3 top weekly posts, 2 templates, and overused LinkedIn strategy
I analyze the best posts to show you what’s working on LinkedIn this week.
Hi there,
I analyze the best posts to show you what’s working on LinkedIn this week.
In this issue, you’ll get:
The 3 top performing posts this week
The most overused LinkedIn strategy ever
The 3 best performing posts this week
1. Share your greatest mistake
Why this post?
Gary is the legend. This post went viral, garnering 44k likes in four days. It received 20-50x more engagement and views than Gary’s posts this week.
What can we learn here?
Greatest mistake. Share a mistake that gave you insight or changed your point of view.
Hook: From the first sentence, we are hooked to know more about this story because there are 3 words that trigger our attention: mistake, Uber, investing. It’s always interesting to learn from others' mistakes. Uber is a strong brand, and investing is something many people find interesting.
Video from image. Extend your post by providing some additional details of the story, like Gary’s picture of the first Uber ride in NY. Make it a short video. Video is hot now on LinkedIn.
Insight: Add insight to the end of the story.
Template. “One of the greatest mistakes of {AREA OF YOUR EXPERTISE OR TIMESPAN} was {MISTAKE}"
2. Share the story about values
Why this post?
Another viral post this week, it got 14,758 likes in 3 days and performed 1.5-15 times better than Steven's other posts.
What can we learn here?
Share the interesting story: Steven shared a story that happened at the World Cup. It’s not something that happened to him directly, but he found it interesting for his audience.
Strong value. Focus on the values from the story. Why is it important to you? What can other people learn from it? This short story about the Japanese Men’s team highlights their values and culture.
3. Highlight details of desirable goal
Why this post?
This post performed 12-50 times better than Chase's other posts.
What can we learn here?
Hidden nuances. Many people desire to find a job. Chase says that it’s not enough and people should also think about things like the work environment and work-life balance. These are crucial things that many people don’t consider first when they are searching for a job. What details do people not consider first in your niche?
Image. Add a text image highlighting the keywords in the statement.
Template: “When praying for {DESIRE}, also pray {DETAILS} that won’t lead to {PAIN}”
The most overused LinkedIn strategy ever
I was chatting with a friend who is a founder in a B2B startup.
He told me he gets 10-15 connection requests every day from people who want to sell their services to his company.
And every single one of them does the same thing...
They send him a connection request with a generic message that says something like:
"Hi [name], I'd love to connect with you and learn more about your company.
Best,
[their name]"
And then, after he accepts their connection request, they immediately follow up with a message that says:
"Hi [name], I noticed you work at [company]. I'm really interested in your company and I'd love to learn more about it. Do you have 15 minutes to hop on a call sometime this week?
Best,
[their name]"
He said it's so frustrating because these people clearly have no interest in getting to know him or building a relationship with him.
They just want to sell their stuff to him.
And it's not just him.
I've heard this same story from dozens of other founders.
Stop this for 3 reasons:
1 → It hurts your personal brand
2 → It confuses your audience with frequency
3 → It’s done by everyone, so you look like everyone
It's safe to switch your strategy to:
→ Track buyer intents
→ Send high-quality, personal message based on intent
→ And engage with your audience to build relationships
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov