3 tips to become an unstoppable content machine
These tips will help you consistently generate unique content ideas
Hi there,
I analyze top LinkedIn posts to uncover what makes them successful, so you can create better content.
In this issue, you’ll get:
The 3 high-performing HR posts this week
3 tips to become an unstoppable content machine
LinkedIn post template
LinkedIn Memes
The 3 high-performing HR posts this week
1. 6 Tips To Land Your Dream Job Offer
Why this post?
This post went viral, receiving 9.5k likes in 3 days. It received 4-18 more engagement and views than Elvi's posts this week.
What can we learn here?
Emotional image: The image shows the author with a sign saying "I pray you get an amazing job offer!" This personal touch and positive wish resonates emotionally with job seekers. The combination of the author's smiling photo and the handwritten-style sign creates an eye-catching, personal touch.
Timely and relevant topic: Job searching is a universal challenge, especially in uncertain economic times. The promise of landing a "dream job" is highly appealing.
Use of AI trend: Mentioning "Kickresume AI Career Map" taps into the current AI hype, potentially increasing interest.
Actionable advice: The post offers 6 specific tips, making it practical and immediately useful to readers. The advice is presented in a numbered list, making it easy to read and remember.
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2. Hiring tip: No one's a perfect fit.
Why this post?
Another viral post this week—it got 5.9 likes in 3 days and performed 5-35 times better than Delia's other posts.
What can we learn here?
Strong hook: The post starts with "Hiring tip: No one's a perfect fit." This short, bold statement immediately grabs attention and makes people want to read more.
Eye-catching message: The post challenges the common idea that you need to find a "perfect" job candidate. This keeps people interested after the hook.
Nice-looking image: The post has a clean, professional-looking picture with the main ideas written out.
Easy to share: The main points are easy to read and remember. The simple, positive message makes people want to pass it on to others.
Conversation starter: This kind of post can make people want to comment with their own thoughts and experiences.
Resonates with experiences: Many LinkedIn users can relate personally, either as employees who grew into their roles or as managers who nurture talent.
Template: “[NICHE] tip: [SHORT_TIP].”
3. Laid off. By email. After 26 years of loyalty.
Why this post?
This post performed 3-35 times better than Roberta's other posts this week.
What can we learn here?
Powerful hook: The first three lines grab attention immediately with "Laid off. By email. After 26 years of loyalty." This makes people want to read more.
Storytelling: The post tells a personal story that unfolds dramatically, keeping readers interested.
Emotional rollercoaster: It starts sad, gets worse, then ends with hope. This emotional journey resonates with people.
Relatable topic: Many people worry about job security and health issues, making this story hit close to home.
Surprising twist: The discovery of kidney cancer is unexpected and adds a powerful element to the story.
Life lesson: The post ends with an important message about work-life balance and health, which many people agree with.
Short paragraphs: The writing style is easy to read, with brief paragraphs that work well on mobile devices.
3 tips to become an unstoppable content machine
Let's face it: creating content can be tough.
You sit down to write, and... nothing. Sound familiar?
The biggest mistake? Waiting for inspiration to strike. Trust me, it rarely does when you're staring at a blank page.
So, what can you do?
Here's what works for me:
𝟏. 𝐁𝐥𝐨𝐜𝐤 𝐓𝐢𝐦𝐞 𝐟𝐨𝐫 𝐑𝐞𝐚𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐁𝐫𝐚𝐢𝐧𝐬𝐭𝐨𝐫𝐦𝐢𝐧𝐠:
Set aside specific time just for reading and coming up with ideas. Don't try to write yet. Just explore and let your mind wander.
𝟐. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞 𝐎𝐭𝐡𝐞𝐫𝐬' 𝐂𝐨𝐧𝐭𝐞𝐧𝐭:
Scroll LinkedIn, Read blogs, watch videos, listen to podcasts in your field. See what others are talking about. It's not about copying, but about sparking your own thoughts.
𝟑. 𝐌𝐚𝐤𝐞 𝐍𝐨𝐭𝐞𝐬:
Always have a way to jot down ideas. Use your phone, a notebook, whatever works. When you read or hear something interesting, write it down. These notes become gold when it's time to create.
The key? Don't wait for the perfect idea. Start with these steps, and the content will flow more easily.
Remember, everyone struggles with content creation sometimes. The difference is in how you handle it.
LinkedIn Memes
Peak satire linkedin needs more of:
If LinkedIn lunatics had a theme song... "I'M BETTER THAN YOU":
LinkedIn Post Template
You can use the template below to create content faster with AI. Just provide your context and copy the template. It will help you create content following a viral post structure.
Template:
5 "unsexy" questions most [PROFESSIONALS] are afraid to ask about [TOPIC].
Everyone wants the 'fun' questions...
The ones that [DESIRED OUTCOME].
But guess what?
The 'tough' questions about understanding [PROCESS]...
Those are just as powerful.
5 that work wonders:
1. '[QUESTION ABOUT DECISION-MAKING PROCESS]'
This is far better than '[COMMON WEAK QUESTION].'
The latter gets weak answers. The former gets precise, rich, insightful answers.
Precise question? Precise answer.
2. '[QUESTION ABOUT STAKEHOLDERS]'
Notice something:
If you LED with this question, it seems intrusive.
But now it's a natural follow-on to the last question.
You were asking about the steps.
It's only natural to ask who's involved in each.
3. '[QUESTION ABOUT STAKEHOLDER MOTIVATIONS]'
Again:
The power here is how natural it is to ask otherwise intrusive questions.
Order matters.
4. '[QUESTION ABOUT TIMELINE]'
Much better than tritely asking '[COMMON WEAK TIMELINE QUESTION]' at the beginning of the conversation.
Now, your [TARGET AUDIENCE] can answer this with the full scope of the [PROCESS] top of mind.
5. '[QUESTION ABOUT RESOURCES/BUDGET]'
Notice something:
Most of these questions on their own can feel intrusive.
But when you 'build one on top of another'?
Feels natural.
Ask those five questions.
You'll have more insight into the [PROCESS] than ever.
That's a wrap for today.
See you next week! If you want more LinkedIn tips, be sure to follow me on LinkedIn (link).
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Thank you for reading!
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Your compadre,
Anton "LinkedIn growth strategies" Cherkasov