LS #15: The most overused LinkedIn strategy
I break down top LinkedIn posts to reveal what makes them successful.
Hi there,
I break down top LinkedIn posts to reveal what makes them successful, helping you create more impactful content.
In this issue, you’ll get:
The 3 high-performing posts this week
The most overused LinkedIn strategy
The 3 high performing posts this week
1. I’ve never shared this before
Why this post?
This post went viral, receiving 26k likes in 5 days. It received 4-200 more engagement and views than Victoria's posts this week.
What can we learn here?
Strong hook: The post starts with "I've never shared this before:", which immediately grabs attention. People are curious about new, personal information.
Relatable story: The author shares a personal experience of leaving a job, which many people can relate to.
Surprising twist: Despite having a good job, the author left. This is unexpected and makes readers want to know why.
Clear bullet points: The post uses bullet points to highlight key information, making it easy to read quickly.
Emotional impact: It touches on feelings of being ignored, undervalued, and unimportant, which resonate with many people.
Memorable quote: The post includes a simple but powerful quote about promoting the wrong people and losing the best people.
Leadership lesson: It offers advice about recognizing talent, which is useful for both leaders and employees.
Visual element: The quote is also presented as an image, which stands out in social media feeds.
2. The corner office doesn't make you a leader
Why this post?
Another viral post this week—it got 7.5 likes in 4 days and performed 2-10 times better than Justin's other posts.
What can we learn here?
Strong hook: It starts with "The corner office doesn't make you a leader," which grabs attention by challenging a common belief.
Visual appeal: It includes a colorful infographic that breaks down the key points visually.
Numbered list: The 8 elements of leadership are presented in an easy-to-read numbered list.
Practical tips: It offers 5 quick, actionable tips to start leading right away.
Encouragement: The post tells readers they can start leading now, in their current role.
Concise writing: Each point is brief and to the point, making it easy to read quickly.
Template: “[SOMETHING] doesn't make you a leader.”
3. How V-shaped are you and your people?
Why this post?
This post performed 5-50 times better than David's other posts this week.
What can we learn here?
Strong hook: It starts with two questions about "V-shaped" employees, making readers curious and encouraging them to think about their own situation.
New concept: It introduces the idea of "V-shaped" employees, which is fresh and interesting for many readers.
Visual appeal: The post includes a colorful, easy-to-understand image comparing T-shaped and V-shaped employees.
Credibility: The post mentions it's based on ideas from Jeroen Kraaijenbrink, giving credit and adding authority.
Clear explanation: It explains both T-shaped and V-shaped employees in simple terms.
Bullet points: The post uses orange square bullet points to break up the text, making it easier to read.
Practical value: It discusses why V-shaped employees are valuable, which can help readers in their careers.
The most overused LinkedIn strategy ever
I was chatting with a friend who is a founder in a B2B startup.
He told me he gets 10-15 connection requests every day from people who want to sell their services to his company.
And every single one of them does the same thing...
They send him a connection request with a generic message that says something like:
"Hi [name], I'd love to connect with you and learn more about your company.
Best regards,
[their name]"
And then, after he accepts their connection request, they immediately follow up with a message that says:
"Hi [name], I noticed you work at [company]. I'm really interested in your company and I'd love to learn more about it. Do you have 15 minutes to hop on a call sometime this week?
Best regards,
[their name]"
He said it's so frustrating because these people clearly have no interest in getting to know him or building a relationship with him.
They just want to sell their stuff to him.
And it's not just him.
I've heard this same story from dozens of other founders.
Stop this for 3 reasons:
1 → It hurts your personal brand
2 → It confuses your audience with frequency
3 → It’s done by everyone, so you look like everyone
It's safe to switch your strategy to:
→ Track buyer intents
→ Send high-quality, personal message based on intent
→ And engage with your audience to build relationships
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov