3 top weekly posts, 2 content mistakes on LinkedIn
Don't do that on LinkedIn
Hi there,
I check the best posts to show you what's working on LinkedIn this week.
In this issue, you’ll get:
The 3 top performing posts this week
2 common content mistakes on LinkedIn
The 3 best performing posts this week
1. How to flirt with a UX designer
Why this post?
This post went viral, garnering 2.1k likes in 18 hours. It received 10-100x more engagement and views than Patricia’s posts this week.
What can we learn here?
How to flirt with. That’s a strong hook right there. It’s about flirting but also relates to the professional world. This hook gives us intrigue.
Carousel: It’s a carousel where Patricia shares advice on how to communicate with UX designers and provide feedback. Carousels are a great content format to get more engagement because LinkedIn usually increases the reach for carousel posts. If you don’t know how to create a carousel, you can check out this free carousel generator.
Insight: Create a carousel for your niche: how to flirt with a content marketer, frontend developer, etc.
Template. “How to flirt with a {PROFESSION}"
2. Watch out for these workplace red flags
Why this post?
Another viral post this week, it got 1,223 likes in a day and performed 1.5-15 times better than Hala's other posts.
What can we learn here?
Red flags grab attention: Another post with a strong hook. People are interested in knowing more about red flags in the workplace. You can adapt this idea to your niche.
List the red flags: This post is quite short and includes 4 red flags in bullet format. Just be sure to choose an important topic for your post (like mental health in this example).
Video from image. Another trending content format that I mentioned last week. Post a short video, even if it’s just a video of an image. Video is a hot topic on LinkedIn nowadays.
Template. “Watch out for these {NICHE} read flags to about {PAIN}"
3. 8 lessons I’ve learned from Russell Brunson
Why this post?
This post performed 2-5 times better than Adam's other posts this week.
What can we learn here?
Case study. Adam, the CEO of Retention and RB2B, shares the case study of Russell Brunson. Case studies work great. Just choose the right person that your target audience is interested in.
Hook. It’s not a typical short hook that many LinkedIn creators use. It’s a full paragraph, which works well for Adam’s target audience. The main juice in the hook is where Adam explains why the post is important: “he bootstrapped his SaaS startup to $100M ARR in just 36 months.”
Lessons. The rehook in the post is also strong: “Here are 8 lessons I’ve learned from Russell Brunson.” We are interested to learn more. Share lessons in the case study and why you think they are important.
2 common content mistakes on LinkedIn
I noticed that many founders make the same mistakes.
Here they are:
1. Rookie mistake: Lack of system.
Posting about totally different things on a weekly basis is a common rookie mistake.
For example, today you post about Facebook ads, tomorrow about new AI trends, and the day before about a new leadership tool.
I used to make this mistake, so I understand the feeling.
The main problem here is the lack of a consistent system.
2. Expert mistake: Creating boring content.
Many experts fall into the trap of creating very boring content.
They stick to their main expert topic and write very tactical how-to guides all the time.
They try to maintain an expert tone of voice and be professional, but this results in content that doesn’t evoke any emotions.
Avoid creating boring content by varying your topics and not sticking to a single subject all the time. This will help increase your growth on LinkedIn.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov