Hi there,
I break down top LinkedIn posts to show what makes them work, so you can create better content.
In this issue, you’ll get:
The 3 high-performing posts this week
LinkedIn hangover
The 3 high performing posts this week
1. RIP to the opportunities we missed
Why this post?
This post went viral, receiving 12.6k likes in 4 days. It received 3-30 more engagement and views than Thomas's posts this week.
What can we learn here?
Strong hook: The post starts with a powerful image and quote about missed opportunities: “RIP to the opportunities we missed because of shyness & low self-esteem.” This grabs attention right away.
Relatable message: Many people understand what it’s like to miss out on something because they didn’t feel confident enough. This post taps into that common experience.
Clear structure: The post is organized with headings and bullet points, making it easy to read and understand.
Simple visual: The image is easy to understand at a glance. It makes the point quickly and clearly.
Explains the why: It gives a reason for why people doubt themselves - being empathetic to others but not to ourselves.
Practical advice: The post offers specific tips to overcome self-doubt, like "Acknowledge Your Worth" and "Visualize Success".
Positive tone: While addressing a tough topic, the overall message is hopeful and encouraging.
Template. “RIP to the opportunities we missed because of [REASON]"
2. AI is already evolving the job of a software developer.
Why this post?
Another viral post this week—it got 3k likes in 4 days and performed 1.5-15 times better than Allie's other posts.
What can we learn here?
Eye-catching hook: The post also starts with a bold statement about AI changing software developers' jobs. This grabs attention right away.
Big news: It shares an impressive fact about Amazon's AI saving them a lot of money and time.
Clear example: The post explains how AI sped up a common task (upgrading Java) from 50 days to just hours.
Expert quote: It mentions Andy Jassy (Amazon's CEO) confirming that AI-generated code is working well.
Visual element: The post includes a picture and headline about the Amazon CEO's statement, making it more eye-catching.
3. Progression becomes far easier when…
Why this post?
This post performed 4-5 times better than Josh's other posts this week.
What can we learn here?
Catchy hook: The post begins with an interesting idea about making progress easier - “Progression becomes far easier when. You find a “why” that drives everything you do.”
Eye-catching image: It includes a quote from Jim Rohn that stands out visually.
Benefits explained: The post focuses on finding your "why" - your main reason for doing things. It lists how a strong "why" can help you, like giving you energy and helping you through tough times.
Easy to read: The post uses bullet points and short sentences, making it simple to understand.
Practical advice: The post gives three clear ways to find your "why":
Look at your values
Think about your challenges
Ask others for help
LinkedIn hangover
You publish content daily, engage daily, but don't see results.
And then many people give up because they don't see results.
Here's the thing...
You're not going to see results for a while.
It's like going to the gym for a week and expecting to see results.
It doesn't work like that.
So, how do you beat this hangover?
Remember why you started. What's your goal on LinkedIn?
Do what you love. Share about things you truly care about.
Be patient. Success rarely happens overnight.
Keep going. Consistency is key.
Don't give up because of a LinkedIn hangover. Your breakthrough might be closer than you think!
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
What'd you think of today's edition?
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1 - Damn good
2 - Meh, do better
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov