LS #14: The Founder Mode
Everyone talks about how great the "founder mode" is. But...
Hi there,
I analyze top LinkedIn posts to uncover what drives their success, helping you craft stronger content.
In this issue, you’ll get:
The 3 high-performing posts this week
The Founder mode
The 3 high performing posts this week
1. When I met the recruiter
Why this post?
This post went viral, receiving 11k likes in 3 days. It received 2-12 more engagement and views than Tobi's posts this week.
What can we learn here?
Strong hook: The post starts with a personal story about landing a job at Shopify, which grabs attention.
Relatable struggle: It mentions getting the job on the 7th attempt, showing persistence that many can relate to.
Visual element: It includes an image with a bold statement, reinforcing the main message.
Clear message: The main point about giving people a chance is repeated and emphasized.
Short paragraphs: The text is broken into easy-to-read chunks, making it simple to follow.
Highlighting key roles: It explains the important part recruiters play in job searches, which many might not realize.
Inspiration: The post encourages readers to believe in their ability to learn new skills.
2. Success isn’t just about persistence
Why this post?
Another viral post this week—it got 10.7k likes in a day and performed 3-15 times better than Will's other posts.
What can we learn here?
Eye-catching image: It starts with a powerful quote on a wall, grabbing attention quickly.
Surprising opening: The first line challenges a common belief about success, making readers curious: “Success isn’t just about persistence.”
Personal experience: The author mentions talking to hundreds of people, adding credibility.
Practical advice: It gives 7 clear signs that it might be time to move on, which readers can apply to their lives.
Emotional connection: The post touches on common feelings like fear of change and being stuck.
Template: [TOPIC] isn't just about [COMMON BELIEF]. it’s about [LESSER-KNOWN TRUTH].
3. I think most of us have “Disney Princess syndrome”
Why this post?
This post performed 2-10 times better than Jade's other posts this week.
What can we learn here?
Catchy hook: The "Disney Princess syndrome" idea grabs attention and makes people curious.
Eye-catching image: The post includes a motivational quote on a city billboard, which is visually appealing. Quite a popular image type on LinkedIn nowadays.
Clear message: It emphasizes that you should be your own hero, not wait for someone else to rescue you.
Actionable advice: The post gives specific tips on how to break free from the "princess" mindset.
Inspirational tone: It encourages readers to take charge of their own success.
Timely hook: Mentioning the remaining months in 2024 creates a sense of urgency.
Founder mode
Everyone talks about how great the "founder mode" is.
But here are 7 things I've gone through that really suck:
The constant hustle because there's always something that needs to be done
A big client canceled a project I was counting on
I invested over $15k in a project that failed.
Skipping vacations because there's always work on my plate
Haven't done any sports for 5 months because I put work before health
Spent days working on a sales proposal, only to get ghosted
Constantly worrying about not being able to pay the team
But...
At the end of the day, it's all worth it.
Because...
I'm building something that's mine. I'm building something I'm proud of. And that's what makes it all worth it. I'm so glad I'm doing it and wouldn’t have it any other way.
One thing I’ve learned when it gets tough:
Just keep going. Step by step. And enjoy the ride.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov