3 top weekly posts and simple but effective routine on LinkedIn
I analyze the top-performing posts to highlight what's working on LinkedIn this week.
Hi there,
I analyze the top-performing posts to highlight what's working on LinkedIn this week.
In this issue, you’ll get:
The 3 top performing posts this week
Simple but effective routine on LinkedIn
The 3 best performing posts this week
1. I want to remind you to get that negativity out your ears
Why this post?
This post went viral, garnering 20k likes in 4 days. It received 2-40 more engagement and views than Gary’s posts this week.
What can we learn here?
Picture: the picture in this post grabs our attention because it’s unusual to see a quote on an airpods case. There are 3 main factors why it’s the real good image: something personal (airpods itself), unusual (quote on airpods), smart (great quote in the proper context).
Reminder. This post has extremely important advice “Start listening to practical, optimistic, solution oriented, accountable content that makes you feel in control”. It’s a short but useful post to focus on quality things.
Video from image. It’s not just an image post. It's a short static video from an image. It’s another trending content format that I mentioned here. Post a short video, even if it’s just a video of an image. Video is a hot topic on LinkedIn nowadays.
Template. “I want to remind you {ADVICE}"
2. Life isn’t linear
Why this post?
Another viral post this week, it got 11,467 likes in 4 days and performed 1.5-12 times better than Reno's other posts.
What can we learn here?
Strong hook: This is a post with a strong hook “Life isn't linear. Careers aren't either.” Short, but it makes people curious to read more.
Insightful Image: Image expands the hook and explains why life isn’t linear with the example. Very simple but useful image. Not fancy graphics, just value.
Mindful questions. The post consists of practical tips and mindful questions to understand better yourself to make a big career change. Think on adding 5 tips and questions that help readers understand themselves better.
3. But here’s the truth
Why this post?
This post performed 2-5 times better than Sam's other posts this week.
What can we learn here?
Strong Hook. Really great hook right there. “I have over 100k LinkedIn followers now. But here's the truth.” It highlights a dream goal that many entrepreneurs and creators want to reach on LinkedIn, but at the same time it makes us interested to learn more about truth.
Image. Nice photo where Sam smiles in a very relaxed position. It makes the post more personal and friendly. Good photos work well on LinkedIn.
Sharing struggles. Sam shares struggles that he had during this journey. And he adds the motivational insight that “to get there is to push through the fear. Fear = Growth.”
Template. “I have {DREAM GOAL}. But here’s the truth."
Simple but effective routine on LinkedIn
Most founders waste their time on LinkedIn.
Here's a simple routine to get more out of your personal brand:
Post once a day
Engage with 10 other posts
Respond to all comments on your posts
Start conversations with people based on their intentions:
Welcome every new relevant connection request
Monitor your profile visitors
Check who like and comment on your content
That's it.
Do this for 30 days and watch what happens.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov