LinkedIn Secrets #10: 3 top weekly posts and content engine to create unique posts
I analyze top-performing LinkedIn posts to reveal what drives success.
Hi there,
I analyze top-performing LinkedIn posts to reveal what drives success.
In this issue, you’ll get:
The 3 top performing posts this week
An engine to create unique content
The 3 best performing posts this week
1. A brand is NOT just a logo
Why this post?
This post went viral, garnering 11.8k likes in 3 days. It received 3-10 more engagement and views than Chris’s posts this week.
What can we learn here?
Clear and bold hook: The post opens with a definitive statement, "A brand is NOT just a logo." This immediately captures attention and challenges a common misconception, encouraging readers to engage with the content.
Controversial yet relatable: By addressing a widespread misunderstanding about branding, Chris taps into a topic that resonates with many professionals in marketing, branding, and business development, sparking curiosity and debate.
Striking Image: The visual used—a stylized apple with a bite taken out of it, paired with the text "This is not a brand"—is both creative and thought-provoking. The image reinforces the post's message, helping to drive home the point that a brand is more than just its visual elements. The combination of image and text creates a powerful narrative that engages viewers on both an emotional and intellectual level.
Effective use of carousel: This post is presented as a carousel, a format that LinkedIn is currently promoting by pushing the reach for such content. Carousels are engaging because they allow users to swipe through multiple slides, increasing the time spent on the post. This not only boosts the post's visibility but also encourages deeper interaction with the content. If you want to create a carousel on LinkedIn, you can try this free carousel generator.
Template. “A {CONCEPT} is NOT just {ATTRIBUTE}". Examples: "A business is NOT just revenue," "A career is NOT just a job title," etc.
2. When companies promote based on favoritism and office politics
Why this post?
Another viral post this week, it got 30.9k likes in 7 days and performed 3-30 times better than Andrew's other posts.
What can we learn here?
Universal workplace issue: Andrew’s post addresses a common and relatable issue in the workplace—favoritism and office politics. Many people have experienced or witnessed the negative impact of these practices, making the content highly relatable and emotionally resonant.
Clear problem statement: The post immediately identifies a problem that resonates with a wide audience: "When companies promote based on favoritism and office politics, it sends a message that hard work doesn't matter." This direct approach grabs attention and sets the tone for the rest of the content.
Strong emotional connection: The post taps into deep emotions by discussing how favoritism and poor promotion practices can lead to a toxic work environment. This emotional appeal makes the content more engaging and shareable, as it reflects the frustrations and challenges many professionals face.
Powerful visual quote: The image featuring the quote, "When you promote the wrong people, you start losing your best people," is simple yet impactful. The use of different colors to highlight "wrong" and "best" emphasizes the core message visually, reinforcing the written content.
Actionable guidance: The post provides clear and actionable advice: "If someone has great soft skills and is emotionally intelligent, just promote them." This practical takeaway adds value to the content, making it more likely to be shared and discussed.
3. You are not what happened to you, you are how you chose to handle it
Why this post?
This post performed 1.5-50 times better than Steven's other posts this week.
What can we learn here?
Inspiring and reassuring: The post starts with a powerful and uplifting message: "You are not what happened to you, you are how you chose to handle it." This resonates deeply with people who have faced challenges or setbacks, offering them a positive perspective on overcoming difficulties.
Simple yet impactful quote: The visual quote, "DON'T LET YOUR BAD DAYS TRICK YOU INTO THINKING YOU HAVE A BAD LIFE," is straightforward but highly impactful. The bold, all-caps text grabs attention, and the message is both easy to understand and deeply meaningful. This visual serves as a powerful reminder that challenges are temporary and do not define one’s entire life.
Minimalist design: The minimalist design of the quote enhances its effectiveness. The lack of distractions allows the viewer to focus entirely on the message, making it more likely to resonate and be remembered. This type of design performs better than others for Steven.
Personal reflection: The post encourages readers to reflect on their own experiences and challenges, making the content more relatable and engaging. This personal reflection often leads to more meaningful interactions in the comments.
Content engine to create unique posts
80% of my content ideas come from interviews.
I write one interview per week and never publish it.
What’s this secret interview?
It’s an engine to create unique content for founders.
I have a weekly call with my content strategist where we:
Discuss/recap the previous week
Ask questions on key topics that integrate with our content strategy
Discuss feedback on the previous content
Then, AI transcribes the audio to text and we create shorts from these conversations.
It's a simple process that keeps my content fresh and smooth.
And it all starts with just 1 hour per week to make this interview.
So, if you want to create interesting content, just start doing weekly retrospectives and use them for your content.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov