Controversial posts and 4 types of content for LinkedIn
Breakdowns of the best LinkedIn posts this week and the types of content that help you grow on the platform.
Hi there,
The fastest way to grow on LinkedIn is by following these best practices that work right now. So, you can incorporate them into your content and strategies.
In this issue, you’ll find breakdowns of the best LinkedIn posts I saw in the past 7 days.
Here’s what I have for you this week:
The 3 best LinkedIn posts in the past 7 days
4 pillars of content you need on LinkedIn
1 profile breakdown
The 3 Best LinkedIn posts this week
Loud isn’t always strong
Why this post?
This post went viral and got 2-5x more engagement and views than Noemi’s posts a week ago.
What can we learn here?
Controversial hook: Start with controversial statements that people usually believe.
Create an image with a quote that adds emotion to the bold statement. Use a tool like Canva or find mockups with billboards to use for your content.
Use a bullet list to highlight the main points.
Template: {SOMETHING} isn’t always {COMMON BELIEF}.
Life is full of beautiful paradoxes.
Why this post?
This post performed 3-10 times better than Colby's other posts last week.
What can we learn here?
Use paradoxes in the hook.
Think about paradoxes in your niche. Which dualities can you write about?
Create a simple but beautiful image explaining these paradoxes.
Colby adds a quote to explain dualities for personal development: As Bruce Lee famously said, 'Be water, my friend.' Consider what you can add as an example to explain paradoxes.
Stop thinking you need an MBA
Why this post?
Great example of short text-only posts.
This post performed 5-10 times better than Marc's other posts last week.
What can we learn here?
Create a Myth busting post. Challenge common beliefs in your niche.
Make it short but valuable. Straight to the point.
Template: 'Stop thinking you need a {COMMON_BELIEF}'
4 pillars of content for LinkedIn
Many gurus overcomplicate content creation, and new creators struggle to start writing because they have many ideas and don’t know where to begin. These pillars help structure content in a fast and easy way.
Here are the 4 main pillars you need for creating content on LinkedIn:
Educational: Actionable posts explaining how things work.
Inspiring: Content that motivates and shows what’s possible.
Analytical: Posts that dive deep into trends and offer unique perspectives.
Personal: Genuine stories and personal insights that connect deeply.
LinkedIn profile breakdown
A lot of founders and creators on LinkedIn lose leads every day.
Why?
There are many reasons, but one of the most common is not optimizing their profile. Consider your profile as a landing page.
Here’s a breakdown of Austin's well-crafted profile. Use it for inspiration.
Why?
Austin’s profile builds trust, clearly explains value, and answers the most important questions of his ICP (ideal customer profile) from the first seconds.
Banner: It starts with a question and a clear value proposition, “Ready To Land Your Dream Job Without Applying Online?” The image also has a call-to-action and social proof elements like logos of clients and the Top Voice badge.
Headline: Very strong positioning that explains what Austin does: “I Teach People How To Land Amazing Jobs Without Applying Online // Ready To Land Your Dream Job?”
About: Great section that shows the average raise and a 3X+ ROI Guarantee.
Featured: Links to different funnels. The design is consistent with the brand.
The only thing I’d like to test is reducing the number of links in the Featured section to 2 options. Other than that, it’s a great example of a solid profile that generates leads and clients.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov
I loved this drop!!! The analysis was fire