4 content pillars to grow on LinkedIn
I faced a content struggle after a two-week break. Have you ever dealt with ‘blank page blocks’?
Have you ever dealt with ‘blank page blocks’?
Feeling absolutely clueless about what to write, unable to start a new post or newsletter?
Well, I faced a content struggle after a two-week break.
I talked with over 30 founders last month and the main concern I heard was: “I don’t know what to post”.
So, after taking a two-week break, I realized that I have it now as well.
Content creation is like a muscle - you should practice it weekly.
If you don’t do it, then you have these results:
Empty blank problem - you don’t know what to write about
Poor content problem - you create random posts that nobody reads (or the wrong people read it)
Give up
I’m glad that I didn’t give up.
The main thing that helps me create content is a 4-pillar framework that I use with my clients.
I don’t want to gatekeep it, so you can use it right away.
Let’s dive in.
4 pillars of content to grow on LinkedIn
Pillar 1: Educational
Actionable posts explaining how things work.
It’s deep how-to posts, articles, and carousels.
90% of my Educational contents fits one of three categories:
How to create Content Engine
How to grow on LinkedIn
How to build a Personal Brand
This helps me have a clear direction for content and shows my expertise and competence, building trust with my ICP (ideal customer profile).
Identify your three main categories for creating educational content that builds trust.
Pillar 2: Inspiring
Content that motivates and shows what’s possible.
Show what people can achieve.
This is the content for case studies, success stories, and aspirational narratives.
Examples:
How a B2B startup generated its first 1,000 customers in a month with content.
I went from 0 to 100k followers on LinkedIn in 12 months. Here's how.
Pillar 3: Analytical
Posts that dive deep into trends and offer unique perspectives.
Reposting news is not enough—add your personal insights and analyze trends important to your ICP.
Examples from my content strategy:
How LinkedIn algo works
How AI development impacts on content creation
Lead generation reports for B2B SaaS
The goal is to show your unique perspective.
Pillar 4: Personal
Genuine stories and personal insights that connect deeply.
To be more personal in a world of AI-generated content.
Examples from my content strategy:
Build in public
Share hobbies and lifestyle
Lessons from my journey
The goal is to build more personal connections with people.
Conclusion
Many founders struggle to start writing because they either don’t know where to start or have many ideas but no system.
These pillars help structure content in a fast and easy way:
Educational
Inspiring
Analytical
Personal
When you create content based on these pillars, you’ll spend less time staring at a blank screen asking yourself: “What do I write about today?”
And if you implement this in your content strategy, I’d love to hear about your success. Just shoot me an email and tell me what happened.
Have a nice day!