Best leadership posts and inbound vs. outbound
This week, I broke down the top-performing posts in the leadership space on LinkedIn.
Hi there,
This week, I broke down the top-performing posts in the leadership space on LinkedIn. These insights will help you improve your writing and enhance your content.
Here’s what I have for you this week:
The 3 best leadership posts in the past 7 days
Inbound vs. Outbound
1 profile breakdown
The 3 Best LinkedIn posts
Leadership isn’t about rank, title, or position
Why this post?
This post went viral and got 2-7x more engagement and views than Eric’s posts a week ago.
What can we learn here?
Photo with a whiteboard: Erik took an amazing photo of himself with an interesting fact on the whiteboard. It’s very authentic and grabs our attention right away.
Bold hook with a controversial statement: “Leadership isn't about rank, title, or position” extends to the photo with “An intern can be as good of a leader as a CEO.” Readers become curious to know more.
Provide examples of how an intern can lead by example, with each example presented in bullet format for easy skimming.
Template: {SOMETHING} isn’t about {COMMON BELIEF}.
When managers make you feel important
Why this post?
This post performed 2-8 times better than Reno's other posts last week.
What can we learn here?
Twitter-style images and billboards are performing well on LinkedIn right now. Reno combines both in one image.
Extend your hook on the image: “When I talk to managers I get the feeling they’re important. When I talk to leaders I get the feeling I’m important.”
Provide value in the post: Reno gives 5 questions to help people spot a true leader in their next job interview.
People don’t quit their jobs
Why this post?
This post performed 2-20 times better than Jean's other posts last week.
What can we learn here?
Bold hook: “People don’t quit their jobs.” This statement piques readers' interest in understanding the real reasons behind job departures.
Twitter-style image: This style is currently popular, thanks to Justin Welsh who uses it frequently.
List of bullet points explaining why people actually leave their jobs.
Template: 'People don’t {SHORT AND CONTROVERSIAL STATEMENT}'
Inbound vs Outbound
Too many gurus try to sell their vision of the world. Some say content is king and outreach is dying, while others say the opposite: outreach is alive and the fastest way to get results, whereas building authority via content might take years.
Who is right?
I believe both are.
Yes, outreach is more saturated than ever (thanks to hundreds of tools that make it easier). At the same time, it might take months to get your first inbound clients.
So, the future of marketing is a hybrid approach:
Create content to build authority.
Track buyers' intentions on your content or offer.
Reach out to leads when you get these triggers with highly personalized messages.
Example: I saw that you liked my last post about lead generation on LinkedIn and noticed you've posted several times this month. How's it going? Have you gotten any leads from it?
I’ve posted more triggers that you can track.
LinkedIn profile breakdown
Your profile is the core of your positioning on LinkedIn.
I see many founders and creators losing opportunities every day due to poorly optimized profiles.
Here is a breakdown of Madeline’s well-done profile. Use it for inspiration.
Why?
Madeline’s profile builds trust from the first seconds. It clearly explains her value and shows what she does.
Banner: It starts with the bold title “Upgrade Your Career” and a strong call-to-action: “Kicking OFF Jun 25 Go To.”
Headline: A very strong headline that highlights Madeline’s value and builds trust with social proof: “Turning Job Seekers into Job Shoppers 🍊 | Your Fairy Job Mother | Career Strategist featured on ABC, Bloomberg, Wall Street Journal | Creator of Self Made Millennial | Job Search & Career Coach.”
About: She describes from the first sentences that she works with clients who “want to land the RIGHT job.” She presents her offers as a “Job Shopping System.”
Featured: Links to her offers and various free lead magnets.
The only thing I’d like to test is reducing the number of links in the Featured section to 2 options. Other than that, it’s a great example of a solid profile that generates leads and clients.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov