How I'm Going to Generate Leads for Clients on LinkedIn in 45 Days
I’m going to share my approach to how I generate leads for my clients.
One of the hardest things when starting your business is acquiring the right customers.
More and more founders realize the importance of building personal brands to generate leads and customers from LinkedIn.
I get around 30 new connection requests every week, and I see common mistakes in how some people try to sell their services or software.
Many of them follow a very straightforward approach, playing the numbers game. They think that they just need to send as many requests as possible.
They start with a basic message like, “Hi [name], I noticed you work at [company]. I'm really interested in your company and I'd love to learn more about it. Do you have 15 minutes to hop on a call sometime this week?”
In most cases, it doesn’t work. But I understand them because I made the same mistake as well. I tried to play the numbers game too.
After some testing and tinkering, I came up with my own system that generates leads and sales for me and my clients.
So today, I’m going to share my approach to how I generate leads for my clients.
It works well for B2B founders, so you can steal my strategy.
And it’s very simple because I truly believe that simplicity is the key.
It’s based on 3 main pillars:
Positioning and Offer
Content Strategy
Engagement
Let’s dive in.
Pillar #1: Positioning and Offer
(Week 1)
Don’t try to create content that brings you leads from day one.
Take your time to understand who your audience is, what they like, who they follow, and what works in your niche on LinkedIn.
Dive deep into the market.
In the first week, I’m going to conduct marketing research to identify key areas:
Ideal Customer Profile (ICP)
Competitors
Audit positioning and offer
So, here is the list of things to do:
ICP: Identify the Ideal Customer Profile for my client (if they have too many options, so identify the main ICP)
Dream-30: Create a list of 30 profiles of ICP (ideally 100, but 30 is a minimum)
Competitors: Create a list of 10 main competitors
Influencers: Create a list of 30 main influencers for chosen ICP
Peers: Create a list of 10 peers who sell complementary products to the ICP
Audit: Analyze the client’s profile based on the marketing research and optimize it (it should clearly explain the value proposition to ICP, build trust, and stand out in the market)
Positioning: Establish unique positioning in the niche
Offer: Focus on one service, one transformation, one segment (test offers bi-weekly)
You understand your target audience much better now.
You know who they read and what they like.
You found ICP profiles.
Usually, it takes 7-10 days to conduct marketing research, create new positioning, build lists, and optimize the profile.
When it’s done, we move on to the next step.
Pillar #2: Content Strategy
(Week 2)
You’ve created a strong offer for your ICP.
Now it's time to craft a content plan.
What type of content should you choose?
Here is a famous 4 content pillars that always work:
Educational content
Inspiring content
Analytical content
Personal content
You can read more about content pillars here.
Quick note!
Authenticity is the new gold on LinkedIn.
Don’t pretend to be someone else. If you’re not an expert, don’t pretend to be an expert. Share what you learn and how you build your startup. Be transparent and authentic.
Here is my to-do list for this stage:
Topics: Pick 3 topics related to you and your SaaS
Content: Craft and publish 3-7 valuable posts per week (the gold standard is 5 posts per week on LinkedIn)
Long-form Content: Create at least 1 piece of long-form content (carousels, articles, or newsletters)
When you have a solid content plan, you'll be ready to engage with your audience and establish your presence on LinkedIn.
Pillar #3: Engagement Strategy
(Week 3)
The hard truth about LinkedIn…
It’s tough to grow if nobody supports you.
LinkedIn has great organic potential, but don’t expect that people who don’t know you will suddenly become your fans just because your content is so cool. It might happen, but it takes time.
A LOT of time.
So, if you want to make it faster, start engaging with people. Comment on their content. Remember the peers and competitors lists we created in Step 1? Time to use them for engagement.
Here is my to-do list for this stage:
Connections: Make 10 connections per day (focus on building relationships, not selling)
Comments: Leave 10 thoughtful comments per day on profiles from the Dream-30 list
DMs: Send 10-20 highly personalized messages per week
How to send highly personalized messages? Focus on intentions.
Track people’s intentions and reach out to them with this context.
They liked your post? Send them a message related to this post.
They commented on your post? You have more context to reach out now.
Here are intentions that you can track:
Shared connections
Likes
Comments on your posts
They viewed your profile
They sent you a connection request
Conclusion
This is the system on how to grow on LinkedIn.
If you do everything properly, you’ll grow. You will build trust with your target audience, and after 3-4 weeks, you’ll see more and more comments on your content.
Most importantly, you’ll get more inbound leads from your ICP. It’s time to show how your product or service will help them.
P.S. If you want me to help you implement this LinkedIn OS, then DM me “OS” on LinkedIn.
P.P.S. If you want to use an AI-powered tool for creating and scheduling content on LinkedIn, then check out SMM Agent.