you are NOT growing on LinkedIn
LinkedIn gurus always talk about their growth, making it look easy.
But in reality, it’s not that simple
Many people struggle to grow their accounts, gain views, and find opportunities.
So, what should you do if you’re not seeing growth?
Step 1: Check your foundation
Start with the basics: your profile, positioning, and posting consistency.
Does your profile look professional and clearly explain the value you offer your target audience?
Does it stand out from your competitors?
Are you posting at least 3-5 times a week? Consistency is key.
Step 2: Do marketing research
If your foundation is solid, move on to research.
Find 10-15 competitors in your niche. Are they growing? What type of content works for them?
Research 30 profiles of your ideal customers. What are they liking and commenting on?
This research will give you valuable ideas for improving your content strategy.
Step 3: Check your content
Now, implement what you’ve learned.
If screencast videos work well in your niche but you haven’t tried them, start creating videos.
If stories resonate in your industry, share your experiences. And so on.
Find what works in your niche, add your personal touch, and create content around it.
Step 4: Engagement
Organic growth on LinkedIn is tough without community engagement.
Spend at least 15 minutes engaging with others before and after posting.
The more you engage, the more visibility your content will get.
Conclusion
To boost your LinkedIn reach, run weekly sprints.
Post consistently, analyze your results, and iterate.
This will help you discover your unique style and grow on LinkedIn.
LinkedIn Post Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
You love [NEGATIVE_ACTION].
But [ACTIVITY] ain't easy...
Scroll this [PLATFORM], and you'll think: -[UNREALISTIC_BELIEF_1] -[UNREALISTIC_BELIEF_2] -[UNREALISTIC_BELIEF_3]
But this just simply isn't true.
↳ [REALITY_CHECK] ([ADDITIONAL_REALITY_CHECK])
But silly, YOU want to believe this game is easy. So you believe the lies.
So you justify [ACTION_1], [ACTION_2] or [ACTION_3].
Then you get upset it doesn't "work".
But it's YOUR fault.
𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗻𝗼 𝗼𝗻𝗲 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂.
[SUCCESS_ON_PLATFORM] means: -[REALITY_1] -[REALITY_2] -[REALITY_3] -[REALITY_4]
[MOTIVATIONAL_STATEMENT_1].
So [ADVICE].
If you don't [CONSEQUENCE].
P.S. [ENGAGEMENT_QUESTION]
LinkedIn Memes
Life update
Simply convey your true self.
This dude is professional
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov