Best weekly posts and banners on LinkedIn
The 3 top performing posts this week with 3 examples of perfect banner images
Hi there,
I break down the top-performing posts to show you what works on LinkedIn this week.
This week you’ll get:
The 3 top performing posts this week
3 examples of perfect banner images
The 3 best performing posts this week
1. 10 powerful visuals to power your career
Why this post?
The post went viral, garnering 69k likes in six days. It received 20-60x more engagement and views than Andrew’s posts this week.
What can we learn here?
Transformative lessons. Share lessons that change point of view.
Fantastic illustrations. Use great illustrations. If you don’t have design skills, collaborate with someone who does. Andrew offered Roberto the opportunity to gain more followers and clients in exchange for these awesome illustrations.
Classic but powerful hook. A numbered list is a classic template for grabbing attention. Classic doesn’t mean ineffective. “10 powerful visuals to power your career” piques people's interest."
2. Success is better when it’s shared
Why this post?
Another viral post this week, it got 14,758 likes in 3 days and performed 4-10 times better than Justin's other posts.
What can we learn here?
Strong hook: The post starts with the statement, “Success is better when it's shared,” followed by the sub-hook, “18 ways successful people help others succeed.” This draws readers in, making them want to learn more.
Bullet lists. Bullet lists are a proven way to get people's attention. All 18 points have nice formatting as well.
High engaging visual. This type of mockup image is quite popular right now. Find a mockup with a billboard or wall text and add your statement to extend the post's message.
2. The secret weapon of successful entrepreneurs is a rock-solid personal life.
Why this post?
This post performed 2-5 times better than Justin's other posts.
What can we learn here?
Less common topic. Justin usually focuses on solopreneurship and leaving 9-5 work. This time, he wrote about important and less common topics for him—personal life and mental health. So, consider covering different topics related to your business to make your content more varied.
Statement. The tweet-image itself is an example of great short content. The statement is a strong hook by default, making people curious to learn more.
3 examples of perfect banner images
Banners are a crucial part of your LinkedIn profile.
They are one of the first things people notice when they click on your profile. Headlines and banners are the foundation of building trust on LinkedIn.
I see that many founders struggle with crafting a good banner image, which ruins the first impression.
Here are 3 examples of great profiles for inspiration.
Justin Welsh
Justin’s profile presents his main product, explaining what he does: “The Operating System for LinkedIn Creators.”
It also provides social proof by featuring logos of famous media outlets where Justin has been mentioned, such as Forbes and Entrepreneur.
Victoria Repa
Another example from Victoria, the founder of BetterMe.
Her banner highlights the main value proposition of BetterMe: “Prevent Burnout: Mental and Physical Health.”
She also added an informal style image to make it more personal and casual.
As with Justin's profile, she includes social proof with featured mentions.
Anna Chernyshova
Anna’s banner explains what she does at first glance: “Connecting Top Talent with Small to Midsize Companies in the Chicago Area.” It's a great value proposition that answers three main questions: WHAT she does, for WHOM, and WHERE.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov