LS #17: Anti-Professional content
The secret to standing out on LinkedIn: be Anti-Professional
Hi there,
I break down top LinkedIn posts to figure out what makes them work, helping you create better content.
In this issue, you’ll get:
The 3 high-performing posts this week
Anti-Professional content
LinkedIn post template
LinkedIn Memes
The 3 high-performing posts this week
1. I quit my first job because I didn’t like my co-workers
Why this post?
This post went viral, receiving 23k likes in 7 days. It received 100-1300 more engagement and views than Lauren's posts this week.
What can we learn here?
Strong hook: The post starts with a relatable and intriguing personal anecdote about quitting a job due to disliking coworkers. This creates immediate interest and emotional connection.
Impressive achievement: Lauren mentions hiring 400+ people for her own company, showcasing success and authority. This builds credibility and makes readers want to learn from her experience.
Valuable business insights: The post offers concrete advice on team building and company culture. Readers likely found these insights practical and applicable to their own work.
Clear, concise format: The advice is presented in short, easy-to-read bullet points. This makes the information more digestible and shareable.
Visual element: The image of the author in a luxurious setting (likely a first-class airplane cabin) adds intrigue and aspiration.
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2. I've hired 90+ high performers in the last 3 years
Why this post?
Another viral post this week—it got 5k likes in 5 days and performed 3-10 times better than Matt's other posts.
What can we learn here?
Credibility hook: The post starts with "I've hired 90+ high performers in the last 3 years," establishing the author's expertise and experience.
Clear structure: The content is organized into 8 numbered traits, making it easy to follow and digest.
Intriguing first trait: Beginning with "Grit" and calling it "non-negotiable" piques interest and encourages further reading.
Concise explanations: Each trait is briefly described with bullet points, making the information easily scannable.
Relatable examples: The post uses simple, understandable examples like "They're like water. They find a path around any obstacle."
Unexpected insight: The inclusion of "Not Being an Asshole" as a trait adds a surprising and memorable element.
Personal touch: Phrases like "I need people that I like spending time with" make the content feel more authentic and relatable.
Actionable advice: The post provides clear, applicable insights for both hiring managers and job seekers.
Visual aid: The handwritten notes image at the end reinforces the key points and adds a personal, thoughtful touch.
Template: “I’ve [ACHIEVEMENT] in the last [PERIOD].”
3. Here's the big secret to being respected as a leader
Why this post?
This post performed 2-5 times better than Rob's other posts this week.
What can we learn here?
Intriguing hook: "Here's the big secret to being respected as a leader..." immediately captures attention and creates curiosity.
Teaser re-hook: "One word 👇" builds suspense and encourages readers to engage with the full post.
Concise key message: "Guts" delivers the promised secret in a memorable, impactful way.
Clear thesis statement: "A true leader always puts the team's needs first" sets the tone for the rest of the content.
Bulleted list: Breaks down specific actions that demonstrate "guts" in leadership, making the content easily scannable.
Emotional appeal: Phrases like "Standing up for them, even when it's hard" and "They'll be 10x more motivated and loyal" resonate with readers' sense of loyalty and provide a clear incentive for following the advice.
Visual reinforcement: The image of the author holding a whiteboard with a related quote adds visual interest and emphasizes the message.
Template: "Here's the big secret to being [DESIRED_OUTCOME] as a [ROLE]."
Anti-Professional content
The secret to standing out on LinkedIn: be Anti-Professional.
I just watched a video from Tom Orbach.
It's a hilarious and spot-on satire about LinkedIn.
It made me realize something important:
The #1 mistake people make on LinkedIn? Trying too hard to be professional.
Here's what most people do:
Talk about serious stuff all the time
Use perfect English
Give obvious advice everyone's heard before
But here's the thing: if you want to stand out, don't try to be perfect.
Be anti-professional instead.
What does that mean? Simple. Be yourself. Be authentic.
Share your real thoughts, not just what you think people want to hear
Use your own voice, not some robotic "professional" tone
Talk about your failures and weird experiences, not just your wins
Have a sense of humor - it's okay to be funny on LinkedIn!
Remember, people connect with people, not with perfect robots. The most memorable posts are often the ones that break the mold.
So next time you post on LinkedIn, try being a little less "professional" and a little more you. You might be surprised at how well it works.
LinkedIn Post Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
Here’s the big secret to being [GOAL]...
One word 👇
[KEY TRAIT].
A true [ROLE/TYPE OF PERSON] always puts [FOCUS AREA] first.
This means:
[ACTION 1, even when it's difficult]
[ACTION 2 that shows you have their back]
[ACTION 3 that ensures they have the resources they need]
[ACTION 4 that protects them from negativity or backlash]
[ACTION 5 that prevents them from working in fear]
When [GROUP] knows you're on their side,They'll be [RESULT/BENEFIT].
Your job is to create an environment where they can [THRIVE/GOAL].
So, be the [ROLE/TYPE OF PERSON] who has the [KEY TRAIT] to put [GROUP] first.
Do you agree?
LinkedIn Memes
Reality vs. LinkedIn
If LinkedIn was real life:
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov