LinkedIn Secrets #1: Best performing posts this week

Every week, I send tips and breakdowns of the best LinkedIn posts I saw in the past 7 days.

Hello there,

Every week, I send tips and breakdowns of the best LinkedIn posts I saw in the past 7 days.

Here’s what I have for you this week:

• The 3 best LinkedIn posts in the past 7 days

• Simple LinkedIn secret to get more leads

• Random observation

The 3 Best LinkedIn posts 

1. What makes a perfect landing page?

Why this post?

• This post went viral and got 20-100x more engagement and views than Tyler’s posts a week ago.

What can we learn here?

• Use high-quality images. 

• Create curiosity in the hook by asking an important question for the target audience with a detailed answer. The image promises a very detailed answer.

2. Good leadership shouldn’t be a mystery.

Why this post?

• This post performed 5-20 times better than Chris's other posts last week.

What can we learn here?

• Use a short hook with a bold statement. 

• Create an image with a quote that adds emotion to the bold statement. Use a tool like Canva or find mockups with billboards to use for your content.

• Posts with lists on how to be a better leader in a nice format (pay attention to formatting).

• Credits to people you respect.

3. It’s not writing the perfect LinkedIn post

Why this post?

• Some founders and creators who start on LinkedIn want to go viral and set big goals. String shared that it’s better to go from A to B than aiming for big waves and trying to go from A to Z.

• Write content weekly (or daily) and improve your storytelling skill over time. 

• Start simple. Make it a habit. Focus on improvement. 

• Improving by 1% daily is the key.

Secret to get more leads

Track buyers intentions. Spend 80% of your time on people who fit your ICP profile AND have intention.

Here are intentions that you can track:

• Shared connections

• Likes 

• Comments on your posts

• They viewed your profile

• They sent you a DM

Random observation

Positioning and offer are the foundations of your brand on LinkedIn.

• If you have a few profile views → Review your distribution strategy (content creation and outreach methods).

• If you have a lot of profile views and a few leads → Evaluate your positioning and offer.

• If you have a lot of leads and few sales → Check your sales scripts and offer.

What'd you think of today's edition?

Help me to understand what you think about this episode. Just reply with a number (1, 2, or 3) to this email.

• 1 - Damn good

• 2 - Meh, do better

• 3 - You didn't cook it

Your compadre,
Anton "LinkedIn growth strategies" Cherkasov