3 weekly posts and the AI secret to building a personal brand
I break down the top LinkedIn posts to uncover what makes them successful, so you can create better content.
LinkedIn Secrets #11:
Hi there,
I break down the top LinkedIn posts to uncover what makes them successful, so you can create better content.
In this issue, you’ll get:
The 3 top performing posts this week
The AI secret to building a personal brand
The 3 best performing posts this week
1. 90% of companies get the CO2 race wrong
Why this post?
This post went viral, garnering 3k likes in 1 day. It received 2-10 more engagement and views than Vojtech's posts this week.
What can we learn here?
Bold statistic in the hook: The post begins with a striking statistic, "90% of companies get the CO2 race wrong," immediately grabbing attention. This bold claim challenges the status quo, prompting readers to question their own understanding and practices regarding CO2 emissions.
Humorous and relatable meme: The meme featuring Leonardo DiCaprio with different expressions for Scope 1 & 2 and Scope 3 adds a humorous touch to the post. This visual element makes the content more relatable and engaging.
Explaining scope 1, 2, and 3 emissions: The post effectively educates the audience on the different types of emissions—Scope 1 & 2 versus Scope 3. Many professionals might not be familiar with these distinctions, so Vojtech provides valuable context by explaining that Scope 1 & 2 emissions come from direct operations, while Scope 3 includes all indirect operations. This educational content adds depth and makes the post highly informative.
Addressing a critical issue: The post taps into the growing concern over climate change and sustainability, which is highly relevant to today’s business environment. By addressing such a critical issue, Vojtech appeals to both the intellectual and moral concerns of his audience.
Template. “90% of companies get the {TOPIC} wrong".
2. Life is Short, Use Dev Tools
Why this post?
Another viral post this week, it got 5.8k likes in 4 days and performed 2-20 times better than Alex's other posts.
What can we learn here?
Catchy and relatable hook: The post starts with "Life is Short, Use Dev Tools," a simple yet effective hook that resonates with developers who understand the value of efficiency and productivity. This opening statement immediately captures attention and sets the tone for the rest of the post, emphasizing the importance of using the right tools to save time and effort.
Easy-to-follow list: The post is organized into a clear and easy-to-follow list of eight categories of development tools. This structured approach makes the content accessible and digestible, allowing readers to quickly scan and find the information they’re interested in. Each category is introduced with a brief explanation, making the content informative without being overwhelming..
Visually engaging infographic: The accompanying infographic enhances the visual appeal of the post. It summarizes the content in a visually engaging way, making it easy to see the different categories of tools at a glance. The use of icons and clear headings further improves the readability and attractiveness of the content.
Focus on productivity: The emphasis on how these tools can save time and energy aligns with the needs and goals of developers who are always looking for ways to streamline their workflows. By highlighting the benefits of each tool, Alex provides practical advice that can directly impact the reader’s day-to-day work.
Template. “Life is short, use {NAME}".
3. Accounting Explained To Kids
Why this post?
This post performed 2-15 times better than Nicolas's other posts this week.
What can we learn here?
Relatable concept: The post introduces the idea of "Accounting Explained To Kids," which is an intriguing and accessible way to approach a typically complex subject. This angle not only makes accounting more relatable but also positions the content as valuable for both kids and adults who may want to understand the basics in a simple way.
Simplified explanations: Each accounting term is explained in a straightforward and easy-to-understand manner. For example, "Income" is defined simply as "Money you earn from doing work or selling something." This approach makes the content accessible to readers of all ages and backgrounds, ensuring that even those with no prior knowledge of accounting can grasp the concepts.
Engaging visuals: The visual at the end of the post, "Accounting Explained To Kids," is brightly colored and features illustrations that are likely to attract attention and make the content more engaging.
Carousel: This post is shared as a carousel, a format that LinkedIn is currently promoting by giving it more visibility. Carousels are engaging because they let users swipe through multiple slides, keeping them on the post longer. This not only makes the post more visible but also encourages more interaction. If you want to create a carousel on LinkedIn, you can use this free carousel generator.
Template. “{COMPLEX TOPIC} explained to kids".
The AI secret to building a personal brand
AI is everywhere.
Everyone wants to use it to create monthly content in 5 minutes, relax on the beach, and gain a gazillion followers with AI-generated content.
But here’s the secret to getting a gazillion followers with AI content:
Don’t use AI.
That’s the secret.
The real truth is we live in a world of AI-generated content. While AI is fantastic for creating product descriptions and general knowledge pieces, it falls short when it comes to crafting stories from your own experiences.
And personal stories—your experiences—are the truly attractive and unique content that most of the people want to read on LinkedIn. They want to learn something new, something genuine, not just general knowledge from AI.
So, if you want to write interesting content, master the templates. That’s how you can create unique content quickly.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov